![social-media-demographics9-560x420[1]](http://elevation.company/wp-content/uploads/2012/01/social-media-demographics9-560x4201.png "social-media-demographics9-560x420[1]")
Social Media Demographics: Who’s Using Which Sites? / Flowtown (@flowtown)
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Here’s another ‘5 Minute University’ session. This time on one of my favorite tools, Evernote…
Here’s a bonus riff that I just added!
Here’s an outline of the topics…
1 Why Evernote?
1.1 Google Notebook replacement
1.2 Addresses the ‘collection bucket’ issue
1.3 Key features
1.3.1 Capture anything
1.3.2 Access anywhere
1.3.3 Find things fast
2 e1evation ‘seal of approval’
2.1 Free or freemium
2.2.1 Browser
2.2.2 Standalone app
2.2.3 Smartphones and tablets
2.3 “Never use two tools where one will do”
2.4 ‘Swiss Army Knife‘ of collection
3 Inputs
3.1 Notes
3.2 Files
3.3 Images
3.4 Audio
3.5 Bookmarklet or Shareaholic
3.6 Email
4 Syncs flawlessly
4.1 All computers
4.2 Web
4.3 Smartphones, too!!!
5 Sharing
5.1 Facebook
5.2 Twitter
5.3 Other Evernote users
6 Want more?
6.1 Todd Lohenry
6.2 e1evation, llc
6.3 http://elevation.company [You are here!]
6.4 todd@e1evation.com
6.5 920-265-1614
Comment or ‘connect’ to discuss how this applies to you and your organization…
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Twitter has become increasingly important to me since the changes Google made to Google Reader on 11/1/11. Here’s how I’m currently using Twitter for maximum impact in my curation workflow…
Twitter has become increasingly important to me since the changes Google made to Google Reader on 11/1/11. Here’s how I’m currently using Twitter for maximum impact in my curation workflow…
http://storify.com/e1evation/tactics-for-thursday-the-4-ways-i-use-twitter
Trending topics for 1/11/2012
Cool stuff from the past 24 hours…
Cool stuff from the past 24 hours…
http://storify.com/e1evation/trending-topics-for-1-11-2012
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Is LinkedIn the ‘red headed stepchild’ in your social media arsenal? It is for me. Read on…
Not a day goes by when we don’t see Twitter and Facebook as being talked about as essential social networks for bloggers to be investing time into – but over the last few months I’ve been investing a little extra time into another social network – one that I wonder if some have forgotten about a little – LinkedIn.
I’ve long had a LinkedIn Account (I’d love to connect with you there) but I’ve not really known what to do with it for a long time – but lately I’m seeing more and more opportunities in the network. Let me quickly mention a few…
via problogger.net
You can follow the ‘via’ link if you want to know the 5 ways. Comment, connect or call if you’d like to talk about how this applies to your situation…
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I’ve been following industry oracle Guy Kawasaki for over 25 years and I agree with him almost all of the time. He was right about the Mac, he’s right about Posterous and he’s right about Alltop. He’s right about so many things. When he speaks, I take notes. This time, however, I take issue…
He posted a recent article on the topic of Facebook pages recently and this is one of the rare times I need to take issue…
“Q: I’m a small business entrepreneur, and I’ll be introducing a consumer product soon. Should I create a website for my company or a Facebook fan page?
A: I faced a similar question a few weeks ago for my book, Enchantment: The Art of Changing Hearts, Minds, and Actions. I had three options: create a site for the book, add a section for the book to my existing website, or create a Facebook fan page.
After five minutes of thoughtful deliberation, I decided to add a bare-bones section to my website (which I haven’t gotten around to do yet—which should tell you something) and create a Facebook fan page but not to create a website for the book. Here’s why I did not choose a website:” Source: Ask the Wise Guy: Facebook Fan Page or Website? : The World :: American Express OPEN Forum
Guy goes on to elucidate 4 reasons why he did not choose a website and 8 reasons why he chose a Facebook page along with 3 potential ‘gotchas’ — go to the source and read the entire article if you’d like…
Here’s where Guy and I part thinking. In business, the answer is rarely either/or. Frequently it’s both/and. Guy’s advice is great for someone launching a product or a book, but it’s not really great long term advice for an entrepreneur launching a company. As a short term strategy I recommend that entrepreneurs buy a domain, set up Google Apps and create a Facebook page. Google Apps will give them the ability to send corporate email from their domain and their domain name can be temporarily directed toward their Facebook page until they build a blogsite. This will give them a total ‘appearance package’ that will allow them to look professional immediately while they contemplate their website and further social media strategy and tactics…
On this issue I side with author Lisa Barone who recently posted…
“Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet. With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog or your own site when you can grow your Facebook presence instead? If Facebook’s opening up the doors so that people can take you with them, you don’t have to worry about anything else anymore, right?
Wrong!
