The secret to social media success? In the words of the immortal Captain Picard, ‘engage’!
All the topics that interest US in the past 24 hours…
- Google’s Schmidt: ‘I Screwed Up’ on Social Networking | Epicenter | Wired.com June 1, 2011
- How five influential journalists use social media June 1, 2011
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- Google’s Schmidt Takes Subtle Shots At Microsoft, Apple, Facebook (mashable.com)
- Eric Schmidt Says He “Screwed Up” Social Networking at Google [Block Quote] (gizmodo.com)

“Don’t blog to be known. Blog to be knowable.” Being ‘searchable, findable, knowable’ is the start of thought leadership…

- Image via CrunchBase
Are you still getting email newsletters? I’m doing everything I can to eliminate them and keep my inbox for ‘just in time’ information only. Wait! Where do I get the information which was contained in those newsletters? Through newsfeeds. Here’s a post that might help you get started…
“Do you have a huge number of blog and news feeds in your feedreader that you can’t possibly keep up with on a daily basis? Or, on the other end of the spectrum, have you resisted deciphering those three little letters, RSS, and continue to check your bookmarked links regularly to see if your favorite web pages have updated?
Now there is a new — and incredibly simple — solution. Guy Kawasaki, whom I used to read in Macworld Magazine when he was the original brand evangelist, recently started a new network of websites called Alltop.com. Based on the popurls model, the sites — each focusing on a specific topic — show the latest five posts from a wide range of news sources and blogs covering that topic, all on one page. Topics include celebrities, health, “green,” social media, small business and many others.
I suggested to Guy that he create a “nonprofit” topic and worked with him to identify news and blog feeds that should be included. And that’s how nonprofit.alltop.com was born.”
Whether you take the Alltop approach or use the free Google Reader to subscribe to feeds — just do it! Getting newsletters out of your inbox and into your browser is a great way to resist following the rabbit trail of an interesting newsletter in the middle of your work. Save your inbox for action and your newsreading for a newsreader! Contact me if you’re interested in learning how to make the switch…
Related articles by Zemanta
- Build Your Own Alltop for Instant Inspiration (chrisbrogan.com)
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All the topics that interest US in the past 24 hours…
- Mentor gave me confidence to succeed – CNN.com June 1, 2011
- 5 Steps to an Awesome B2B Facebook Page May 31, 2011
- Wait, my blog’s search traffic is down, what happened? May 31, 2011
- Mashable has posted the full video from my talk at their recent… May 31, 2011
- Strategies for Life Success May 31, 2011
- Will You Follow Me if Twitter Makes it Easy? [Blip] May 31, 2011
- Google 2015: what will it look like? May 31, 2011
- Chart: Steve Ballmer’s approval rating plummets among Microsoft employees (John Cook/GeekWire) May 31, 2011
- Google Graduates 3 Gmail Labs Features May 31, 2011
- Does Facebook Hurt Relationships? May 31, 2011
- Creating Twitter Lists – 7 Creative Uses | V3 Kansas City Integrated Marketing and Social Media Agency May 31, 2011
- How to be interviewed May 31, 2011
- Wikis… They’re Not Just for Breakfast Anymore! May 31, 2011
- Experiment Your Way to Blogging Success May 31, 2011
- The Things You Do With Your Phone May 31, 2011
- How to Use Facebook to Get a 99% Discount Off Traditional B-to-B Advertising May 31, 2011
- Pets.com Sock Puppet Shows the Perils of Outbound Marketing May 31, 2011
- How to Format Blog Posts Effectively May 31, 2011
- Google Rebrands Local Business Center as Google Places, Adds New Features for Businesses May 31, 2011
- Why Direct Mail Can’t Help Your Business Grow May 31, 2011
– Agree? Disagree?
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All the topics that interest US in the past 24 hours…
- Power to the People: A New Mantra of Business May 30, 2011
- How to Get Your Guest Posts Accepted Every Time May 30, 2011
- The Marketer’s Biggest Mistake May 30, 2011
- Is “Ooh, Shiny!” Destroying Your Blog? May 30, 2011
- Groupon Will Soon Eclipse All Midwest Media Cos. in Size May 30, 2011
- What Advice Would You Give Yourself As An Industry Rookie Given What You Know Today? May 31, 2011
- Best Money Tips: How to Negotiate Your Salary May 31, 2011
- Social Media Facts That May Surprise You! May 30, 2011
- The History of Memorial Day May 30, 2011
- Thank you, veterans… May 30, 2011
- Weird Science enjoys a pint of Guinness more in Ireland May 30, 2011
- Google to revamp iOS search website May 30, 2011
- iPads Dominate Global Mobile Workforce May 30, 2011
- ASUS announces the Padfone (update: eyes-on!) May 30, 2011
– Scientific proof that Guinness does taste better in Dublin!
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- ASUS PadFone leaks again: Tablet/Smartphone hybrid (slashgear.com)
- Asus Padfone – 4.3-inch smartphone docks inside 10.1-inch tablet (gizmag.com)


