Tag: Social media

Media_httpbloghubspot_uirtz
via blog.hubspot.com

“The gap between spending on inbound v. outbound continues to widen: In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 inbound’s share was 17% greater.

Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

More and more business are blogging: Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Businesses are increasingly aware their blog is highly valuable: 85% of businesses rated their company blogs as “Useful”, “Important” or “Critical”; a whopping 27% rated their company blog as “Critical” to their business.”

You can follow the ‘via’ link above to go to the source and get HubSpot’s “State of Inbound Marketing” report FREE!

0

Social media DOES work for business! Here’s proof…

“…Social media works for business and, finally, there is strong evidence to substantiate that claim.

Several research reports over the past couple of months have validated the influence of social networks like Facebook and Twitter on the buying process.

Specifically, the study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that “60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.” Not only that, but an “impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.”” Source: Social Media Works for Business, Study Says | MarketingProfs Daily Fix Blog

What’s stopping you from leveraging this powerful new set of tools? Please comment below…

1
via youtube.com

0
AGCO
Image via Wikipedia

…but I have been bloody busy with the Agritechnica trade show in Hannover. I set up a social media dashboard in the menubar so you can track the work I’m doing with AGCO in Germany. So sorry, but with doing social media 12 hours a day, I just haven’t been able to maintain my normal editorial schedule for my business. Needless to say, there won’t be a ‘top tactics and tools’ post today — next Tuesday, I hope I’m recovered from jet lag enough to write on ‘tactics and tools’ #5 – Shareaholic!

0
Media_httpwwwsocialme_kgjcp
via socialmediaexaminer.com

This curated post — created with Posterous — will lead you to one of the best articles I’ve read about how to use Posterous as a social media hub. While Posterous has some pretty big flaws in my book, it remains one of the best tools on the planet for curating content and creating social media hubs like the one we did at http://standupforthetruth.com! If you’re interested in learning more, follow the ‘via’ link and read the rest of this great article…

0
Social Media Landscape
Image by fredcavazza via Flickr

“Social media is free.  Social media is easy.  Just hop on twitter and start tweetin’!” Hmmm… how many times have we heard that? I have honestly heard social media consultants at networking events state during their 60 second pitch “social media is free, come talk to me if you want to do free marketing!”  Ouch, not the case folks.

Several business leaders have asked me lately for tips on finding a good business or social media consultant. Many have been confused by the blog posts that seem to only complain versus helping business decision makers find someone who can really help them.

I actually did a few Google searches and found very little in regard to helpful tips and skills to look for.  What I did find was numerous posts complaining about social media consultants, gurus and how to spot a bad one.  I have to admit I too have posted a few blog posts that are on the humorous side of this topic while trying to offer helpful tips at the same time.

I wanted to provide some helpful tips when hiring a consultant.  Note, what is a good consultant for Tom doesn’t mean it will be so for Betty and Jane.  Consultants, just as mentors and coaches should be selected based on personal fit with your business goals, life cycle, culture, gaps etc. The most important thing is that you do your research and talk to a few.  Don’t go with the first one you meet.

via socialmediatoday.com

I’m one of those social media consultants. You can follow the ‘via’ link above to go to the source and read the rest of the article and then give me a call and rake me over the coals!

1
0

Who would have thought that one of the hottest views on YouTube would be a safety video from Delta but that’s exactly what’s happening. Deltalina is all the rage…

“She’s been called “Deltalina,” given her physical resemblance to Angelina Jolie (if Jolie were a red head, better looking and not so weird, that is), but her real name is Katherine Lee. If you fly Delta Air Lines, you’ll soon see a lot of Lee because the airline remade its long running safety video – which had all the pizzazz of a Soviet-era training film – with a new four-and-a-half-minute video narrated by Lee, a strikingly attractive 33-year-old flight attendant with high cheekbones and blue eyes. At one point, Lee playfully wags her finger to let viewers know that smoking is not allowed. The video is a hit on YouTube and on various travel message boards. Over on Flyertalk.com, one poster joked that “I hope they are holding classes for all … FAs (flight attendants) on how to do the finger-wag.”

You can see the video by clicking on Katherine’s image here. If you’d like the “back story,” click here for an audio interview with “Kat” conducted by Joe d’Eon and click here for an article in the Atlanta Journal-Constitution.” Source: Brangelina? How about “Deltalina”? – BusinessWeek

httpv://www.youtube.com/watch?v=MgpzUo_kbFY

See? Social media makes even safety something to talk about…

Reblog this post [with Zemanta]
0
0
Image representing Alexa as depicted in CrunchBase
Image via CrunchBase

I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot — one of the best social media sites on the internet — with a great blog post about websites and blogs and what a blog adds to your business. The HubSpot content was difficult to bring into this post in a way that made sense so I encourage you to go to the site and read the whole article — it only takes a minute or two — but it demonstrates in a graphic way why blogging is good for business…

I’ve seen this happen in a very graphic way in my own political blog. By using tools that update search engines and drive content into social media, my blog continues to rise in the rankings. Last week for example I was ranked 7th most influential in the State of Wisconsin and my one week Alexa ranking average was 1,077,607 in the world — not bad for a little political blog!

