Focusing Away From Distractions

Your newsfeed on Facebook. That email you forgot to write. The text message from your ex. The model’s body on the cover of a magazine that you wish you had. The mountain of work stuff that won’t let you visit your parents this weekend. The shiny object over there! All of the aforementioned have something in common and they all serve the same purpose. They’re all distractions and you allow them to keep your focus away from what’s happening right in front of your eyes.

Everyday we allow excuses, complaints and stories to close the portal to the depth of intimacy in our lives. Intimacy, or lack thereof, can show up in every kind of relationship. Why do we use our decoys to keep it out of our space? Because we’re so terrified of being let down, abandoned, forgotten, overseen, discouraged or denied? Yes, we block intimacy on purpose and we’ve conditioned ourselves to do so for as long as we can remember.  If you think you’re being strategic about selecting the kind of intimacy that you let in, get ready for a wake up call. If your wall is up, nothing can get through. The walls we build aren’t made out of Swiss cheese.

The other night I was out to dinner with four of my closest girlfriends. I noticed some things that night that inspired my blog today:

We all had our cell phones on the table instead of in our purses. In the middle of our catching up, one of my friends got a text message. The screen of her smartphone lit up like a beacon in the distance. It caught all of our eyes in the lowly lit setting of the swanky restaurant. She grabbed her phone and became invested in her own little world for a couple minutes while the rest of us continued to chat. The pulling away of her energy from the intimacy of the present moment began a domino effect. Another one of my friends began scrolling through her text conversations… just because.

Another friend started talking about something that her ex boyfriend wrote on his Facebook wall and she couldn’t wait another moment to show it to us. While she waited for her Facebook app on her iPhone to update, my other friend said, “Shoot! I forgot to email my investor!” So she jumped on her phone to send him a quick email. My iPhone sat innocently on the table next to my empty bread plate, but I pushed the button to see if I had missed a text while everyone became invested in their handheld lifelines.

Yep, I missed one from a handsome young man I had lunch with the day before. I began to write back and then looked up at my dinner dates. We were ALL on our phones. “We’re RIDICULOUS! Look at us right now!” I said. We all laughed about it in the moment, but later that night I wondered why that has become even somewhat normal.

We all used shiny objects to take our attention away from being fully connected with each other. To truly be connected and invested with someone can feel risky and uncomfortable. What’s the longest you’ve looked into someone’s eyes? Staring contests end when someone smiles, laughs, looks away or blinks. If this were an easy thing to do, we wouldn’t call it a contest. Looking into the windows of another being’s soul can stir up a lot of stuff on both sides of that looking glass. Since we’re all reflections of each other, connecting with someone on that level also makes us look inside of us. Not only do we block intimacy from others, we also avoid getting truly intimate with ourselves. What you see in the people before you is exactly how you’re showing up to them.

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Today in the news, mobile social media usage is soaring…

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.

comScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010. Source: Mobile Social Networking Usage Soars [STATS]

But who’s using it? Not who you think…

Despite a previous Ofcom report showing that for (UK) 16-24 year olds the mobile phone was the second most essential piece of media behind the TV and ahead of the PC, metrics firm Nielsen says that it’s really people aged 25+, and in particular 35+, who are most likely to be going online via their mobiles. Source: Think mobile social networking is all about teens? Think again

Now that you know it’s not all about teens, let’s take a look at social media by gender…

Men are more positively inclined towards social media activities and use social networking sites more than women, according to what Liberty Mutual called a “comprehensive national survey” of online behavior it released yesterday. This is somewhat surprising, since it’s the exact opposite of what other surveys have found, including a recent one from Royal Pingdom that looked at user profile data from some of the major social networks. Source: Who Uses Social Media More, Men or Women? – GigaOM

Questions? Feedback? Comment, call or contact me…

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All the topics that interest US in the past 24 hours…

 

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Reaching out to mobile travelers is good business, especially where I live on the Door Peninsula of Wisconsin. Every year, thousands of wired [that means “internet connected” for you folks from the U.P., eh?] travelers drive through our area on their way to Door County. The smart restaurateur should be looking at ways to figure out how to get their fair share of that mobile business! Here’s a interesting article that I found on the topic…

“For my project, I had a chance to develop top-level social media strategies and participate in the day-to-day management of social media presences. There is no better way to to hone your social media skills than to roll up your sleeves and “just do it” as this process gives you a way to see firsthand what works and what doesn’t work so well.

Based on my experiences, I have come up with a list of “7 Must-Do’s” for the restaurant industry. Some of these tips are no-brainers and can be implemented immediately. Some of the other tips are bigger projects and tasks that will need to be updated and monitored on an ongoing basis. Each of these tips will contribute to what should be the social media goals of any business: expand corporate mindshare, augment and expand existing marketing channels and increase the number of customer interactions.” Source: 7 Social Media Must-Do’s for the Restaurant Industry « Social Media Musings by Tom Humbarger

You’ll have to click through to the source to get the author’s thoughts, but here are the tools he recommends…

  • socialmention
  • Google Local Business Center
  • Yelp for Business Owners
  • Facebook
  • Twitter
  • Wikipedia
  • Blogging

It’s all great stuff and I recommend the tools he suggest for any small business looking to connect with wired travelers. Unfortunately, however, he forgot to mention Foursquare which is rapidly emerging and Snacksquare which is a location based coupon provider that sms’s coupons to people looking for places to eat in your area. Here’s the skinny:

“Users can get a glimpse of deals on a map, filter by category, check in at venues and have specific deals sent to their mobile phones. From a consumer perspective, Snacksquare offers a nifty way to explore deals before heading out.