- Image via CrunchBase
Today in the news, mobile social media usage is soaring…
Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.
comScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010. Source: Mobile Social Networking Usage Soars [STATS]
But who’s using it? Not who you think…
Despite a previous Ofcom report showing that for (UK) 16-24 year olds the mobile phone was the second most essential piece of media behind the TV and ahead of the PC, metrics firm Nielsen says that it’s really people aged 25+, and in particular 35+, who are most likely to be going online via their mobiles. Source: Think mobile social networking is all about teens? Think again
Now that you know it’s not all about teens, let’s take a look at social media by gender…
Men are more positively inclined towards social media activities and use social networking sites more than women, according to what Liberty Mutual called a “comprehensive national survey” of online behavior it released yesterday. This is somewhat surprising, since it’s the exact opposite of what other surveys have found, including a recent one from Royal Pingdom that looked at user profile data from some of the major social networks. Source: Who Uses Social Media More, Men or Women? – GigaOM
Questions? Feedback? Comment, call or contact me…

All the topics that interest US in the past 24 hours…
- Google flight schedule search takes off, helps you figure out when to get aboard May 30, 2011
- How being “ordinary” gives you an advantage May 30, 2011
- Top 5 Foursquare Mistakes Committed by Small Businesses May 30, 2011
- 46 New Digital Media Resources You May Have Missed May 29, 2011
- Welcome to the world of cybersquatting May 29, 2011
- WordPress: 3 More Hidden Gems In The Jetpack Plugin Suite, & The WordPress App Is Updated! May 29, 2011
- Gmail Begins Rolling Out New “People Widget” [News] May 29, 2011
- 6 Gadgets We’re Playing With This Week May 29, 2011
- What browser do you use? May 29, 2011
- Geek meditation session :-) May 30, 2011
- Asus PadFone Tablet Hides Smartphone Inside [PICS] May 29, 2011
- Don’t Buy a Dual-Core Tablet Until You See This Video May 30, 2011
- The Chinese are spending 43% less time watching TV and 45% more time surfing the net May 30, 2011
- Speech from the New England XPO May 29, 2011
- How To Get The Salary You Deserve May 29, 2011
- 5 Product Creation Mistakes Most Bloggers Make May 29, 2011
- SEO for WordPress via Stephan Spencer on WordPress.tv | ms. ileane speaks May 29, 2011
- Content Marketing versus Traditional Advertising May 29, 2011
- Effectiveness of Social Media: Royal Wedding vs. Bin Laden May 29, 2011
- Android This Week: Google Wallet; Smarter Keyboard; Flyer Lands May 28, 2011
All the topics that interest US in the past 24 hours…
- This Week’s Top Downloads – Lifehacker May 29, 2011
- How to use SEO to corner a niche with your blog May 27, 2011
- Mobile Apps in the Enterprise Are the Future May 27, 2011
- 9 Surprising New Facts About Social Media in America May 27, 2011
- What is the network effect? The value of users explained May 28, 2011
- Is Google Wallet Really the Future of Money? May 28, 2011
- The who, why, and how of twitter May 28, 2011
- Jeopardy At Last Takes To Facebook May 27, 2011
- Facebook Roundup: Privacy, Europe, Mobile, Minors, Travel, Trading, Legal, Capital and Profanity May 28, 2011
- How to Hire the Right Freelance Web Designer May 28, 2011

