Tag: Social media

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Leaving for Germany as I am tomorrow morning, I’m moving way too fast to do this justice, but if you’re a social media maven or online community manager [or both!], tumblr is a tool that you may have overlooked for it’s sheer simplicity. If that’s the case, look again. Here are at leas 5 reasons why I’m adding tumblr to my social media utility belt..

  1. Simple yet powerful…
  2. It can auto-publish to both Facebook profiles and fan pages making it a great community manager tool
  3. It has a great iPhone interface making it the perfect onsite reporting tool
  4. It works with Shareaholic or it’s own bookmarklet making it a perfect page sharing tool
  5. Marc LaFountain, the Community Ambassador. He’s a god amongst men in the social media space…

This is just a partial list of all the cool things that tumblr can do — you’ll want to go here to get a more complete inventory. As I head to Germany to cover the Agritechnica show for AGCO, I’ll be liveblogging the trip as well as the event. Track me on my Dashboard and see how well it works as I run it through my FriendFeed…

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via blog.ubervu.com

Follow the ‘via’ link to go to the source…

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Here’s a great presentation on ‘Socialgraphics’ I found online while researching for a speaking engagement tomorrow…

There’s a recording to accompany the preso here.

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You can either read the whole book…

httpv://www.youtube.com/watch?v=sG13AQBLTrk&feature=player_embedded

…or give me a call! We’ve read the book and contributed to a few of our own… ;-)

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via blog.tweetsmarter.com

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Google Reader Logo
Image by Casual Chin via Flickr

…to STOP using Google Reader? $25,000 wouldn’t cut it for internet maven Louis Gray…

“Information is power – and the ability to take in more information more quickly than anybody else, all in one place, is an incredible power. The Web has been built to enable all of us to share and distribute information quickly, through new posts and links.

Tools like RSS (Real Simple Syndication) let us pass information from one site to another, letting you get updates in a single location – be it to your favorite blog posts, your favorite news and sport sites, or simply updates from friends’ videos on YouTube and updates on Flickr. RSS Readers capture updates from all these RSS feeds in one application or on one Web site. In my opinion, the very best RSS reader is Google Reader. It has become such a mainstay of my online activity that I’ve determined its value to me is easily in the tens of thousands of dollars per year.” Source: louisgray.com: Why I Wouldn’t Accept $25k To Stop Using Google Reader

If I were you, I’d go to the source on this one and read the rest of this great post! And btw, if you missed my free online Google Reader class last week, contact me and I’ll send you a link to the recorded session…

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via mashable.com

Of course HootSuite won. Follow the ‘via’ link to get the others…

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via engadget.com

Wow. We coulda used this when I was doing social media reporting for AGCO in Germany! What will they think of next?

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Tamar Weinberg and Garrett Camp
Image by Tamar Weinberg via Flickr

Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers. Over the last five years, hundreds of URLs have been carefully collected and selected for inclusion in this post.

The posts for the last five years are:

Each year, this post has gotten bigger and better, and for my 30th birthday, I offered 300 great links that can most certainly act as the only internet marketing schooling you’ll ever need.

via techipedia.com

If Tamar says this is the best, I’m all in!

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via youtube.com

Anyone want to hire the nicest guy in social media? He’s a free agent! Contact him at tommytrc on twitter…

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“Usability.

Yaaawn, right?

Think of it like this: the art of making it as easy as possible for your blog’s visitors to do exactly what you want them to do.

That simple, super-effective tip on putting your feed icon high up in your sidebar is usability at work. So is putting social media buttons at the bottom of your posts. So is putting popular posts in your sidebar. In fact, some of the coolest, simplest things you can do to get more subscribers, links and loyal readers come from usability.” Click here to read more…

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via ducttapemarketing.com

John Jantsch says…

“I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers.

For this episode of Local Color I met Scotty Wise an Indiana restaurateur and owner of Scotty’s Brewhouse that is has his business booming through the use of social media. The key in his case, and I think for any local business, is to move beyond simply building a Facebook page or Twitter feed and to look for ways to deeply integrate social media into everything you are doing.”

