Tag: Social media

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A couple of days ago I filled in for Dana VanDen Heuvel in a class he was teaching at NWTC on social media. As luck would have it, I taught on the topic of Facebook pages — here are two hot posts that popped up today that I wish I had shared with the class. Although the first targets non-profits, much of it is applicable to small businesses and other organizations as well…

“Facebook Pages are where most nonprofits establish a home-base on Facebook. You can send targeted updates to fans, engage supporters on a wall, and give visitors a customized experience by using a variety of applications.

Your Page comes standard with a few applications developed by Facebook like Discussions and Events. But you can also add third-party applications to your Page.” Source: Eleven Killer Facebook Page Applications For Your Nonprofit — SocialFish

Item #6 on the list is ‘Static FBML’. Mari Smith has some good stuff here for those interested in creating a web page within a Facebook page…

“Let’s assume you have your Facebook Fan Page up and running now. (If not, see FANtastic Fan Pages for ideas and help). Some of the basics include adding a custom graphic, installing apps – particularly Static FBML, adding custom content including a landing tab, and ensuring you’re adding relevant, quality content on a regular basis. I’ll be covering all of these subjects and more on this blog and also on SocialMediaExaminer.com.

If you have visitors to your Fan page and they are not yet fans, I call them non-fans, you ideally want those visitors to be directed to your custom Welcome Tab rather than your Wall.

The idea behind this is you want to have a clear and inviting page that provides these visitors with an immediate sense of who you are, what you do, why they should become a fan, AND you want to provide a call to action with a nice visual to your Become a Fan button.” Source: How To Add A Custom Landing Tab To Your Facebook Fan Page | MariSmith.com

You’ll have to go to the sources to get more, but they’re both great articles. If you want to leverage Facebook pages, but don’t know where to start, I can help! Comment, call or use the contact form to discuss how this applies to your business…

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Digital futurists have been saying for years now that they believe the promises of mobile technology are ushering in an era of technology that goes beyond the PC and even the laptop. At this week’s South by Southwest Interactive Festival (SXSW), we may have gotten a look into the future: With the enormous festival sprawled out all over the city, toting around a laptop can hold anyone back. More importantly, the immediacy of it all–where to go, where not to go, which party has a longer or a shorter line, where a surprise musical guest has shown up.

“These people are serendipity addicts,” said Nate Westheimer, an entrepreneur who said that he didn’t have enough time to optimize his latest project, a scheduling start-up called Ohours, for SXSW simply because it’s only available on the desktop Web, not as a mobile app or site. Its growth among tech-industry professionals more or less screeched to a halt as SXSW began, because this is an event where the mobile screen, not the desktop, is front and center. For Westheimer, lesson learned.

“It’s almost rude to have a computer here,” said Andrew Mager, a developer at geolocation software start-up SimpleGeo. “It’s almost ironic, though, because it’s not weird to have your phone out.”

Tablet devices like the iPad and, to a lesser extent, netbooks and other ultra-light laptops (there are quite a few MacBook Airs in Austin this week) have made it possible to keep something bigger than a smartphone stashed away for note-taking, e-mails, or what have you. But they’ve been hidden, as mobile phones prove more convenient and functional for messaging individuals or groups of people, booking taxis, and figuring out the locations of parties and get-togethers that have sometimes been put together on very short notice. Despite years of gripes about how badly cell phone data networks sag under the weight of thousands of SXSW attendees, mobile connectivity is inseparable from the experience of the festival.

via cnet.com

 

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Here are a few ideas to help you along…

“Starting a new blog can feel like an overwhelming task. Not only does it involve either developing your own template (or finding a free one), creating interesting content that people will want to read, and making the blog SEO optimized, but once you’re finished developing that amazing new blog, you need to somehow get people to start visiting.

With millions upon millions of websites on the Internet, and with potentially hundreds of thousands focused on the same subject or niche that you are – developing an audience can feel even more overwhelming than trying to start a blog from scratch in the first place.” How To Start A Blog That Gets Instant Traffic

Go to the source and read the entire article — it’s worth it…

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I love it when I find a quote to support my preconceived notions because if I say it, it’s just opinion, but if an ‘expert’ says it, well, it must be true. In this case a designer talks about web design…

“This one will probably get me into trouble.

I’ve worked as a graphic designer for over two decades and I’m not supposed to say this stuff. After all, it’s my job to make miracles. To wave my magic design wand and make a business look stronger, smarter, and more powerful than it really is.

Before I start dodging rotten tomatoes, though, I’m going to go ahead and say it out loud.

It’s a smart business move to have a well-designed website.

But good design — even great design — won’t solve all your business problems. Not even close.” Source: The Myth of Beautiful Website Design | Copyblogger

Although I do design websites, I think of myself less as a web designer than I do a social media technologist. In my methodology, a blog enabled website is a homebase or hub for a social media publishing network. My goal in design is simply to have the site load fast, connect to social media outposts and not be so ugly that a user won’t roll around on the floor clawing her eyes out. That’s it. As Pamela says in the quoted article “Don’t expect miracles from your graphic design. It’s definitely a valuable part of creating your business’s image, but it’s not a substitute for a sound marketing strategy.”

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Once again, cute, but content lite…

httpv://www.youtube.com/watch?v=YtwKOvuzJrI

Questions on how this applies to YOUR business? Feedback? Leave a comment or use the contact page to reach me…

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Here are just a few of the reasons why…

httpv://www.youtube.com/watch?v=GqTr-Qiiwwk&feature=player_embedded

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