Tag: SmartBrief

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Are you fascinating? I sure am and Google Reader is the reason why — well, one of them anyway!

“The primary goal of your social media activities—whether for your personal brand or your organization’s brand—is to establish yourself as a fascinating subject-matter expert. The only exception to this is if you are a household name celebrity like Lance Armstrong, Oprah or Barack Obama. If you are this level of celebrity, then tweeting or updating, “I’m at Starbucks on the way to fly VirginAmerica to Vegas” is cool.

For the rest of us, the challenge is to achieve a consistent level of fascinating information about your area of expertise. The answer is simple. First, it helps if you actually know what you’re talking about. If you don’t, it may be better to let people wonder if you’re clueless rather than participating in social media and removing all doubt. But let’s say you’ve crossed the Rubicon.

Then it’s all about finding good stories, videos and blog posts about your subject and providing links to these sources. For example, if you own a restaurant, then you could post a link to The Second Annual New York Foodie Photo Scavenger Hunt, Cilantro Haters, It’s Not Your Fault, and Check It Out: Get Your Groceries At The Library. Do this for a few months, and people will recognize you as a food expert. And guess what? They’ll come eat at your restaurant.

Then the next question is how you can find these stories, videos, and blog posts. I have four methods for you to use:” Source: How to Be Fascinating : The World :: American Express OPEN Forum

Guy goes on to offer these 4 tools:

  • StumbleUpon
  • SmartBrief
  • Interns
  • His own service, Alltop

As much as I love you Guy, I have to take issue here. Ummm, how could you NOT mention Google Reader? Yes, StumbleUpon and SmartBrief are two great sources but I can manage hundreds effectively in Google Reader. In fact, because of Reader I don’t need interns! True, Alltop is one of the places I tell every client to go but Google Reader is the killer app for news aggregation. I broke it down here a long time ago…

So to Guy, or whatever intern reads this, please add Google Reader to your list — nothing makes you fascinating faster than Reader!

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Has business social media hit the mainstream?

“SmartPulse — our regular reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Our most recent poll question: Which statement best describes your business’ current approach to social media?

  • We are experimenting — 41.88%
  • We have a documented social-media marketing plan and metrics to track performance – 24.79%
  • We have analysis paralysis. (In other words, we are all talk and no action) — 11.97%
  • We are well on our way to becoming a social business (i.e. implementing social technologies across the organization) — 11.11%
  • My subscription to this newsletter is the extent of my company’s social-media activity — 10.26%

The genesis of this poll question came after reading a recent article by Geoff Livingston, “The End of the Social Media Adoption Road,” that references Rogers’ Innovation Adoption Curve. Livingston states his belief that: “We’re rapidly approaching the end of the technology adoption curve for social media. … We’re likely moving into the laggard stage currently.”” Source: Has social media for business hit the mainstream? | SmartBlog on Social Media

What do you think? Is social media ready for prime time at your organization?

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