All the topics that interest US in the past 24 hours…
- Smartphones threaten TV advertising May 27, 2011
- Smartphone Makers Bow to Demands for More Openness May 27, 2011
- Facebook Profile Photos By The Numbers May 28, 2011
- WordPress turns 8 today May 27, 2011
- The Art of Small Business Blogging with Anita Campbell May 27, 2011
- 8 Essential Tricks For Publicists Using Facebook May 27, 2011
- Is Google Wallet Really the Future of Money? [Google] May 27, 2011
- Weber’s On the Grill Is the Only Grilling Guidebook You Need [App Of The Day] May 27, 2011
- Google Maps 5.5 for Android cops more Latitude, tweaks Places and transit pages May 27, 2011
- This Week’s Most Popular Posts [Video] May 27, 2011
- Social Media Distractions Are Costing Businesses Major Money [STUDY] May 28, 2011
- A Look Back at Eight Years of WordPress [GALLERY] May 28, 2011
- Online Reputation Management: 10 Fighting Tips! May 27, 2011
- This Week’s Best Apps [Video] May 27, 2011
- The Week’s Best Android Apps [Video] May 27, 2011
- #mmangen A visit to Silicon Valley May 27, 2011
- 7 Must Read Life Lessons from Benjamin Franklin May 27, 2011
- 10 Social Media Illustrations – From Twitterific Portraits to Real Life Tweets (TrendHunter.com) May 27, 2011
- 5 common mistakes leaders make in innovating May 27, 2011
- 4 Great Ways to Find Content for Google Reader… May 26, 2011
– I think I got on board around 2.2. How about you?
– Test note
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- Image via Wikipedia
The primary goal of your search engine optimization (SEO) is to drive relevant people that are interested in your industry or company to your website. If you follow SEO than you know how fast things change. You also know how hard it can be to keep all with these changes.
SEO is actually a relatively simple technique that requires small changes based on major changes the search engines announce. I bold major changes because the changes really need to be major to affect your overall website rankings and SEO strategy.
Here are nine SEO techniques that you should always follow regardless of the changes the search engines are continuously making.
You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…
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Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise.
This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall).
My friend and the architect of the study, Tom Webster, was kind enough to give me a preview of the report (I also very much recommend Tom’s blog BrandSavant), and here are my personal highlights – the pages that made me say “hmmmm”.
I encourage you to peruse the entire report, which you can access for free in a day or so. Tweet me or Tom (@webby2001) to get the URL. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011.
You can follow the ‘via’ link above to if you’re interested in obtaining the 9 facts…

Blogging and Search Engine Optimization? Consider this…
A great idea: That’s what inspires most to start their own blog. But no matter how great your idea is and how well-written or visually pleasing the blog is, no one will read it if they can’t find it. Search engine optimization for bloggers is often as elusive as the Philippine Eagle is for birders. But Lee Odden of TopRank Online Marketing told the audience at BlogWorld & New Media Expo that SEO doesn’t has to be that elusive — and with the right formula, one can propel his blog from Page 15 of Google’s search results to Page 1.The first secret to having a successful blog is being specific in your blog’s topic. Finding that niche community for your blog is important to set it apart from other blogs. This will also assist in SEO as well. Odden recommends the following to dominate search engine results…
You can follow the ‘via’ link above to get 7 ideas on search engine domination. Comment or ‘connect’ to discuss how this applies to you and your organization…
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All the topics that interest US in the past 24 hours…
- One Book That Could Change Your Work Life May 27, 2011
- June is ’31 Days to Build a Better Blog’ Challenge at SITSgirls – Join them Today May 27, 2011
- The Creative Imperative May 27, 2011
- Emotion must lead, reason must follow May 27, 2011
- Caring May 27, 2011
- New Gmail Widget Tells You All About the People You’re Emailing May 26, 2011
- 9 Ways To Increase Your Productivity While Working From Home May 26, 2011
- Tip of the Day: The Power of Facebook Notes May 26, 2011
- Social Video Optimization Explored: How Businesses Can “Get Social” With Video May 26, 2011
- Are Twitter Followers More Valuable than Facebook Friends? May 26, 2011
- 5 Practical Tips for Getting More from Facebook May 26, 2011
- The small business journey to the cloud [infographic] May 26, 2011
- The history of advertising on Twitter [infographic] May 26, 2011
- 60% of people can’t watch TV without cell phone in hand May 26, 2011
- 35 Million Google Profiles Collected May 26, 2011
- Tip of the Day: The Power of Facebook Notes May 26, 2011
- The Complete Small Business Marketer’s SEO Toolkit May 26, 2011
- Google Launches its Wallet Platform To Jumpstart NFC Payments May 26, 2011
- The History of Advertising on Twitter May 26, 2011
- Why curation rocks, part 1 May 25, 2011
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- 38 New Digital Media Resources You May Have Missed (mashable.com)

