My partner and I are reading this book to gain insight into what we see happening with my son and his peers. I highly recommend it if you have teenagers…
Are you looking for someone to blame?
Stop it. It doesn’t work! I just saw this tweet from my buddy Jeff Strommen:
You can try that and see if it works or, you can think about these 3.5 books and how they might change your approach to life and business:
And these two together if you’re in business for yourself or just the first one if you’re not…
The Dalai Lama: My Spiritual Journey
The spiritual legacy of a ‘big hitter’…
I just started digging into Craig Bading’s book “Brand Stand” and it looks very promising…
There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and buying patterns of customers aligning more closely with their values, fertile ground is now provided for thought leadership campaigns.
Badings, Craig (2009-07-08). BRAND STAND (Kindle Locations 86-89). BookPal. Kindle Edition.
Lots of great info on ‘thought leadership’ marketing for brands. I’ll update this post when I’m finished…
Related articles
- 12 experts on the key thought leadership trends for 2012 (e1evation.com)
- Thought Leadership e book – 12 Experts on the Thought Leadership Challenges of 2012 (thoughtleadershipstrategy.net)
Bright, shiny objects! 