Things to think about when picking a theme

You want one that is responsive and has customs posts at the very least. Here’s how to find them…

Keep calm and use Feedly



How to Cope with the Death of Google Reader

Sonia Simone at CopyBlogger has a post worth your attention on the death of Google Reader:

You know the stages.

First, denial. “No way, dude, that’s got to be a rumor.”

Then anger. “Don’t Be Evil my $%&! How could they do this to me?”

Bargaining. “Could a new version of Google Reader really save Digg?”

Depression. “I can haz no more LOLz.”

And finally, we come to acceptance. Yes, it’s true. Google Reader really is going away on July 1. So if you haven’t rustled up an alternative yet, it’s time.

If you’re a Google Reader user, obviously you need a new tool to read your subscriptions. We have a few thoughts for you on that.

But if you’re a content publisher, you’ll also need to make sure that your audience has a way to continue tuning in for everything you do.

Feel free to point your audience to this post, or you may want to craft a message of your own with more individualized suggestions for your audience’s needs. But be sure you send out a clear, specific call to action and keep those subscribers on board — no one wants to lose a big chunk of their audience just because a tool goes away.

via How to Cope with the Death of Google Reader | Copyblogger.

Frankly, I went through all these stages a month or so ago and happily shifted my attention to feedly which I had used as an alternative to Google Reader since 2009. I’m happy to say that the folks at feedly have really shone in stepping up as the only logical choice to replace Google Reader…

  • It syncs flawlessly in the cloud
  • You can automate it with now
  • It has better features and is more eye appealing than Google Reader

Take a look;

So, Google Reader — good riddance! feedly rocks…

PS I do NOT agree with Simone that email is a replacement for Google Reader! Email should be preserved for ‘just in time’ information; send the just in case stuff to feedly!

Feedly mobile is fixed!

…and everything is right in my ‘Personal News Aggregation’ universe. For about a week, I was having problems syncing my accounts on feedly and Google Reader and it was really frustrating — especially since it has always worked so well in the past. As you can see, however, my desktop version…

4-18-2013 3-18-41 PM

…is the same as my tablet version…


Nirvana!!! :-D


How to make feedly your default rss reader in Chrome

Do you love feedly as much as I do? Here’s a short 3 minute lesson on how to make it your default rss reader:

Here’s the text to copy and paste:

Of course, you can also subscribe using the Feedly Mini button but if you’re used to using that RSS icon this will help! Questions? Feedback?

Looking for clues at the scene of the Google Reader crime…[Crown]-Keep-Calm-And-Keep-Using-Google-Reader

Last week, I encouraged readers to keep calm and continue using Google Reader. While I still think that’s good advice, I’m not so sure any longer that Google will be rolling Reader into Google+. Why? I had forgotten at the time that Google had recently killed Feedburner and was not aware that Google had taken the RSS subscription extension out of the chrome Web store.

These three events together point to what innovation expert Tim Kastelle called a ‘shaping strategy’ on the part of Google to coerce people to publish and share in a way that Google wants them to. Tim commented “I definitely think that they’re following a shaping strategy – though I’m not sure about whether or not killing RSS actually helps it. For me the big issue is this: people that rely only on social media to find out what’s going on still need RSS, even if they don’t use it themselves.” Tim also pointed me to this article by Joshua Gans on The Social Structure Of News. In it, Gans says:

“The problem is that from what we know about the social structure of social media is that there are a set of roles available. Take Mark Thoma. His blog and twitter feeds have a huge following. Why? Because he reads all of the Econ blogs and picks out what he thinks is best. If you read Thoma, chances are you don’t need Google Reader. He is the social web.

But how does Thoma operate? My guess is that he uses a feed reader and has a system for tagging good posts and forwarding them on to others. Sometimes it is just a link. Other times he provides a quote and a little commentary. Remove his tools and his job gets harder.

Given this it should be no surprised that the most dismayed about the loss of Google Reader were the contributors to social web curation. There is only need for a few of these but they do an important job so disrupting them will harm many. In the Econ world, these people are well known. They are Brad de Long, Tyler Cowen and a few more specialized bloggers. In the days of old I used to do this too with multiple posts daily but the others were better and so I dropped back to being one of the many who hoped these curators would pick up their posts.

My point is that if you say you don’t use Google Reader because the social web takes care of you, then you are mistaken. The social web needs its tools and indirectly so do you.”

In their content guidelines published 11/1012, Google says

“One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

However, some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don’t add substantial value to users.”

Killing Google Reader goes beyond Google’s usual move to force users into the walled garden of Google+; I now believe this is a shaping strategy to kill curation and auto posting as a form of content marketing and to give Google more control over publishers in much the same way book publishers had control over authors in the ‘old days’.

There’s still really no rush to find a replacement for Google Reader — if you’re using Google Reader you’ll be able to export your sources before July 1 and import them into the next great RSS reader. What to do about Google is another issue altogether. Google has ‘exceeded their brief‘ and is getting evil

How about you? Do you see the ‘shaping strategy’ or do you have a different perspective?

7 WARNING Signs You’re Addicted to Technology

7 WARNING Signs You’re Addicted to Technology

Stepcase Lifehack

Full story at: 7 WARNING Signs You’re Addicted to Technology.

Scary Stuff! The Most Dangerous Candies

Apparently my beloved Reese’s Peanut Butter Cups are bad for you? Who would have thought the ‘nectar of the gods’ could be harmful? Full story at: Scary Stuff! The Most Dangerous Candies.


