Tag: Public relations

English: WordPress Logo English: WordPress Log...

The problem isn’t writer’s block…

…it’s actually writing the damn post.

You don’t need ideas, open Google Reader or join #Blogchat.  You’ll have enough ideas to write posts for the next year.

The problem is, when you actually WRITE the post, then it’s real.  Then you are dangerously close to publishing it.  Which means suddenly everyone will see it, and read it, and judge it.

And yet, you are often the harshest judge of your own work.  Too often, you assume that your post isn’t worthy of the reader, before they have a chance to dismiss it.  So it stays in your Draft folder, mocking you.

You can’t ‘sell’ until you ‘ship’.

Source: Stop Lying to Yourself, Your Problem Isn’t Figuring Out What to Write About… | MackCollier.com – Social Media Training and Consulting

Go to the source if you’d like to read the rest of Mack’s article. Or, maybe you should just start writing!

:-D

Related articles
Enhanced by Zemanta
0
Looking southeast from Bixby Park, Alamitos Be...
Image via Wikipedia
Dana VanDen Heuvel says…

Back in 2000, I picked up a book at Barnes & Noble in Long Beach, CA.  The Cluetrain Manifesto (affiliate link) was on the end cap display and having been involved in “Internet stuff” for a while for a few years, I was keen to explore what the book had to offer.  Little did I know (same for most of us I’d imagine) that Cluetrain would be even more relevant over a decade later than when it was first written.  Frankly, I can’t think of too many business books that can make that claim, so that in and of itself is really something. Over the past several years I’ve read and re-read Cluetrain a few times and have kept the 95 theses document close at hand. As we all look forward to what 2011 brings, it seems an appropriate time to get reacquainted with the full Cluetrain set of 95 theses albeit with a bit more depth. (one liners such as “markets are conversations” don’t have the same immediate resonance with everyone and thusly some explanation may be required.). So, in in the spirit of getting fully engaged in the Cluetrain mindset that I’m embarking on the project of bringing all 95 of these to life over the next 95 work days.

via marketingsavant.com

Dana VanDen Heuvel of MarketingSavant Group is engaged in a rather ambitious project over at his blog, but as I have said so many times before — when Dana talks, I take notes. Follow the ‘via’ link over to his site and track his ’95 days of Cluetrain’ — I know I will…

Related articles
0
Julian Assange at New Media Days 09 in Copenhagen.
Image via Wikipedia
Related articles
0

Stop Phoning It In

Image representing MailChimp as depicted in Cr...
Image via CrunchBase

If you’re responsible for your company’s newsletter [‘or blog or any other outward facing communication’ ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can I put into this newsletter?” Then ask yourself this question: “Would I share this with someone in my family or with my friends?” That’s one way to figure out how to fix newsletters.

If you’re looking for new buyers, don’t just lamely ask people. Figure out how to find them. Use social tools. Use old fashioned search tools. Create interesting content that would appeal to the kinds of people you need, and figure out ways to promote that. Look OFFLINE. It’s amazing how few people do that last one, by the way, if they’re getting deep into the online world.

If you’re responsible for improving coverage for your company as a public relations professional, put more time into building your relationships with your network before you have a new story. Connect with them about their own things. Ask them about their own passions. Get to know them outside of the article. Ask them how you can help them, or much better still, just figure out a way to be helpful and do it, gratis.

via chrisbrogan.com
Related articles
0

Start a Blog at WordPress.com.

Up ↑