Nilofer Merchant; Author, Speaker, Inspirer

The good Lord has put some amazing people in my path. For a guy ‘straight outta Wisconsin’, I’ve been blessed with the opportunity to collaborate with some pretty high octane people. One of them is Nilofer Merchant. Now Nilofer herself is not in need of a ‘total beauty makeover’ but her web presence was another issue altogether…

Nilofer and I met and worked together at Apple during the ‘Think Different‘ campaign — she at the ‘mothership’ in Cupertino and me at the field office in Chicago. We both left Apple and went on to other things; she to GoLive, Rubicon Consulting, writing a couple of books and me to eventually start e1evation, llc. Thanks to social networking, our paths crossed again recently. I commented to her that I was surprised to see a global thought leader like her using Posterous for her blog. She remembered that comment and a couple of weeks ago asked if I would guide her through the process of moving to WordPress…

The old Posterous site; click to enlarge...

For her theme, we chose the highly modifiable Canvas from Woo Themes and designing the site was ‘easy peasy lemon squeezy’ due to their flexible and powerful approach to WordPress theme design. We still have a few things to clean up, but Nilofer, being the hard charging kick ass girl she is, couldn’t wait to ‘go live’. You can view her site online at http://nilofermerchant.com but don’t follow her unless you want your world rocked!

The new site; click to enlarge

Are you a great thinker that wants to engage in ‘thought leadership’ marketing? Do what Nilofer did. Ask me to guide you through the process. Comment, call or ‘connect’ so we can get started…

Nilofer Merchant is a kick-a$$ woman from Silicon Valley about whom I have posted several times before [search box!]. Here she is at TED speaking about innovation…

I think you can why I’ve been blown away by her for years — she’s a deep thinker and engaging communicator, Nilofer totally rocks!

Well, today Nilofer just ask lil’ ol’ me for help in putting together her ‘thought leadership marketing’ toolkit. What a great world it is when a Silicon Vally powerhouse can call on an ‘internet plumber’ from Algoma, WI and they can collaborate using this wonderful thing called the internet…

I know that when you get in the end zone you’re supposed to act like you belong there but I’m awed. And humbled. And I’ve been practicing and perfecting my craft every day for 5 years just waiting for an opportunity like this. I’m ready to kick a$$ for you — let’s roll, Nilofer…

Benjamin Franklin
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Steve Jobs: Master of Irony

I’m not sure if it still is, but at one point in time this commercial was the most popular of all time…

Now, ironically, Robert Wright of the New York Times says Steve Jobs has become the ‘Big Brother’ that Apple warned us about in 1984

“Jobs stands accused of what in Silicon Valley is a capital crime: authoritarian tendencies. He’s long played hardball with journalists who reveal details about forthcoming products, and now he’s deciding what content people can view on the iPhone and iPad. Apps featuring even soft-core porn are verboten, and some kinds of political commentary don’t make the cut. Apple recently rejected an app from a political cartoonist — and then, embarrassingly, had to reconsider after he won the Pulitzer Prize.

Put these two Jobs profiles together — emerging infotech hegemon and congenital control freak — and you get a scary scenario: growing dominance of our information pipelines by a guy who likes to filter information. No wonder Jobs’s detractors have been making ironic reference to Apple’s famous 1984 Super Bowl ad, the one that implicitly cast the IBM-Microsoft alliance as Big Brother.” Source: Is Steve Jobs Big Brother? – Opinionator Blog – NYTimes.com

Follow the source — it’s an interesting read…

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