Tag: Social media

The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably.

On more than one occasion, I’ve been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. My default position on Social Media ROI is based on something I’ve heard Richard Binhammer over at Dell say on countless occasions. Binhammer believes that ROI is both an accounting term and something that needs to look at every aspect of the business (and not just one department). His preference (and mine too!) is to look at corporate business objectives and figure out from there if there is a way for Social Media (or any other Digital Marketing platform) to help the business achieve those goals.

My personal experience tells me that there is always some kind of way to make it work.

As pragmatic as that may sound to you (and let’s face it, if you’re reading this Blog… or any Blog… you’re already a believer), I’ve often been confronted with senior executives who think the ultimate value of doing anything in Social Media is the free advertising. Now, before you go snorting whatever beverage is in your hand right now all over the screen you’re looking at, it’s a sound argument. The logic is that as long as a brand is being mentioned anywhere and everywhere (and that the brand is not paying for it), than it’s as good as free advertising. And yes, we’re making a general assumption that what is being said is both positive or neutral (and not negative).

Right?

Pushing that further, if a brand wants to do their own thing, and not just sit back and let their consumers talk them up for free in Social Media channels, it’s also free and simple to do it on their own. Afterall, how much does it cost to set-up a Facebook page? Free! How much does it cost to tweet? Free! How much does it cost to post a video to YouTube? Free!

via twistimage.com

Comment or ‘connect’ so we can talk about how this applies to your business…

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Darren Rowse of ProBlogger has been reading my mail. Or attending my seminars. Or both. Seriously, he does a great job in this video of explaining some of the tactics that I use to drive traffic to my blog…

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via mackcollier.com

“Your company should be aware of what the leaders and experts in this space are saying and doing. But you shouldn’t do anything simply because they are, nor should you dismiss their methods simply because you believe that ‘social media experts’ are all ‘snake oil salesmen’. Look for trends, ways that most of the leaders in this space are using social media, or what they are teaching, and look critically at their lessons and if they can apply to your company’s efforts. Don’t view them as a ‘cheatsheet’ for using social media, but rather as another resource for your company.” This is a good article to consider. We, however, are not one of the social media ‘snake oil’ salesmen. We eat our own dogfood and our practical, tactical approach to social media can help you accomplish your objectives in the space. Follow the ‘via’ link above to go to the source if you’re interested in the author’s perspective…

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via thenextweb.com

Now THIS is a great example of a brand having fun with social media…

Posted via email from e1evation, llc

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If you’ve ever suspected your social media followers are your best customers, your instinct was correct.  The customers who choose to follow you on social channels are considerably more apt to promote your brand to others, at least, that’s what a recent internal study at Eloqua tells us.

Inspired by a conversation with SiriusDecisions VP Jonathan Block, we decided to shift our focus from the number of people following us and instead concentrate on the nature of our followers.  Who exactly are these people who’d gone out of their way to “Like” us, tweet about us and join our online communities?  What are they most apt to talk about?  And, most importantly, are they good for our business?

We looked for patterns in the most recent 500 tweets mentioning Eloqua, the dialogue on our 1,500-member Facebook Fan page, and the chatter in our LinkedIn Groups.  We uncovered some compelling statistics – data that supports the instincts of many social media marketers.

via darmano.typepad.com

You can follow the ‘via’ link above to go to the source if you want more…

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via socialmediagraphics.posterous.com

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Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

“Every businessperson leads a busy life. There are marketing meetings to attend, RFPs to reply to, and client projects to finish. With so much work demanding so much attention, many of us never make the time to keep our business relationships alive, and wish we did: ‘What does he do again?’ ‘Does she still work there?’ ‘Didn’t I know someone at that company?’

Rather than regretting not staying connected, pick some of the twelve ideas below and use them to start conversations with people you’ve met before and want to speak with again.”

You might want to also check out the RainToday series on LinkedIn 101.

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via dannybrown.me

You can follow the ‘via’ link above to go to the source if you want to hear what Danny Brown has to say on the topic of addressable advertising…

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In 2010, businesses learned location-based services could help them build and retain foot traffic, potentially increasing sales through what amounts to free advertising.