I say John rocks and if you’re a small business owner, sit up and pay attention while you watch the video. John goes on to say…

“In the case of Scotty’s Brewhouse, not only do they Tweet and use Facebook, they sponsor events that involve social media, use Foursquare to reward frequent customers and even built iPads into the booths at their newest store to allow existing customers to interact in deeper ways, connect on Twitter, sign up for their eclub and what videos of their meals being prepared. There’s even a Scotty’s iPhone app so you can order ahead, get coupons and learn about special events.”

Hello! Any small business owners listening?

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Darren Rowse - Photography Blogger Extrodinaire
Image by kk+ via Flickr

Whenever I present on the topic of ‘practical, tactical social media’ organizational leaders usually like what they hear about social media and how to implement it to build their brands online until they hear that in order to achieve maximum results, they’ll have to post a thought every day for at least three months. The response is usually IMNOTAWRITER. If you’re one of those people, read on…

“Have you ever accidentally slammed your hand in a car door? OUCH!

I think that very unpleasant feeling can be compared to how some small business owners feel about blogging. Until very recently, I would never have published anything on the Internet because I have never considered myself a writer.

Well, that all changed when I purchased my small business and suddenly I was forced to start producing content so that I could try to rank in Google, educate customers, and develop my backstory.

However, even though I started producing content, I still suffered from the inferiority complex that can only be associated with IMNOTAWRITER syndrome.

This syndrome, I’ve found, can be deadly to your small business blogging and it can cause countless hours of wasted time and frustration.

Plus, telling yourself, IMNOTAWRITER, is a very easy and convenient excuse not to blog, isn’t it?” Source: How to Blog When You’re Not a Writer

You can go to the source if you want to read more, but what amazes me is the number of organization leaders that have time to write the same emails over and over, but don’t understand how much more efficient they could be and how many more people they could attract by posting the same email content on a blog and then sending the link to the post to their correspondents! Not only would it save them time, but also drive traffic to their sites. Fine, they say, but they don’t want to learn new technology to update their sites. For those people in particular, I allow all the sites I create to be updated via email — a skill which even the most technophobic organizational leader has mastered at this point. Now what’s your excuse? Please comment!

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via socialsignal.com

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Image representing Google Reader as depicted i...
Image via CrunchBase

Are you fascinating? I sure am and Google Reader is the reason why — well, one of them anyway!

“The primary goal of your social media activities—whether for your personal brand or your organization’s brand—is to establish yourself as a fascinating subject-matter expert. The only exception to this is if you are a household name celebrity like Lance Armstrong, Oprah or Barack Obama. If you are this level of celebrity, then tweeting or updating, “I’m at Starbucks on the way to fly VirginAmerica to Vegas” is cool.

For the rest of us, the challenge is to achieve a consistent level of fascinating information about your area of expertise. The answer is simple. First, it helps if you actually know what you’re talking about. If you don’t, it may be better to let people wonder if you’re clueless rather than participating in social media and removing all doubt. But let’s say you’ve crossed the Rubicon.

Then it’s all about finding good stories, videos and blog posts about your subject and providing links to these sources. For example, if you own a restaurant, then you could post a link to The Second Annual New York Foodie Photo Scavenger Hunt, Cilantro Haters, It’s Not Your Fault, and Check It Out: Get Your Groceries At The Library. Do this for a few months, and people will recognize you as a food expert. And guess what? They’ll come eat at your restaurant.

Then the next question is how you can find these stories, videos, and blog posts. I have four methods for you to use:” Source: How to Be Fascinating : The World :: American Express OPEN Forum

Guy goes on to offer these 4 tools:

  • StumbleUpon
  • SmartBrief
  • Interns
  • His own service, Alltop

As much as I love you Guy, I have to take issue here. Ummm, how could you NOT mention Google Reader? Yes, StumbleUpon and SmartBrief are two great sources but I can manage hundreds effectively in Google Reader. In fact, because of Reader I don’t need interns! True, Alltop is one of the places I tell every client to go but Google Reader is the killer app for news aggregation. I broke it down here a long time ago…

So to Guy, or whatever intern reads this, please add Google Reader to your list — nothing makes you fascinating faster than Reader!

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