Tag: Social media

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The secret to social media success? In the words of the immortal Captain Picard, ‘engage’!

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All the topics that interest US in the past 24 hours…

 

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“Don’t blog to be known. Blog to be knowable.” Being ‘searchable, findable, knowable’ is the start of thought leadership…

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Are you still getting email newsletters? I’m doing everything I can to eliminate them and keep my inbox for ‘just in time’ information only. Wait! Where do I get the information which was contained in those newsletters? Through newsfeeds. Here’s a post that might help you get started…

“Do you have a huge number of blog and news feeds in your feedreader that you can’t possibly keep up with on a daily basis? Or, on the other end of the spectrum, have you resisted deciphering those three little letters, RSS, and continue to check your bookmarked links regularly to see if your favorite web pages have updated?

Now there is a new — and incredibly simple — solution. Guy Kawasaki, whom I used to read in Macworld Magazine when he was the original brand evangelist, recently started a new network of websites called Alltop.com. Based on the popurls model, the sites — each focusing on a specific topic — show the latest five posts from a wide range of news sources and blogs covering that topic, all on one page. Topics include celebrities, health, “green,” social media, small business and many others.

I suggested to Guy that he create a “nonprofit” topic and worked with him to identify news and blog feeds that should be included. And that’s how nonprofit.alltop.com was born.”

Whether you take the Alltop approach or use the free Google Reader to subscribe to feeds — just do it! Getting newsletters out of your inbox and into your browser is a great way to resist following the rabbit trail of an interesting newsletter in the middle of your work. Save your inbox for action and your newsreading for a newsreader! Contact me if you’re interested in learning how to make the switch…

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All the topics that interest US in the past 24 hours…

 

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Today in the news, mobile social media usage is soaring…

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.

comScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010. Source: Mobile Social Networking Usage Soars [STATS]

But who’s using it? Not who you think…

Despite a previous Ofcom report showing that for (UK) 16-24 year olds the mobile phone was the second most essential piece of media behind the TV and ahead of the PC, metrics firm Nielsen says that it’s really people aged 25+, and in particular 35+, who are most likely to be going online via their mobiles. Source: Think mobile social networking is all about teens? Think again

Now that you know it’s not all about teens, let’s take a look at social media by gender…

Men are more positively inclined towards social media activities and use social networking sites more than women, according to what Liberty Mutual called a “comprehensive national survey” of online behavior it released yesterday. This is somewhat surprising, since it’s the exact opposite of what other surveys have found, including a recent one from Royal Pingdom that looked at user profile data from some of the major social networks. Source: Who Uses Social Media More, Men or Women? – GigaOM

Questions? Feedback? Comment, call or contact me…

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All the topics that interest US in the past 24 hours…

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All the topics that interest US in the past 24 hours…

 

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All the topics that interest US in the past 24 hours…

 

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Concerned about best practices for search engine optimization [seo]?

The primary goal of your search engine optimization (SEO) is to drive relevant people that are interested in your industry or company to your website.  If you follow SEO than you know how fast things change.  You also know how hard it can be to keep all with these changes.

SEO is actually a relatively simple technique that requires small changes based on major changes the search engines announce. I bold major changes because the changes really need to be major to affect your overall website rankings and SEO strategy.

Here are nine SEO techniques that you should always follow regardless of the changes the search engines are continuously making.

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You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

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Jay Baer says…

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise.

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall).

My friend and the architect of the study, Tom Webster, was kind enough to give me a preview of the report (I also very much recommend Tom’s blog BrandSavant), and here are my personal highlights – the pages that made me say “hmmmm”.

I encourage you to peruse the entire report, which you can access for free in a day or so. Tweet me or Tom (@webby2001) to get the URL. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011.

via convinceandconvert.com

You can follow the ‘via’ link above to if you’re interested in obtaining the 9 facts…

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social media, bloggingBlogging and Search Engine Optimization? Consider this… 

A great idea: That’s what inspires most to start their own blog. But no matter how great your idea is and how well-written or visually pleasing the blog is, no one will read it if they can’t find it. Search engine optimization for bloggers is often as elusive as the Philippine Eagle is for birders. But Lee Odden of TopRank Online Marketing told the audience at BlogWorld & New Media Expo that SEO doesn’t has to be that elusive — and with the right formula, one can propel his blog from Page 15 of Google’s search results to Page 1.The first secret to having a successful blog is being specific in your blog’s topic. Finding that niche community for your blog is important to set it apart from other blogs. This will also assist in SEO as well. Odden recommends the following to dominate search engine results…

via smartblogs.com

You can follow the ‘via’ link above to get 7 ideas on search engine domination. Comment or ‘connect’ to discuss how this applies to you and your organization…

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All the topics that interest US in the past 24 hours…

 

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You can follow the ‘via’ link above if you want more great ideas from John Jantsch on the topic of Facebook pages. Comment or ‘connect’ so we can talk about how this applies to your organization…

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All the topics that interest US in the past 24 hours…

 

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Internet marketer Jack Humphrey has curated some great content in a post called “The Content Guide for Bloggers” which I in turn, have curated for you…

“Content curation as a blogging model is widely misunderstood by most bloggers and marketers. Many people would tell you that curation is about finding and posting links of related material around a certain topic or keyword.

And they would be wrong if the goal was to get people and search engines to appreciate and react to said content. (And if your goal is to use curation as a means to get attention, then make money, from what you are doing.)

Real content curation is a set of links and snippets to other material on the web along with insightful, expert analysis provided by the curator.

There’s been an explosion of content on the web around “curation.” And new services that seek to make the process easier for different groups of users.” Source: The Content Curation Guide for Bloggers | Internet Marketing Consultant Jack Humphrey

In the model I teach my students, there are two main types of blog posts; creation and curation. Optimally, in my model, about 5-10% of my posts are creation posts. The rest is all curation. Why? Continue reading “Why curation rocks, part 1” →

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