Reality-Based – Bright, shiny objects!

Arthur Dobrin writes:

We need to think harder about why privacy is important, what we mean by privacy, assess the various trade-offs and create public policies that reflect our values regarding the relationship between individuals and society.

The fear that the US will become a surveillance society is misplaced. It already is one.

The reality is that almost everything about you is already known, if not by the government, then by business. Every time you get on an airplane, you are scanned. Every time you search for a product online, the information falls into the hands of retailers who want you to buy their products.

We are instantly connected to the world—we talk, socialize, get the news, play, pay bills, state our opinions, research, shop. So it should be no surprise that the world knows everything about us in return. The flow of information goes in both directions…

via Big Brother Is Watching: What Did You Expect? | Psychology Today.

Are we living in Nineteen Eighty-Four? (macleans.ca)
Poll: Many believe Big Brother watching (wwlp.com)
Congratulations! You’re being watched! (wikkorg.wordpress.com)
We’re headed for a surveillance society and that’s OK (successfulworkplace.com)
The Big Brother has Arrived (reneespindle.wordpress.com)
Big Brother already knows all about you (pantagraph.com)

Image by bobbigmac via Flickr

We preach it every week.

Attract the right kind of traffic by creating exceptional content.

Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.

Then use smart copywriting and conversion techniques to turn those raving fans into customers.

No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.

But sometimes I hear people say, “Geez, that sounds like a lot of work.”

Well, ok, I’m going to give it to you straight. It’s work.

But a lot of work compared to what? Digging latrines? Losing your mind in a cubicle farm? Spouting half-baked opinions on a reality TV show?

So let’s break it down … building a business our way versus building a business by other people’s methods.

via copyblogger.com

Want more? Follow the ‘via’ link…

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