How to harvest content in the age of ‘trusted relationships’…

Michael Moon – author of the book Firebrands – hypothesized prophetically and correctly 15 years ago when he stated that we had moved beyond the information age to the age of trusted relationships. I always found this curious because we had just entered the era of the personal internet – surely THIS was the information age! What was Moon thinking?

Just a few years later, however, Eric Schmidt of Google stated:

Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to Schmidt. That’s something like five exabytes of data, he says.

Let me repeat that: we create as much information in two days now as we did from the dawn of man through 2003.

“The real issue is user-generated content,” Schmidt said. He noted that pictures, instant messages, and tweets all add to this.

So apparently Moon really nailed it when he said that we would need to rely on trust networks in order to manage all the information we need to do our jobs; networks of trusted sites, searches and sources that would wade through all these exabytes with surgical precision and deliver the goods we need to do nourish our expertise.

Recently, author Nilofer Merchant added a new aspect to the ‘trust network’ discussion in her book 11 Rules for Creating Value in the Social Era [affiliate link] when she pointed out that another aspect of work in the #socialera – work is now freed from jobs:

“This means that human resources change when most of the people who create value are neither hired nor paid by you. And competition has changed so that any company can achieve the benefits of scale through a network of resources”.

Merchant, Nilofer (2012-09-12). 11 Rules for Creating Value in the Social Era (Kindle Locations 665-676). Perseus Books Group. Kindle Edition.

As Schmidt says the real issue is user-generated content. People all over the internet are posting, pinning and tweeting up a storm! We can leverage all this activity for our own thought leadership if we simply track the sites, searches and sources that publish in our brand space and then leverage that content to provide social proof of our own thought leadership…

I’ll try to explain it better here:
http://youtu.be/v-JuBUg1nmU

http://youtu.be/q_02PmfLvhQ

Here’s a growing list of tools that help me track the sites, searches and sources I need to nourish my thinking:

[listly id=”6P9″ layout=”full”]

 

This list will have a permanent home on the site here. Questions? Feedback? Specifically, do you have a cool tool that I missed?

Neil Armstrong’s 7 Most Inspirational Quotes

 

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Get more here: Neil Armstrong’s 7 Most Inspirational Quotes.

 

To Howl For

“There are nights when the wolves are silent and only the moon howls.” ~ George Carlin

We recently had a Perigee “Super Moon.”  Unfortunately, our local weather conditions didn’t cooperate and I never got a clear shot of the moon when it was full. Still I had the itch to snap a shot of the moon, so on an early, clear morning I was able to capture this one. via To Howl For.

The Dark Side

The Moon is the most common major object viewe...
Image via Wikipedia

Have you ever gone outside at night and looked closely at the new moon? Or looked through a telescope at the moon when it was crescent shaped? Although what we see is a bright slice, we know there’s more. Even when the moon is full and lights the night sky, there s a dark side to the moon.

There’s a dark side to us too. We all experience jealousy, envy bitterness, resentment. How about neediness? Ugh. Who wants to shine a light on that?

What about all those fears? Fear of failure, fear of Success, fear of intimacy, fear of going broke, fear of staying broke, fear of abandonment, fear that we’re essentially unlovable, fear of the unknown, fear of growing old, fear of being alone, fear of being with someone, fear of losing control.

Then there are other parts of us that we would prefer to keep darkened and out of sight, parts such as greed, dishonesty, intolerance, disgust, hatred. Although some people have no problem showing anger, others of us prefer to keep that out of sight too. And what about our manipulative part? Who wants anyone to see that?

Some of us may even consider the dark side of ourselves forbidden. We may refuse to acknowledge it exists because we believe it’s wrong. Not acknowledging our dark side doesn’t wish it out of existence, any more than not seeing the dark side of the moon makes it disappear.
Most sane people agree that they don’t want to be controlled by their dark side. We don’t want parts of ours elves- jealousy, neediness, greed to control our behaviors. But when we don’t acknowledge these emotions and traits, they can gain control. The more we try to repress something, the more it fights for its life.

Stand back. Don’t be afraid. Shine a light on that dark part. At least look at it briefly. Acknowledge it’s there. Take some of the pressure off. Let yourself be well rounded, instead of one dimensional.

Take it a step further. Share those darker parts with others, so they can shine a light on those parts of themselves. Experience how much easier it is not to act needy, not to speak bitterly, and not to look disgusted when you acknowledge those feelings.

Value: We don ‘t just have a light side, a bright side. Nobody is always loving, always kind, always generous, always thoughtful. We should honestly acknowledge our character defects as well.

Source: December 13: The Dark Side | Language of Letting Go

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