Foursquare, Yelp and Gowalla led the push and Twitter and Facebook soon followed suit, adding features for users to reveal their whereabouts in exchange for deals or notoriety.

This year, more of those businesses are predicted to take advantage of geo-targeted data to revamp their marketing strategies by either taking cues from those social networks or directly using them.

“I really see the value of location-based services in gathering data to drive mass customization of your message and marketing efforts,” said Grant Powell, CEO of POM8, a digital marketing agency that has worked on social media projects for food brand Kraft and Grammy award-winning singer Alicia Keys.

“I believe that every business should leverage location data to refine their marketing efforts,” Powell told BusinessNewsDaily.

via businessnewsdaily.com

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e1evation, llc announces that Todd Lohenry has been named the interim VP of Marketing, Sales and Technology at Jag, Inc., one of Northeast Wisconsin’s oldest and most trusted names in advertising.

There are two objectives behind the move:

Introduce internal systems and process improvements at Jag, Inc.

Jag, Inc. has already migrated from Microsoft Exchange to Google Apps for Business Communications. It is also in the process of implementing a new Content Management System [CMS] website, social media strategy, and Customer Relationship Management [CRM] system to improve both sales and customer service. Todd will manage the business development process and oversee the day to day operations of these systems and their processes which drive business development at Jag, Inc.

Expand the existing product lines of both companies.

Jag, Inc. is already one of the top providers of outdoor, indoor and commercial signs in the State of Wisconsin — President Jane Sweasy is a respected member of the Wisconsin Family Business Forum and the Northeast Wisconsin business community. e1evation, llc is a Google Authorized Solutions Provider, a CMS Website developer, a social media marketer, and a Charter Business representative — owner Todd Lohenry is also a public speaker and teaches the social media certification course at NWTC.

Together e1evation, llc and Jag, Inc. offer a full range of cost effective options that will work together to generate leads for our customers ‘here, there and everywhere’. Moving forward, billing and administration will be handled through Jag, Inc. – please contact Todd Lohenry regarding any transitional business issues…

About Jag, Inc.

“Jag billboards and commercial signs have been getting companies and their products noticed since 1946. As a family-owned business, Jag Outdoor Advertising prides itself on going above and beyond when delivering customer service, ensuring that every Jag customer achieves optimum results while earning a lifetime friend.”

About e1evation, llc

“e1evation, llc [pronounced elevation] is an international consulting firm that helps businesses, non-profits and academic institutions with marketing, sales and technology solutions.”

For Jag, Inc.:
Jane Sweasy, President
Jag, Inc.
1508 Sunset Avenue
Algoma, WI 54201
http://jagoutdoor.com
jsweasy@jagoutdoor.com
(920) 487-3443

For e1evation, llc:
Todd Lohenry, Owner
e1evation, llc
305 Steele St., Suite 27
Algoma, WI 54201
http://elevation.company
(920) 710-0790
todd@e1evation.com
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via techcrunch.com

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If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand.

There are tools. There are services. And there are case studies on how your organization can sift through social media static and glean out useful nuggets.

The overload of information can be a little overwhelming and after a while all the advice on sifting through the static starts to sound, ironically, like more noise.

We know we should be listening but often times it’s difficult to figure out what exactly we should be listening to and how we should be listening to it. And then once we’ve heard it, it’s difficult to figure out what we should do with the output of our eavesdropping.

So, in practical terms, how can we monitor social media without causing our ears to ring?

via socialmediaexplorer.com

You can follow the ‘via’ link above to go directly to the source to get the whole story if you’d like…

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via thingstodoingreenbay.com

There are few people I know that have leveraged the internet more effectively to build their personal brand than ‘Green Bay Greg‘ Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he’s doing at ‘365 Things to do in Green Bay’ along with Tony Rouse from MindSeed Labs. If you want to know how to use the internet and social media to build your brand you don’t need to look much farther than Greg Dallaire…

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via seomoz.org

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