Thinks I find along the way
Dana VanDen Heuvel shared this with me as something we need to show at our social media bootcamp today. Had to share it here! btw, there’s still time to sign up. You can get more info here…
All vendors, heck, EVERYONE needs to rethink the way we interact with customers, especially now that there are 400 million Facebook members, 100 million of which access the service via smartphones…
“Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, and the number of people using such tools for sales purposes is increasing as the technology continues to evolve and users start to understand how to better take advantage of the benefits.
In fact, the way vendors and channel partners are doing social marketing is starting to change a lot, said Michael Dubrall, managing director of Gilwell Group, during the recent “Exploring Social Media & Vendor Marketing Trends — Survey Results” Webinar hosted by Integrated mar.com as part of its Trusted Business Advisor Webinar series.
Vendors and partners are having to change the way they meet their customers’ needs, but they’re also communicating with and finding customers differently than before.
“There’s a huge change in the way we’re interacting with each other up and down the value chain,” Dubrall said. Some of the old ways of doing business are giving way for the new reality of social media marketing…” Source: Integrated mar.com: direct results for the indirect world
If you’re a marketing genius confused by all the social media possibilities, comment, call or contact me to talk about how this applies to your business…
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Here’s a bonus for paying attention late on a Friday afternoon. Super smart social media guy Dana VanDen Heuvel just went nuts and posted almost everything he has ever written on Scribd. Here’s a sample that he used in our panel discussion on ‘Thought Leadership Marketing’ just yesterday…
Am I a Thought Leader? Self-Diagnostic Test – Thought Leadership Handout http://d1.scribdassets.com/ScribdViewer.swf
You can find it all here! Go check it out before he regains his senses and pulls it all down… :-D
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“We all know that there is growing agreement that podcasts are a great way to share your thought-leading content.
According to a study released by KnowledgeStorm and Universal McCann on the emerging role of new media, over 41 percent of survey respondents claimed they had listened to podcasts on more than one occasion, and 13 percent stated that they frequently download or listen to them; and 65 percent of podcast listeners said they listen to podcasts for both personal and business interests (source: Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions, July 2006).
There is increasing demand for podcasts as part of the marketing arsenal to engage audiences and advance conversations with prospective customers. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. Podcasts are fun and easy to do and there are plenty of free or cheap ways to get started. Click here to read the original article or give me a call at (920) 486-4798 if you’d like to know more…
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Things we’ve been tracking in the past 24 hours…
Sharing — that basic skill you learned in kindergarten — is foundational to social media. No tool allows you to do it better or faster than Shareaholic. Watch the video to learn why…
Things we’ve been tracking in the past 24 hours…
I had a great connect with an old friend who is a real estate rockstar in Barrington, IL. She’s not willing to accept anything less than being the dominant player in her industry and she’s looking at social media as a way to help her accomplish her objectives. Couldn’t help but think of her when I saw this article…
“Brian Halligan is the founder and CEO of HubSpot, an Internet marketing software company that helps small and medium-sized businesses get found on the Internet and converts website visitors into leads and customers. He is also the author of Inbound Marketing: Get Found In Google, Blogs, and Social Media.
It used to be that you could efficiently grow your businesses by interrupting potential customers with outbound marketing methods like cold calls, email spam, and advertising. Today people and businesses are tired of being the targets of so much outbound marketing and they’re getting better and better in blocking it out.
At the same time, people and businesses have fundamentally changed the way they shop and learn, turning more and more to Google, social media sites and blogs to find what they want. Inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. The following are Brian’s five steps to help you get “get found.”” Source: How to Get Found : The World :: American Express OPEN Forum
You can go to the source and read more, but just in case, those 5 ways are:
As for my old friend, she certainly has 1 and 2 down cold — I’m hoping to get the chance to help her with numbers 3-5… ;-)
In the meantime you can use the site tools [comments, contact form, call button] to contact me if YOU are an entrepreneur who wants to be found!
Things we’ve been tracking in the past 24 hours…
Commercial signs are a great way to generate leads — especially when they are combined effectively with social media! Learn how. Sign up here …
Things we’ve been tracking in the past 24 hours…
– Heck, yes!
Travel much? Then you might benefit from this advice from social media superstars Chris Brogan [above] and Mitch Joel [here]…
Posted via web from e1evation, llc
Here’s what’s been fascinating me for the last 24 hours…
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If you’re a business owner and you’ve heard the recent news about Facebook’s attention-grabbing new feature for location-sharing and checkins, you’re probably itching to find out what Facebook Places can do for your business and how it can help you reach out to would-be customers and loyal regulars in your community.
While Facebook isn’t ready to announce any special brand-platform relationships or tie-ins just yet, one Facebook ad exec told us that the company does have plans to integrate Places with its larger marketing offerings for SMBs. The best thing a business owner can do to prepare for those offerings is get familiar with the ins and outs of Facebook and location marketing now.