You can follow the ‘via’ link above if you want more great ideas from John Jantsch on the topic of Facebook pages. Comment or ‘connect’ so we can talk about how this applies to your organization…
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All the topics that interest US in the past 24 hours…
- Biggest believers in the value of championing causes? Women. May 26, 2011
- Looking for the right excuse May 26, 2011
- Launch and Learn May 26, 2011
- Back to Basics: The Best Social Media Tools & Client Networking Platforms May 25, 2011
- Senator Franken asks Apple, Google to require privacy policies for apps (Jim Dalrymple/The Loop) May 25, 2011
- 9 Ways to Better Protect Your Blog May 25, 2011
- 500,000 apps and counting… [infographic] May 24, 2011
- Expect a lot more email from Twitter May 24, 2011
- The joy of social media: How Bob Ross sees it [infographic] May 24, 2011
- The evolution of spam [infographic] May 24, 2011
- 8 ways Twitter can make you happy May 24, 2011
- The small business check list: How to establish your business legally [infographic] May 25, 2011
- 4 CEOs explain how they build innovation May 25, 2011
- How to build content strategy for digital marketing May 25, 2011
- Women in business [infographic] May 25, 2011

All the topics that interest US in the past 24 hours…
- Utah – The Capital of Multi-Level Marketing KenSonnenberg.com May 25, 2011
- There’s no such thing as a know-it-all. May 25, 2011
- Trouble Writing? Try Word Bitches! April 25, 2011
- Why Local Marketing Is Such A Big Deal May 7, 2011
- A Playbook For Using Social Media In Your Company May 24, 2011
- Nexus S 4G: The Google Phone, But Faster (and Better) [Lightning Review] May 24, 2011
- Top 11 HTML Tags Every Blogger & Website Owner Must Know May 24, 2011
- Google To Announce Virtual Wallet Platform This Thursday [REPORT] May 24, 2011
- 8 Brands That Have Found Success on Facebook & What We Can Learn May 24, 2011
- iOS 5 rumor: iPhone 3GS to drop off supported list? May 24, 2011
- An interview with Apple’s first CEO, Michael Scott May 25, 2011
- Apple’s 500,000 Approved iOS Apps by the Numbers May 25, 2011
- The High Earning Potential of College Graduates May 25, 2011
- Evernote Releases Chrome Extension May 24, 2011
- Apple continues to tell support reps: do not help with Mac malware | ZDNet – http://goo.gl/NBgWg #mac #macmalware May 24, 2011
- 10 More Experimental Features You Should Enable from the Gmail Laboratory [Gmail Labs] May 24, 2011
- Twitter Buys TweetDeck For $40 Million May 24, 2011
- How to Manually Update Your Chrome Extensions [Google Chrome] May 25, 2011
- A Small Business Marketer’s Guide to Group Deal Sites May 24, 2011
- Facebook Tests User Page Recommendations (Nick O’Neill/All Facebook) May 24, 2011
– Not any more!
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Internet marketer Jack Humphrey has curated some great content in a post called “The Content Guide for Bloggers” which I in turn, have curated for you…
“Content curation as a blogging model is widely misunderstood by most bloggers and marketers. Many people would tell you that curation is about finding and posting links of related material around a certain topic or keyword.
And they would be wrong if the goal was to get people and search engines to appreciate and react to said content. (And if your goal is to use curation as a means to get attention, then make money, from what you are doing.)
Real content curation is a set of links and snippets to other material on the web along with insightful, expert analysis provided by the curator.
There’s been an explosion of content on the web around “curation.” And new services that seek to make the process easier for different groups of users.” Source: The Content Curation Guide for Bloggers | Internet Marketing Consultant Jack Humphrey
In the model I teach my students, there are two main types of blog posts; creation and curation. Optimally, in my model, about 5-10% of my posts are creation posts. The rest is all curation. Why? Continue reading “Why curation rocks, part 1”











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