The site also caters to hungry business owners anxious to get into the location-based promotion game. Essentially, merchants can use Snacksquare to add their venues to Foursquare (Foursquare) and to compile an SMS contact list of past and present customers for push marketing purposes.

Merchants can send friend requests to customers via Snacksquare and the customers that accept these requests can opt in to SMS messages from the merchant in question. Merchants can then use this SMS list to blast out automated location-based alerts to customers within a specified radius of the venue based on their most recent checkin. The service does come with associated costs, but businesses that sign up for the upcoming Foursquare Day can get free beta access.” Source: Snacksquare Connects Foursquare Merchants to Customers

Cool, huh? At the time, though, only ONE restaurant in northeast Wisconsin is using Snacksquare — The Pub on Main Street in Green Bay. What about your restaurant? Offering deals to wired travelers is what’s next and I can help you figure it all out…

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“Twitter is a social networking and micro-blogging service that can be accessed through your account on their website, on your desktop, by instant messaging and mobile phones. Hundreds of thousands of people and companies, including several presidential candidates, reportedly, are users, although the firm won’t release that information.

What is known about Twitter is that its traffic is increasing rapidly, although it’s still considered a niche site. According to data from Web analytics firm Hitwise, visits to Twitter have more than doubled in the past 3 months and were up 60% in April. Twitter ranked #439 among Social Networks and Forums in late April, but its size is difficult to measure because it has so many ways for access, primarily cell phones.” Click here to read more…

I love Google Voice!

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I’ve been a user since the Grand Central days and I love it. Here’s another perspective…

“When I first heard about Google Voice, I immediately submitted my email for an invite, and within a few weeks I received one. April first provided a review of Google Voice and offered 100 invites right here at MUO. Since then, Google continued to progress with Google Voice and add more features.

My initial excitement about Voice quickly faded when I learned that Google Voice will not let you port over your home number yet – although you can use your mobile number, but you’ll be limited to primarily only using the voicemail feature. As I’ve been waiting patiently for Google to offer home number porting (which Google’s help page promises is a feature that’s “coming soon”), I’ve noticed that more cool features keep getting added on to the service, so I thought it’s about time for a list of 5 cool things that you can do with Google Voice.” Source: 5 Cool Things You Can Do With Google Voice

Go to the source for the ‘5 Cool Things’…

7 tools for the mobile journalist

The e1evation/Envano team has done a great deal of work over the past six months on building the ‘near perfect’ toolkit for the mobile journalist. It comes from our award-winning work covering trade shows for AGCO. Here’s an interesting post on tools for the mobile journalist. Read the author’s take and then you can have my list of tools…

“The multi-function playground that is the smartphone has shrunk the capabilities of a van-sized 1970’s news team into the pocket of a single reporter. Today, front-page news can stream from any individual with a cell phone camera and a Twitter account, as it did during Iran’s election protests last summer. Today, major news outlets, such as CNN, have crowdsourced parts of their newsroom to locally-savvy citizen journalists, often armed with little more than a camcorder.

In addition to the standard smartphone equipment, such as a camera and social networking applications, we’ve compiled a list of five additional tools that can help a single journalist rival a fully-functional news team. With these tools, a mobile journalist can record data, edit clips, and broadcast polished stories as events unfold.” Source: 5 Essential Tools for the Mobile Journalist

Personally? I must be cranky today because I think this list is lame! My list?

  • Apple iPhone [too bad the ATT network sucks so bad! We need a Sprint MyFi as backup…]
  • Kodax Zi8 HD Video camera
  • Posterous
  • uStream
  • Picasa
  • A notebook computer
  • And a Humvee Combat Vest to put all the equipment in!

Our key to mobile journalism is to assign the right duties to the right assets, be they people or products. Comment, call or contact me to discuss how this applies to your business…

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Personal Digital Coaching

English: American entrepreneur, author and pub... …could be just the help you’re looking for! Over 18 months ago, Seth Godin wrote this on his blog:

“Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money. “Oh, I didn’t know I could do that.” “You mean I don’t have to manually type my address book in by hand?” “There are graphs in Excel?” “Gmail is free?” Here’s what I haven’t found: people who charge $100 an hour to hear what you do and how you do it and then show you how to do it better. People who organize data and put it in the right place. People who overhaul the way small groups use technology so they can use it dramatically better. People who use copilot to take over a PC and actually rearrange it so that it works better.More examples: Teach people to back up. Show them how to check their email on the road. Help them understand how to use online networking when it’s appropriate (and warn them when it’s not). Show a restaurant how to use OpenTable to keep the place full, or to use a blog (with an RSS feed) to easily communicate with loyal customers. Teach a company to keep tabs on itself with Technorati.” Source: Seth’s Blog: A shortage of digital coaches

If you do a Google Search on the topic, note who is at the top of the list — your humble digital coach Todd Lohenry @ e1evation, llc! Once I securely log on to your computer [after you grant permission] using the technology described, I can help you with just about anything! See a quick demo here… https://www.youtube.com/watch?v=fJlASMkot34 Oh, and btw? I only charge $50 per hour… [btw, note the date on the post! The cost is now $99 per hour!]

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