What’s my secret? I use WordPress to custom design websites that have blogs and use blogging combined with a well thought out strategy using search engine optimization and social media. You can check out some of my projects here. If you’ve got a point that you’d like to get across, I’d love to show you how you can do the same things I do easily and economically!

Related articles by Zemanta
0

…is what I am all about! Yesterday, I had a chance to speak with the folks at the Ashwaubenon Business Association on the topic of ‘Practical, tactical social media’ and here’s my presentation…

btw, this is a custom presentation for them based on questions that were submitted by their group. Those questions are on slide 3…

2

More great stuff from Dana VanDen Heuvel…

Social Media Simplified – Green Bay SCORE Chapter – 3.2.11 http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediasimplified3-2-11-110301224742-phpapp01&stripped_title=social-media-simplified-green-bay-score-chapter-3211&userName=vandda

1
Media_httpstaticsomee_orgjw
via someecards.com

Your advertising goes much further with outdoor combined with internet marketing and social media…

0
0
0

…from the social media rock star event…

httpv://www.youtube.com/watch?v=aYHLZzXDe9c&feature=player_embedded
0

via visualoop.tumblr.com

If you’re in that 70%, we can help! Comment below or ‘connect’ above so we can talk about how this applies to your business…

0
via dannybrown.me

2
Cover of "ProBlogger: Secrets for Bloggin...
Cover via Amazon

…Darren Rowse of ProBlogger has some suggestions for getting back into blogging after a vacation…

“Yesterday was my first day back at blogging after a 10 day vacation with my family and on Twitter I commented that I was finding it a little hard to get my brain back into blogging mode. @Mikeachim responded by suggesting I write a post on the daily rituals that I use to get my mind into gear. 

I thought I’d take his suggestion and jot down a few notes – both as a way of getting my head back into blogging but also because looking at the tweets I received this morning it’s a problem many bloggers face.” Source: 13 Ways I Get Back into Blogging after a Vacation

While technically I wasn’t on vacation in Europe [I was managing the ACGO online community from Agritechnica] I was so busy coordinating social media for my client that it probably LOOKED like I was on vacation based on the number of posts to the site…

Lesson learned? Tending a blog is like tending a farm or raising animals — it requires constant care and feeding! I was in Europe 11 days starting on the 6th — even though I posted a couple of times and my blog automatically recycles old posts using ‘Old Post Promoter’ my traffic suffered a pretty good hit…

That’s why I say blogging is not something that you do, it’s something you are. It’s more of a lifestyle than anything else and requires a little bit of attention every day…

0
Nations: A Simulation Game in International Po...
Image via Wikipedia

There’s an 800-pound gorilla in the room and we haven’t really addressed it yet. We talk about how to blog and some techniques to make it easier. We even talk about some places and ways to get ideas for blogs, but one thing we don’t talk about a lot is that sometimes you just don’t want to blog.

You don’t feel like sitting down at the keys and pumping out good content for your audience. There are a million other things to take care off, why not just take some time off?

We’ve all given you hundreds of reasons to blog. Well, I’m going to take a different approach and give you 23 things that shouldn’t stop you from blogging. How many of these excuses have you used before?

via bestbloggingtipsonline.com

You can follow the ‘via’ link above to go to the source if you’d like the list…

Related articles
0
Facebook logo
Image via Wikipedia

The reasons for creating an online store on Facebook are obvious: it has 30 million users in the UK alone, offers can be spread virally and it’s where people are spending large chunks of their online time.

Neither does creating an online store have to be expensive. Applications, such as Storenvy and ShopIgniter, make it relatively simple to add a store tab to your Facebook page.

Perhaps the key reason why creating Facebook store is a no brainer is because Facebook delivers a social shopping experience that is very difficult to replicate.

Trying to build a social shopping site outside of Facebook would be an expensive, slow and risky challenge. Not only do you have to attract users in their millions, but you also have to persuade them to start spending as much time on the site as they do on Facebook.

The fact is that Facebook has such a massive head start on its rivals (with 600 million users and counting) that it could dominate the world of ecommerce, let alone social shopping, in the years to come.

via socialmediatoday.com

Facebook. Are you on it? Comment below or ‘connect’ above to discuss how this applies to you and your organization…

Related articles
0

Start a Blog at WordPress.com.

Up ↑