Tag: On the Web

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“We all know that there is growing agreement that podcasts are a great way to share your thought-leading content.

According to a study released by KnowledgeStorm and Universal McCann on the emerging role of new media, over 41 percent of survey respondents claimed they had listened to podcasts on more than one occasion, and 13 percent stated that they frequently download or listen to them; and 65 percent of podcast listeners said they listen to podcasts for both personal and business interests (source: Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions, July 2006).

There is increasing demand for podcasts as part of the marketing arsenal to engage audiences and advance conversations with prospective customers. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. Podcasts are fun and easy to do and there are plenty of free or cheap ways to get started. Click here to read the original article or give me a call at (920) 486-4798 if you’d like to know more…

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Sweta of GlobalThoughtz has an interesting blog post on the topic of corporate blogs…

“How do you follow your favorite company? How do you come to know about their latest launch or what’s cooking in their labs? My answer to this would be their ‘Corporate Blogs’. Not only does it give me a constant update about the company I like but also makes me feel connected to them. It gives me the feeling that they are listening to me. 

Today as a consumer, I have several products to choose from for each of my need and certainly my choice is driven by my affinity to a particular brand. Just like Internet presence had become crucial a few years back, corporate blogs are absolute necessity now. After all we live in the world of Social Media.

Its not just web companies that need to engage their consumers with their blogs. Few of the most loved companies in the world also house must read blogs. One of the best example of corporate blog is Official Google Blog, not only does it provide an insight into the company but also provides useful information to its readers. Corporate blogs such as McDonald’s Corporate Social Responsibility by McDonald’s, Check Out by Walmart and Fast Lane by GM have made these most loved companies even closer to their consumers. The Social networking sites Facebook and Twitter constantly update their users with their blogs The Facebook Blog and Twitter Blog.” Source: Why a company must have a blog.

Here’s the real payback, however, and the real reason why these corporations do it: HubSpot says that companies that blog get 55% more visitors, have 97% more inbound links, and 434% more indexed pages [which are valuable from a search perspective]. Better yet, customers who are engaged by a corporate blog and social media spend 30% more than their disconnected counterparts, according to MarketingSavant Dana VanDen Heuvel…

I guess you don’t really HAVE to have a blog, but at a time when many companies are fighting for their economic survival, I think it’s good to know there’s a good, fast and cheap tool that delivers these kinds of results. Question? Feedback? Leave a comment or use the contact page…

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…is a hot topic in every social media seminar I do. John Jantsch has some excellent guidance in this article…

“Facebook continues to grow in popularity with small business to the point where it’s no longer a matter of if you should be utilizing this platform as how. It’s really no surprise to me that Facebook is generally deemed more useful for the small business than other social media tools, such as twitter. The Facebook platform and applications are such that a business could feasibly build their entire web presence there – particularly now that Fan pages can be viewed publicly by non Facebook users.

So, the question I want to dive into today is this: What’s the best way to approach Facebook for your business?” Source: 3 Ways for Businesses to Take Full Advanage of Facebook | Small Business Marketing Blog from Duct Tape Marketing

You’ll want to go to the source to get the answer. Questions? Feedback? Leave a comment or use the contact page…

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I’m a huge fan of Lee LeFever and the team at CommonCraft — no one does short, simple, insightful technology explanations better than they do and this quick tour de force on Twitter is no exception. I encourage you to watch this as well as all the great videos the have over at their YouTube channel…

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…according to John Jantsch…

One of the most common questions I receive is “how do I get started blogging?” Some might find it a bit odd that I suggest a three step approach and the first two steps don’t have much to do with directly working on your own blog. No, I think you get started blogging by working on your blogging mindset and blogging presence. So, here’s my 3-step blogging start-up plan.”

Click here to read more…

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It’s called wp-cumulus [it’s in the sidebar and it looks like a spinning globe of metadata!] and you can install it on your WordPress blog, too! Have a great weekend…

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Here are a few ideas to help you along…

“Starting a new blog can feel like an overwhelming task. Not only does it involve either developing your own template (or finding a free one), creating interesting content that people will want to read, and making the blog SEO optimized, but once you’re finished developing that amazing new blog, you need to somehow get people to start visiting.

With millions upon millions of websites on the Internet, and with potentially hundreds of thousands focused on the same subject or niche that you are – developing an audience can feel even more overwhelming than trying to start a blog from scratch in the first place.” How To Start A Blog That Gets Instant Traffic

Go to the source and read the entire article — it’s worth it…

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Stay on top of your industry, that is. If you’re a business professional in any category and you’re not using Google Reader or some lesser tool to monitor newsfeeds, I’m very concerned about your future. Whoa. What did you say, Todd? I said, I’m very concerned about your future!

