Caution; shifting paradigms…

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The new me…

Some of you in other parts of the country [or the world for that matter], who have school-aged children, may be shocked to know that this is the first day of school in Algoma, Wisconsin. To be honest, I don’t know if the first day of school is more difficult on parents or children. For me, the start of school means an end to my flexible summer routine and I must now live on a ‘school schedule’ for the foreseeable future so for me, I think it’s harder on me than the kids…

This is a period of shifting paradigms in my life; I am taking on new responsibilities and deciding which old ones that should hold onto. For example, next week I will teach my first class as an adjunct professor at Northeast Wisconsin Technical College. It will be the first time since graduate school that I have taught a class of predominantly college-aged students and I’m willing to bet that some things have changed about teaching at that level in a generation. Even though I have taught on and off over the past 30 years and have been teaching at NWTC at the continuing education level I am looking forward to entering this new phase of my career. I think the dirty little secret about teaching is that if done correctly, the teacher is the one who learns the most. I look forward to teaching at this level; may I mindful. May I be at peace. May I be the best version of my Self so that I can give my students the things they need to draw from my class…

I came across a quote a few weeks ago reading Eckhart Tolle‘s book “The Power of Now”. He says:

“Instead of quoting the Buddha, be the Buddha, be “the awakened one,” which is what the word Buddha means.” 1

This quote will not let me alone! I think about it often throughout the day. Why do I settle for quoting other people’s thoughts on the Internet when I really should be sharing my own? Over the weekend I had a lovely exchange with a lovely blogger named Melanie about how she needed to write her own book and yet for the past two years, I have been threatening to write a book of my own. Why is it that I encourage other people to do what I do not have the courage or discipline to do myself? Is it the imposter syndrome? Perhaps, but most likely it is a failure to discipline myself to do the work that real writing requires…

The great philosopher Wally of the Dilbert cartoon strip shares this perspective:

I’m going to start by not being a ‘social media Wally’, transporting huge quantities of quotes from my RSS reader to my blog and social media. Instead, I need to document the things I am thinking and use the tools I have to get a share of voice, which may get me a share of mind and may result in a share of market. Henceforth, I’ll be focusing on what thought leader Nilofer Merchant calls my ‘onlyness‘ and work on documenting the insights the Uni-verse has shared with me before the Uni-verse decides to share them with someone more worthy.

I almost forgot to share this; I have a friend named Tim who sends me witty things via email. In the past, many of them ended up posted to my blog and I thank him for making the contribution. Last week I told him ‘you need a blog’. His response? “Blogs are for something you write not regurgitated other people materials.” Out of the mouths of babes! The Uni-verse can stop now with the not so subtle hints. I GET IT ALREADY!!!

I’m asking you to hold me accountable as I attempt to ‘be the Buddha’. I won’t be curating as much content as I have in the past that everything I share online will end up here and I encourage you to subscribe to my updates if you would like. In the meantime however I’ll be focusing on finishing my book “Zen and the Art of Thought Leadership” which is due by the end of September…

1 Tolle, Eckhart (2010-10-06). The Power of Now: A Guide to Spiritual Enlightenment (Kindle Locations 695-696). New World Library. Kindle Edition.

The end of Google Reader [and what it means to me]…

This is the final installment in my series [rant?] about the death of Google Reader…

Teaching social media in my classes at Northeast Wisconsin Technical College and coaching my clients, I frequently quote the words of the great philosophers .38 Special who said:

Google Reader is gone. No farewell message. No thank you for the support. In fact, I can see my feeds in Google Reader, I just can’t interact with them.

A pretty clear indication that Google really doesn’t give a Tinker’s Damn for customers – only their data and the dollars they can glean from it. This whole experience has had a profound impact on me from the first moment months ago when I first learned that Google was killing Google Reader for no good reason [and believe me, I’ve read them all over the past few months].

This stupid move, along with other ones like Windows 8 by Microsoft leave me wondering where I can place my trust. Oddly enough, I find myself rethinking open source products like Ubuntu, Firefox and Thunderbird. Who knows where that will lead?!

In the meantime, thank you Google Reader. Thanks to you, I consumed over a half a million articles in the past 6.5 years of use and I am what I am today because of what I learned from you. And, thank you feedly for stepping into the breach! I have loved you for over 4 years and used you alongside Google Reader. I’m glad you won the reader race!