It doesn’t matter how hot Facebook or any of the other social media sites are looking right now. You still need to be focused on using your blog to create your own authority and brand.” Source: 10 Reasons Not To Ignore Your Blog For Facebook
Reason #1 she cites? “You don’t own Facebook”…
The problem with Facebook from my perspective is that you’re not only a renter, you’re a free renter and you can expect all the rights and privileges thereof. In other words, you have no rights on Facebook — not even privacy. You use it at your own risk. Facebook can — and has — made major changes to their technology without notice or recourse. Using a Facebook page is a great place for an entrepreneur to start but not to stay. I agree with Chris Brogan, Darren Rowse and other internet visionaries who propose an internet ‘homebase and outpost‘ strategy that puts a blog at the center of your online presence. The key is that you have to own that presence and be ‘master of your domain’ name and internet brand…
In the future, these homebases may become less important as more people understand the wisdom of David Sauter and his team at Envano. Their ‘autobahn’ model describes a future where a website becomes less important as a company embraces appropriate social media tools to build their internet presence, but the lack of an ‘easy button’ or unified social media dashboard makes this more of a future vision than a present reality…
Guy, I love you, your thought leadership and your content, but just this once I think your Q&A might have done the reader a disservice. Readers? Questions? Feedback? Please comment, call or use the contact form to connect so we can talk about how this applies to your business…
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- Image via Wikipedia
Do you tweet? Or twitter? Victoria Harres does…
“The other day I sat down to write something about Twitter. I struggled with my thoughts, threw some words down, and came up with a question: “Why are you twittering?” I knew the answer people would give. I know Twitter, and I know the type of people who tweet. I know why my husband is on his iPhone flipping through tweets at 1:30 a.m. He insists on reading every tweet from every person he follows. Personally, I’m guilty of recently tweeting after midnight with a couple of people who tweet for major newspapers. So I know my husband and I are not the only ones afflicted with this social addiction.” Source: Why People Twitter – in one word.
So? Do you? Spill the beans in the comments…
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– Thank God. I’m getting tired of the old Twitter / new Twitter messages in Twitter. Just pull the plug already!!!
- Image via CrunchBase
Sweta of GlobalThoughtz has an interesting blog post on the topic of corporate blogs…
“How do you follow your favorite company? How do you come to know about their latest launch or what’s cooking in their labs? My answer to this would be their ‘Corporate Blogs’. Not only does it give me a constant update about the company I like but also makes me feel connected to them. It gives me the feeling that they are listening to me.
Today as a consumer, I have several products to choose from for each of my need and certainly my choice is driven by my affinity to a particular brand. Just like Internet presence had become crucial a few years back, corporate blogs are absolute necessity now. After all we live in the world of Social Media.
Its not just web companies that need to engage their consumers with their blogs. Few of the most loved companies in the world also house must read blogs. One of the best example of corporate blog is Official Google Blog, not only does it provide an insight into the company but also provides useful information to its readers. Corporate blogs such as McDonald’s Corporate Social Responsibility by McDonald’s, Check Out by Walmart and Fast Lane by GM have made these most loved companies even closer to their consumers. The Social networking sites Facebook and Twitter constantly update their users with their blogs The Facebook Blog and Twitter Blog.” Source: Why a company must have a blog.
Here’s the real payback, however, and the real reason why these corporations do it: HubSpot says that companies that blog get 55% more visitors, have 97% more inbound links, and 434% more indexed pages [which are valuable from a search perspective]. Better yet, customers who are engaged by a corporate blog and social media spend 30% more than their disconnected counterparts, according to MarketingSavant Dana VanDen Heuvel…
I guess you don’t really HAVE to have a blog, but at a time when many companies are fighting for their economic survival, I think it’s good to know there’s a good, fast and cheap tool that delivers these kinds of results. Question? Feedback? Leave a comment or use the contact page…
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– I’ve already got my dad covered, but just in case…
…I did a post on ‘top 10 tactics and tools for tightening your tribe‘ with social media. ‘Tightening your tribe’? What the heck does that mean. Well, in order to understand the reference you’d have to drill down on Seth Godin‘s book ‘Tribes‘ which I have been reading over and over again this summer. Here’s what the summary in Google Books says about it:
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are “sheepwalking” their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don’t want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.
Seth says that in order to start your movement, all you need is the message and the tools to share it. When he discusses social media, he refers to it as a tool for ‘tightening your tribe’, hence the title of my series. Godin does not, however elucidate on tactics and tools much beyond mentioning Facebook, Twitter, and Basecamp…
Being the social media tactician that I am, I decided to mindmap those tools and for the next 10 weeks starting on Monday, there’ll be an original post to the series. Stay tuned! I’ll work hard to make it worth your while!
Last week, I finally got control over my Facebook place and immediately I went to merge it with my page. No joy! I brought the issue to the attention of Facebook and this was there response: “We are aware of the problem that you described and apologize for the inconvenience. Unfortunately, we do not have a specific date for when this issue will be resolved but hope to fix it as soon as possible. We appreciate your patience.”
- Image via CrunchBase
…is a hot topic in every social media seminar I do. John Jantsch has some excellent guidance in this article…
“Facebook continues to grow in popularity with small business to the point where it’s no longer a matter of if you should be utilizing this platform as how. It’s really no surprise to me that Facebook is generally deemed more useful for the small business than other social media tools, such as twitter. The Facebook platform and applications are such that a business could feasibly build their entire web presence there – particularly now that Fan pages can be viewed publicly by non Facebook users.
So, the question I want to dive into today is this: What’s the best way to approach Facebook for your business?” Source: 3 Ways for Businesses to Take Full Advanage of Facebook | Small Business Marketing Blog from Duct Tape Marketing
You’ll want to go to the source to get the answer. Questions? Feedback? Leave a comment or use the contact page…
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– Agree? Disagree?
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You can follow the ‘via’ link above if you want more great ideas from John Jantsch on the topic of Facebook pages. Comment or ‘connect’ so we can talk about how this applies to your organization…
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Please forgive me, but it’s not my title! The content is that good…
You can read the transcript if you click ‘continue reading’… Continue reading “What the hell is social media?”
Bright, shiny objects! 
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