In order to be found in the ‘Zero Moment of Truth’, there are two main activities you need to master; FINDING and SHARING great content. Another way of putting it is…

  • Deepening your expertise
  • Documenting your expertise

Here’s how I do it [By the way,  there is a Mac version at about 17:00 but you need to understand the principles in the Windows version. Sorry, Mac boys and girls!]:

Here is the mindmap of my screencast:

Here are the direct links to the tools I use in the screencast:

http://storify.com/e1evation/my-most-important-curation-tools

By the way,  this post and this post might also give you some insight as to how I apply Getting Things Done [GTD] principles to this process. Comment below or connect with me so we can talk about how this applies to you and your situation…

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Re-Label Yourself & Be Self Approved!

fruits labels
Image by masaaki miyara via Flickr

Opinions and labels from others are just that, THEIR opinion and labels. We have been taught that to be happy we must be independent of the other opinion of others. It’s SO liberating to know that our reality and how we see ourselves doesn’t have to be defined by others, but we get to define ourselves. We can re-label ourselves to match who we see ourselves to be, not how others see us. And within that is great freedom! It’s awesome! It’s exciting and it’s LIBERATING!

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