Here are a few pointers for how SMBs can use Facebook Places and other marketing tools starting today.
You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…
I’m proud to have been chosen again to speak at the second “How to be a social media rockstar” event hosted by the Green Bay Chamber of Commerce. I’ll be speaking on the topic of ‘the signs point to social media’.
Since the beginning of business, people have used signs as a means of communication commercial value. They are still an effective tool, especially when combined with social media. I will be talking about effective B2B and B2C communication through the use of commercial signs linked to social media tools, including QR codes as a means of linking traditional and new media…
You can sign up for the event using the information below. I hope to see you there…
This is a chicken or the egg causality dilemma for me: as I create more media, my media consumption has changed or my media consumption has changed, hence I’m able to create more media. I really don’t know which came first but what I can tell you is that I definitely watch much less TV, read more than I ever have in my life, and listen to industry specific podcasts.I rarely watch TV anymore and when I do it is usually a sporting event, a movie, or Anthony Bourdain’s No Reservations. I just don’t find sitting mindlessly in front on the TV exciting anymore. Rather than watch TV, I take time with my family or read. Speaking of reading, I read all the time. Whether it’s a book, a blog, or the newspaper, not only do I find enjoyment in reading – I also find blog topics and ideas.
Finally, I have become a fan of podcasts. In my never ending quest to find time to exercise, which I still don’t do often enough anymore, I’ve started to walk and listen to podcasts at the same time. I feel like I’m killing two birds with one stone. There are many great podcasts out there but two I would recommend are John Jantsch’s Duct Tape Marketing and Copyblogger’s Internet Marketing for Smart People Radio.
Brendan Schneider has put together a thoughtful post on ‘making media’ [you can follow the ‘via’ link to read the whole post] in which he talks about ‘Getting Things Done’, staying away from the ‘idiot box’ [as my father was so fond of saying’], and creating a SMS — a social media system — for managing his social media outposts. I have a lot of similar needs and biases as Brendan and my social media system is called the ‘e1evation workflow‘ — kind of a ‘lather, rinse, repeat’ cycle for ‘thought leadership’ marketing [my way of saying ‘make media’]. Comment or ‘connect’ above so we can talk about a ‘practical, tactical’ approach to social media how this applies to you and your organization…
2011 marks my eighth year of blogging. In that time I’ve logged over 2500 blog posts, acquired around 143,000 subscribers and had this blog named by the likes of Forbes magazine as their favorite for both marketing and small business.
If this asset has delivered any measure of success I can tell you that the primary reason is that in that same time I’ve also read some or all of approximately 120,000 blog posts written by others. I’ve stated repeatedly that anyone that wants to start a blog, get better at blogging or make their blog a serious marketing tool for their business must first and foremost get very good at reading blogs…
Social media is a tool that, on the surface, appears to only have use in certain areas- such as simple interpersonal relationships or business-to-consumer marketing. However, experienced users recognize the benefits of social media in establishing and maintaining business-to-business marketing. Those in marketing may claim, “Well, people who are into social media aren’t the audience we are going after.” or, “My distributors are too old- they don’t even use email!” Certainly these arguments are true in some cases, but you will not gain anything if you don’t step out of your comfort zone and try. Remember that your future network of distributors will most likely be experienced social media users. If your business peers aren’t deep into social media, their interns and new hires will be.
Many people are still not sure what “social media” is. Is it Facebook, Linkedin, or Youtube? Actually it is not any one of these things on its own. It is a means of communicating, sharing, and listening. It’s all about sharing your ideas with your distributors so that both of you can be more successful. Tips, tricks, and success stories help build relationships. Social media, in all its forms, is all about posting questions to your networks, listening to ideas, and getting timely feedback to create better business partners. It’s about sharing presentations and demonstrations to help build credibility in your industry.
Social media in the business-to business realm is all about connecting, learning, and growing- it is building and fostering relationships so that businesses can grow together. And remember, its all about the relationships!
tommytrc @ HC Miller [the author of this post] belongs on your follow list! Not only is he the nicest guy in social media but he’s an ‘a-list’ content aggregator and creator as well…
I don’t comment on politics often here, but here’s a politician who gets YouTube! Ex-reality tv star cum DA Sean Duffy is a former client of mine who looks like he’ll have a new zip code in January — although he’s no technologist himself, at least he understands the value of social media in getting his ‘awesome’ out. Comment, call or use the contact form to discuss how this applies to your business…
One of my ‘students’ in the NWTC social media certification course is Ernie Stevens III. Take a moment to watch this video he put together on an upcoming film he’s producing. What an amazing talent — looks like the student is a master… :-D
Bright, shiny objects! 
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