How to make your blog more ‘pinteresting’…

Afraid it’s a massive time suck? Here are two ideas for having your Pinterest cake and eating it too…

How to be happy: Perspective is Everything

Alltop Organic RSS via How to be happy: Perspective is Everything by Rory Sutherland. Click to watch a great TED talk…

Visual Loop – How To Find And Train a Virtual Assistant

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Twitter has become increasingly important to me since the changes Google made to Google Reader on 11/1/11. Here’s how I’m currently using Twitter for maximum impact in my curation workflow…

Twitter has become increasingly important to me since the changes Google made to Google Reader on 11/1/11. Here’s how I’m currently using Twitter for maximum impact in my curation workflow…

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The problem isn’t writer’s block…

…it’s actually writing the damn post.

You don’t need ideas, open Google Reader or join #Blogchat.  You’ll have enough ideas to write posts for the next year.

The problem is, when you actually WRITE the post, then it’s real.  Then you are dangerously close to publishing it.  Which means suddenly everyone will see it, and read it, and judge it.

And yet, you are often the harshest judge of your own work.  Too often, you assume that your post isn’t worthy of the reader, before they have a chance to dismiss it.  So it stays in your Draft folder, mocking you.

You can’t ‘sell’ until you ‘ship’.

Source: Stop Lying to Yourself, Your Problem Isn’t Figuring Out What to Write About… | – Social Media Training and Consulting

Go to the source if you’d like to read the rest of Mack’s article. Or, maybe you should just start writing!


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Still not convinced on the topic of curation? Read on…

Curation is now a necessity. The web is full of content. More than a person could consume in several lifetimes if all they did was sleep a couple hours per day and surf the web, life after life.

Google can’t help us with our internet A.D.D.  Nor can Facebook or Alltop.

The best we’ve been able to do so far to harness the massive information overload is use tools like Google Reader and RSS feed aggregators like Alltop.  They’ve helped, to be sure, but no one is going through all that information and picking out the best of the best and making sense of it all for you.

Rather than start a new site with the goal of creating a bunch of new content, it’s time for people to think about being content curators.  Organizing and commenting on the best content around a certain topic.

Curators still use blog software to publish their content, but the vast majority of each post is made up of carefully reviewed and organized 3rd party information.

Jack Humphrey says it well here and I encourage you to follow the ‘via’ link and read his 11 reasons. Me? I am the self-styled ‘king of curation’ and my ‘e1evation workflow’ allows you to curate content better and faster than any other system I know of with maximum effect. Comment, call or ‘connect’ so we can talk about how this applies to your organization…

Last week, I posted that I had been chosen by Erin Davisson of WFRV TV in Green Bay to talk with her viewers about Google Reader. That segment was aired this evening…

Here’s the transcript…

Need to do a lot of online research? There’s a Google tool that can help make you a lot more efficient. It’s called Google Reader. It’s a free, web-based reader of RSS feeds, and once you find out how useful it is, you’re going to want to use it.Todd Lohenry is the owner of e1evation llc, and a social media expert. He’s a big fan of the Google Reader.

“Google Reader is a tool that lets you track the sites that you trust to search for terms that you want to know about and to track the people that you trust and turn the tide of information from chasing websites, hoping to find something good – to making the information you want flow to you,” said Lohenry.

The Google Reader is able to bring content from your favorite websites, blogs and topics to one location by the use of RSS feeds. Lohenry says RSS feeds are like the antenna on top of a television station. It broadcasts a signal to anyone who chooses to receive it. Google Reader is one of those receivers.

Google Reader also offers extras like personal stats, and keyboard shortcuts. You can track topics by using an RSS feed of a Twitter search. Lohenry says mastering the Google Reader means freeing up massive amounts of time, and says, “It makes all the difference in the world in terms of what you are able to accomplish on the internet.”

It will take some time to set up your Google Reader. but once you’ve found all your RSS feeds- it’s very handy.

Thanks so much to Erin Davisson for featuring my thoughts on ‘personal news aggregation’ with Google Reader on ‘Online with Erin’. Comment or ‘connect’ so we can talk about how Google Reader applies to your organization…

This afternoon, I thought I was heading to a personal digital coaching session on Google Reader for local anchorwoman Erin Davisson of WFRV TV in Green Bay. Instead, unbeknownst to me, it was Erin’s intention to interview me for an upcoming news segment…

Fortunately, I’m always ready to talk about the power of ‘personal news aggregation’ using Google Reader and I had no trouble giving Erin 50x more content than she’ll ever be able to use! Erin was also kind enough to give me a tour of the studio and sit for this picture. Now I’ll have to ask her to autograph my blog…


PS Be sure to tune in Tuesday the 14th at 5:00 to see the segment!

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Things we’ve been tracking in the past 24 hours…


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Google Reader is the killer app for ‘personal news aggregation’ for ‘thought leadership’ marketing. It all comes down to effectively managing rss feeds…

What is RSS?
An RSS Reader is a simple and easy way to read your favorite news site or blogs. Instead of going out to these site to read the most recent stories or posts, the newest stuff comes to you, all in one simple page. Even more convenient is having a Reader which is online, reaching it from any place in the world.

In my eyes Google Reader is one of the best online RSS Readers on the web. For the first time user, just getting used to the whole RSS thing, this post will talk about: a) How to subscribe to a feed b) view your feeds c) the cool features built into Google Reader and d) just some nifty little tricks you can use while you’re at it. Remember, being a master of your RSS feeds is also a very important way to build up and maintain powerful social media accounts :)

The first thing you would have to do, is head over to and sign up for a free account. From there, you would want to start building up your subscriptions.

You can follow the ‘via’ link above if you’re just getting started with Google Reader…


Commercial signs are a great way to generate leads — especially when they are combined effectively with social media! Learn how. Sign up here

It’s an online magazine rack with many of the world’s top sources gathered together by category. It’s an excellent place to shop for great content for Google Reader, too!

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