Google Talk

Google. Sigh…

By now, most people have heard that the Google motto is ‘don’t be evil‘. Current trends in social media indicate that many are wondering whether or not Google has forgotten that mantra and took a left turn somewhere in 2011. Even I, the Google fan boy that I am, must admit that some of Google’s recent changes — like the ones made to Google Reader on November 1, 2011 — have left a sour taste in my mouth…

Still, as a social media instructor at Northeast Wisconsin Technical College, I fought hard to have a Google class added to the social media curriculum. Why? The value of Google’s ‘free’ tools is so great that I think it’s foolish NOT to use them despite the hidden cost. All of life is about trade-offs and compromises. Although I may have sold my soul to Google long ago, my students still have a choice…

I firmly believe that Google has two of the three most powerful tools for the collection phase of content management; Gmail and Google Reader. I firmly believe I would not be who I am doing what I am doing without those two tools. Gmail allows me to effectively handle my ‘just in time’ content while Google Reader helps me handle my ‘just in case’ content. They go together like peanut butter and chocolate to help me manage the content I need to be a thought leader in my space…

Per usual, here’s a collection of the best Google articles I’ve found this past week. Enjoy!!!

http://storify.com/e1evation/this-week-in-google-at-e1evation

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Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

LinkedIn has been the ‘red headed step child’ i.e., the neglected tool in my content management and social media strategy for awhile. Thank goodness my class at Northeast Wisconsin Technical College forces me to get current at least three times per year! Where would I be without those students?

If you’ve been neglecting LinkedIn this social media news should make you think twice about leaving LinkedIn out of your social media strategy:

[blackbirdpie url=”https://twitter.com/#!/e1evation/status/164712758456221696″%5D

It will definitely have an impact on what I do and teach! It’s late and I’m kinda tired so I’m gonna stop here, but I’ll leave you with my LinkedIn roundup for the past week. Have a great weekend…

[<a href=” <p>2/3/2012</p> <p>

2/3/2012

2/3/2012

2/3/2012

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2/3/2012

http://storify.com/e1evation/trending-topics-for-linkedin” target=”_blank”>View the story “Trending topics for LinkedIn” on Storify</a>]

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Image representing Google Reader as depicted i...
Image via CrunchBase

Google, Gmail, Google Reader, and now Google+ are all a vital part of a content management and marketing for thought leadership system. I use Gmail and Google Reader for content management and Google+ for content marketing. Gmail, and it’s business version Google Apps for Business, are critical for managing what I call ‘just in time’ information — information that affects relationships and revenue. Google Reader is what I use to handle ‘just in case’ information like news and industry trends. Applying this approach to your content management will go a long way toward lightening the load in your inbox, but Gmail features like Priority Inbox, keyboard shortcuts, etc. give Gmail a clear advantage over other email systems, too. Google Reader allows users to create a virtual newspaper that delivers up to the minute reports on the things that are important to your world. Together these Google products are like the peanut butter and chocolate combination of content management. The cherry on top of the sundae is that these Google tools, like so many others, are available as excellent android apps as well!

The best thing about these products is that they are free, or have the appearance of free. Even with news like this report from Mashable, I still think these tools are a good value…

http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1

Google+ is still an unknown variable in my content marketing world. I’m not happy with the way that Google is ‘forcing’ me to use it whether I want to or not, but I am gradually starting to use it as part of my content marketing plan. Sometimes I’m grateful that my social media certification course at Northeast Wisconsin Technical College forces me to be familiar with all these tools! btw, Google Reader is what I consider to be a ‘secret weapon’ for my work. I’ve done several posts on it — here’s a link to a series I did on getting content into and out of Google Reader that you might enjoy…

In the meantime, here’s a collection of the best content I’ve read on Gmail, Google Reader and Google+ in the past week:

[View the story “Trending topics in Google for this week” on Storify]

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Yesterday I spoke at an in-service day for teachers at Northeast Wisconsin Technical College on the topic of social media for academic thought leaders. Here’s my preso…

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One of my ‘students’ in the NWTC social media certification course is Ernie Stevens III. Take a moment to watch this video he put together on an upcoming film he’s producing. What an amazing talent — looks like the student is a master… :-D

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