You see, unless you’re working on a production line somewhere making widgets for an hourly wage [not that there’s anything wrong with that — I’ve done it myself] your growth and advancement in business and in life [see this if you don’t believe me] depends on your ongoing professional development and that depends in large part upon your ability to aggregate, manage, and leverage relevant information…

Continue reading “How DO You Do It?” →

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Personal Digital Coaching

English: American entrepreneur, author and pub... …could be just the help you’re looking for! Over 18 months ago, Seth Godin wrote this on his blog:

“Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money. “Oh, I didn’t know I could do that.” “You mean I don’t have to manually type my address book in by hand?” “There are graphs in Excel?” “Gmail is free?” Here’s what I haven’t found: people who charge $100 an hour to hear what you do and how you do it and then show you how to do it better. People who organize data and put it in the right place. People who overhaul the way small groups use technology so they can use it dramatically better. People who use copilot to take over a PC and actually rearrange it so that it works better.More examples: Teach people to back up. Show them how to check their email on the road. Help them understand how to use online networking when it’s appropriate (and warn them when it’s not). Show a restaurant how to use OpenTable to keep the place full, or to use a blog (with an RSS feed) to easily communicate with loyal customers. Teach a company to keep tabs on itself with Technorati.” Source: Seth’s Blog: A shortage of digital coaches

If you do a Google Search on the topic, note who is at the top of the list — your humble digital coach Todd Lohenry @ e1evation, llc! Once I securely log on to your computer [after you grant permission] using the technology described, I can help you with just about anything! See a quick demo here… https://www.youtube.com/watch?v=fJlASMkot34 Oh, and btw? I only charge $50 per hour… [btw, note the date on the post! The cost is now $99 per hour!]

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Strategy vs. tactics in social media…

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Seth Godin on strategy vs. tactics…

New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don’t need as much approval and support to launch them.

As a result, marketers are like kids at Rita‘s candy shoppe, gazing at all the pretty opportunities.

Most of us are afraid of strategy, because we don’t feel confident outlining one unless we’re sure it’s going to work. And the ‘work’ part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, “I’m going to post this.” If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.)

“Building a permission asset so we can grow our influence with our best customers over time” is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. Source: Seth’s Blog: When tactics drown out strategy

Go to the source to read more…

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Blogging for thought leadership…

Blogging For Thought Leadership

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bloggingforthoughtleadership-090725093252-phpapp01&stripped_title=blogging-for-thought-leadership

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There is no ‘easy button’…

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…for social media, but there are some good, fast, and cheap tools that are simple to use and support the social media lifestyle. Unfortunately, most companies are taking a different approach. My good friend Dana VanDen Heuvel scratches his head here…

“I was in a meeting recently where I witnessed a demonstration of a very well developed internal social network for a fairly sizable, though not very well known company. This particular tool was (almost) completely custom coded by the developer and web design shop for their client. While I sat through the meeting, I wondered “why did they build this from the ground up? isn’t there an off the shelf package to do this?” Which, being one of outsiders, I asked “so, why did you build this from the ground up? isn’t there an off the shelf package to do this and didn’t the client ask for an evaluation of best-of-breed software before giving you the go ahead to do this?”” They chose us because we have passion…

Here’s what I have found. You don’t have to have a spectacular website to dominate as a thought leader, but having a good blog with good content and social media connections helps! Most important? It’s not expensive dollar-wise, but it does take a certain mindset. My formula for using a blog for thought leadership? Good system and process based on a couple of free tools! Questions? Feedback? Leave a comment or use the contact page to reach me…

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Facebook for Fun and Profit…

Over the past 10 days I’ve had the opportunity to speak twice on the topic of ‘Facebook for Fun and Profit’ to LinkedIn groups Link Greater Green Bay and Link Appleton [thanks again, Mark and Stacie]. Here’s a post I wish I had in my aresenal before I did the preso — it includes some great tactical and practical advice I would have liked to include…

“Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.” Source: 32 Ways to Use Facebook for Business

Click the link to go to the source. For those of you from the group who requested it [Rich? ;-)], here’s a copy of my preso with a hat tip to Dana VanDen Heuvel of MarketingSavant.com and David Sauter of Envano who contributed thoughts and slides…

Happy Facebooking!

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Blogging for small business owners…

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I had a conversation last night with a friend and business owner who is struggling to get his mind around blogging and social media. I couldn’t help but think of him when I saw this…

“It’s quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can’t afford to miss out on the newest business innovations.

That’s why we asked 50 of the top small business bloggers to share their best tips for small business owners. Their response was incredible. While some shared nuggets of wisdom, others gave us actionable tips you can use right away. Here’s your crib sheet to the best business advice the blogosphere has to offer.” 101 Tips From Top 50 Small Business Bloggers | Wise Bread

Personally? I believe that a blog connected to social media is the single most important weapon a business owner or thought leader can have! Everyone has a point of view — that point of view needs to be PUBLIC to have an impact…

Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. Source: HubSpot

The truth is, you don’t have time NOT to blog…

The question is, how to get started. For example, there are over 300 tools for managing your Twitter account. Which one[s] is/are right for you? That’s where having a guide to social media land can help. You can reach me via the contact page — I’ll be happy to talk you through it…

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