Tag: Online and offline

The way we get our news is changing

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Image via CrunchBase

Interesting data from a great source that should have you thinking…

“In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day.

The internet is at the center of the story of how people’s relationship to news is changing. Six in ten Americans (59%) get news from a combination of online and offline sources on a typical day, and the internet is now the third most popular news platform, behind local television news and national television news.

The process Americans use to get news is based on foraging and opportunism. They seem to access news when the spirit moves them or they have a chance to check up on headlines. At the same time, gathering the news is not entirely an open-ended exploration for consumers, even online where there are limitless possibilities for exploring news. While online, most people say they use between two and five online news sources and 65% say they do not have a single favorite website for news. Some 21% say they routinely rely on just one site for their news and information. ” Source: Overview | Pew Internet & American Life Project

Me? I use over 600 online sources aggregated in one great tool; Google Reader! Occasionally, I listen to WTAQ, but that’s not for the news — it’s to catch my good friend Jerry Bader! I rarely if ever watch television or read a dead tree newspaper for the news — I get it ALL online. I’ve covered my methodology in great detail here and here. Comment, call or contact me if you’d like to take your news aggregation needs to an unprecedented level…

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Stop Phoning It In

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Image via CrunchBase

If you’re responsible for your company’s newsletter [‘or blog or any other outward facing communication’ ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can I put into this newsletter?” Then ask yourself this question: “Would I share this with someone in my family or with my friends?” That’s one way to figure out how to fix newsletters.

If you’re looking for new buyers, don’t just lamely ask people. Figure out how to find them. Use social tools. Use old fashioned search tools. Create interesting content that would appeal to the kinds of people you need, and figure out ways to promote that. Look OFFLINE. It’s amazing how few people do that last one, by the way, if they’re getting deep into the online world.

If you’re responsible for improving coverage for your company as a public relations professional, put more time into building your relationships with your network before you have a new story. Connect with them about their own things. Ask them about their own passions. Get to know them outside of the article. Ask them how you can help them, or much better still, just figure out a way to be helpful and do it, gratis.

via chrisbrogan.com
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Afraid of making mistakes online?

Get over it!

“Risk aversion is the number one reason that people and organizations fail to tap the full power of social media. People often tell me that they can’t afford to make a mistake online, because any error will be just one Google search away for anyone to see, forever.

Unless you’re prepared to risk the occasional mistake, however, you’ll never do anything interesting enough to earn real attention or foster real conversation. Even more crucially, you’ll never develop the social media fluency that comes from making, and then learning from, your own mistakes.

Of course, it’s hard to embrace the upside of online mistakes in a culture that avoids admitting failure, on- or offline. So let me do my part to chip away at the fear of failure by sharing four of my own cringeworthy social media moments. Here they are.” Learning from My Online Mistakes – The Conversation – Harvard Business Review

If you’d like to read more about Alexandra Samuel’s online boo boo’s go to the source — if you’d like to make some of your own, contact me! I can help you get over it… ;-)

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