Thinks I find along the way
For some, anyway. The local McDonald’s Express is closing down — not because they’re doing badly, but because they’re doing so well! I know, that sounds convoluded, doesn’t it? Apparently McDonald’s corporate is pulling the plug because they want them to beĀ able offer the FULL menu of McDonald’s goodies and the location is just to small. For whatever reason, after today the McDonald’s will be just a memory — here’s my last cup of Mickey D’s coffee to celebrate…
Hailey Hobson writes:
Over the past 50-60 years, our American culture has slowly become out of balance with nature. With the speed of technology and the crazy, intense pace of our lives, our bodies canāt help but live in a chronic state of stress. The phrase is āfight or flight.ā Either youāve heard the terms, or you may — in fact — be living it yourself.
From the minute we wake up in the morning, our bodies are prepared for that state of emergency. It could be the almost car accident you got into on your way to work, the three jobs youāre trying to juggle, your kids screaming at you in the background, the marathon youāre training for or the relationship with your partner that has become less than ideal… Our bodies donāt know the difference. Stress is stress. And itās chronic.
Our nervous systems are out of balance. So, Ronald McDonald went to India in 1954 to learn more about the six tastes in Ayurvedic nutrition. And, what did he find out?
According to Ayurvedic tradition, our bodies naturally crave tastes that balance our doshic make-up and shun tastes that are aggravating to our nature. The sweet taste of milkshakes are soothing and calming to our nervous systems. Salt (i.e. French fries) improves the taste of food, calms our nerves and prevents anxiety. And, the sour taste of pickles on burgers stimulates our appetites.
Itās called comfort food. Donāt you crave it when your life is going 90 miles an hour? Ah, that first bite! Itās like the needle to a heroine addict. It worked in America, and the rest of the world soon followed. Come 2012, and McDonaldās has more than 33,000 restaurants (do we actually call them that?), serving nearly 68 million people in 119 countries every day!
So, now weāre on track to have the entire world following in our American footsteps. Doesnāt that scare you?!
The problem is, there are actually six tastes that should be present in every meal and guide us toward proper nutritional health. Sweet, salty and sour are only three of them. The others are:
the bitter taste which is cleansing and detoxifying;
the pungent taste which strengthens our systems;
the astringent taste which cleanses our blood and helps us maintain healthy blood sugar levels.
Chances are, your tongue may also be missing a few of these tastes. Can you pass by the entrance to your favorite fast food restaurant, and add more peppers, chilies, radishes, ginger, lentils, broccoli, cabbage, cauliflower, green leafy vegetables, sprouts and beets to your diet instead?
via Why Fast Food Is Addictive: Ronald McDonald and The 6 Tastes of Ayurveda.
Whatās in the McRib? viaĀ ilovecharts
According to a current headline on TechMeme, McDonalds saw a 33% increase in foot traffic to its stores when it ran a promotion during Foursquare Day earlier this year. At that time, the fast food chain offered users who checked into McDonald’s a chance to win $5 and $10 gift cards. On the Econsultancy blog, Meghan Keane reports that McDonald’s head of social media Rick Wion claims that, “with this one little effort [$1000 in gift cards], we were able to get a 33% increase in foot traffic to the stores.” These numbers, however, simply don’t add up.
There is clearly some confusion here about the numbers that Wion was talking about. Keane reports that McDonalds saw a 33% increase in check-ins from the day prior to Foursquare day and a 40% increase in check-ins for the week the special ran. Then, however, she goes on to quote Wion as saying that he “was able to go to some of our marketing people — some of whom had never heard of Foursquare — and say, ‘Guess what. With this one little effort, we were able to get a 33% increase in foot traffic to the stores.'” It seems clear that Wion was talking about check-ins here and misspoke when he claimed that this campaign increased foot traffic by 33%.
Some of our colleagues, however, then took this number and ran with it – after all, a 33% increase in foot traffic to one of the world’s largest brands because of one of the most over-hyped social media companies sure sounds like a good story.
You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…
Bright, shiny objects! 
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