Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition: Google My Business Q&A: What you may be missing – Search Engine Land

Better reviews would have meant 13,000 more local leads for businesses in the study.

Source: Study: Responding to reviews can improve paid-search conversion rates – Search Engine Land