Tag: Local & Mobile

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Nations: A Simulation Game in International Po...
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There’s an 800-pound gorilla in the room and we haven’t really addressed it yet. We talk about how to blog and some techniques to make it easier. We even talk about some places and ways to get ideas for blogs, but one thing we don’t talk about a lot is that sometimes you just don’t want to blog.

You don’t feel like sitting down at the keys and pumping out good content for your audience. There are a million other things to take care off, why not just take some time off?

We’ve all given you hundreds of reasons to blog. Well, I’m going to take a different approach and give you 23 things that shouldn’t stop you from blogging. How many of these excuses have you used before?

via bestbloggingtipsonline.com

You can follow the ‘via’ link above to go to the source if you’d like the list…

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This list from author Matthew Shofoluwe is a good start…

“Business, like any organism, has to adapt to it’s environment. While the underlying principles for conducting businesses may remain unchanged, some areas are almost always in need of new and better ways of doing the same things. An example of such area is in communication. These includes presentations. Business has to promote itself. Passers by become visitors, who may become customers. A unique tool of these promotions is the internet, and the website in general.” Source: Business Website – 10 Reasons Why Your Business Should Have One

…but I think he didn’t hit the biggest issue hard enough, namely, the ability to publish whatever you want about yourself without having to worry about the cost of printing, etc. One of my favorite cartoons says ‘On the internet, no one knows you’re a dog…‘. I have always taken this to mean that any company can look as good as any other company on the internet regardless of their size…

If you’re looking for a low cost internet presence powered by social media, contact me using the form above or by calling (920) 486-4798. You can also find me lurking on the internet in these places…

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According to a study by the out of home company, smartphones have altered the potential value of outdoor advertising because consumers are increasingly likely to act upon commercial messages while outdoors.

The study argues that brands must review how they use outdoor advertising to keep up with consumers likely to access the internet from mobile devices more than desktop commuters in two years.

CBS Outdoor carried out a Europe wide study into how people interact, engage and view outdoor advertising and the impact that smartphones and mobile internet devices have on advertising strategies.

Antonio Alonso, CEO of CBS Outdoor International, says: “The way people relate to outdoor will continue to evolve. Savvy advertisers know that dead time on journeys is being filled by the use of mobile, shaping a world where people can react instantly to commercial messages when they are on the move.

“With outdoor advertising there is a growing opportunity to leverage this new mobile power to reach people on the path to purchase.”

The report adds that there is also an opportunity for brands to enhance their communications by integrating their outdoor advertising strategies with location-based social media services such as FourSquare and Facebook Places, which provide an opportunity for consumers to interact with outdoor media while they are on the move.

via marketingweek.co.uk

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via blog.foursquare.com

Think ‘location-based’ marketing is a fad? You can follow the ‘via’ link above to go to the source if you want some data to ponder…

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via dannybrown.me

“Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time.
And then there’s Facebook’s continued assault on world domination with its new Places app.
All good stuff. And yet…
For the most part, we’re still being safe and boring when it comes to how we, as marketers, use these geo-location services such as Foursquare and Gowalla to drive traffic and sales to our clients and own business.
And there are some great opportunities to set yourself apart.” You can follow the ‘via’ link above to go to the source if want to know more…

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Because Forrester has some interesting data to support it…

“While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.

In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.

Finally, the data shows that the group may also be heavy mobile researchers, meaning that they are more likely to search for information on products or services as well as look up ratings and reviews. If the user group is constantly checking in to locations, then they are probably also using their smartphones…” Source: Forrester reveals who uses location-based services the most | VentureBeat

While the Pew Internet Study reports that only 4% of smartphone users are ‘checking in’ — it’s a pretty awesome and influential 4%. Wouldn’t you agree?

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Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.

With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking into your store or down your block is a marketing first so it’s not surprising that many platform developers are jumping on the ‘location-based’ bandwagon.

All the hype surrounding these new tools makes it difficult for  business owners to make informed decisions about where to put their efforts. So let’s examine the facts and compare some of the more popular applications side by side.

via socialfresh.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

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In 2010, businesses learned location-based services could help them build and retain foot traffic, potentially increasing sales through what amounts to free advertising.

Foursquare, Yelp and Gowalla led the push and Twitter and Facebook soon followed suit, adding features for users to reveal their whereabouts in exchange for deals or notoriety.

This year, more of those businesses are predicted to take advantage of geo-targeted data to revamp their marketing strategies by either taking cues from those social networks or directly using them.

“I really see the value of location-based services in gathering data to drive mass customization of your message and marketing efforts,” said Grant Powell, CEO of POM8, a digital marketing agency that has worked on social media projects for food brand Kraft and Grammy award-winning singer Alicia Keys.

“I believe that every business should leverage location data to refine their marketing efforts,” Powell told BusinessNewsDaily.

via businessnewsdaily.com

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via mashable.com

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via ducttapemarketing.com

John Jantsch says…

“I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers.

For this episode of Local Color I met Scotty Wise an Indiana restaurateur and owner of Scotty’s Brewhouse that is has his business booming through the use of social media. The key in his case, and I think for any local business, is to move beyond simply building a Facebook page or Twitter feed and to look for ways to deeply integrate social media into everything you are doing.”

I say John rocks and if you’re a small business owner, sit up and pay attention while you watch the video. John goes on to say…

“In the case of Scotty’s Brewhouse, not only do they Tweet and use Facebook, they sponsor events that involve social media, use Foursquare to reward frequent customers and even built iPads into the booths at their newest store to allow existing customers to interact in deeper ways, connect on Twitter, sign up for their eclub and what videos of their meals being prepared. There’s even a Scotty’s iPhone app so you can order ahead, get coupons and learn about special events.”

Hello! Any small business owners listening?

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Are you fascinating? I sure am and Google Reader is the reason why — well, one of them anyway!

“The primary goal of your social media activities—whether for your personal brand or your organization’s brand—is to establish yourself as a fascinating subject-matter expert. The only exception to this is if you are a household name celebrity like Lance Armstrong, Oprah or Barack Obama. If you are this level of celebrity, then tweeting or updating, “I’m at Starbucks on the way to fly VirginAmerica to Vegas” is cool.

For the rest of us, the challenge is to achieve a consistent level of fascinating information about your area of expertise. The answer is simple. First, it helps if you actually know what you’re talking about. If you don’t, it may be better to let people wonder if you’re clueless rather than participating in social media and removing all doubt. But let’s say you’ve crossed the Rubicon.

Then it’s all about finding good stories, videos and blog posts about your subject and providing links to these sources. For example, if you own a restaurant, then you could post a link to The Second Annual New York Foodie Photo Scavenger Hunt, Cilantro Haters, It’s Not Your Fault, and Check It Out: Get Your Groceries At The Library. Do this for a few months, and people will recognize you as a food expert. And guess what? They’ll come eat at your restaurant.

Then the next question is how you can find these stories, videos, and blog posts. I have four methods for you to use:” Source: How to Be Fascinating : The World :: American Express OPEN Forum

Guy goes on to offer these 4 tools:

  • StumbleUpon
  • SmartBrief
  • Interns
  • His own service, Alltop

As much as I love you Guy, I have to take issue here. Ummm, how could you NOT mention Google Reader? Yes, StumbleUpon and SmartBrief are two great sources but I can manage hundreds effectively in Google Reader. In fact, because of Reader I don’t need interns! True, Alltop is one of the places I tell every client to go but Google Reader is the killer app for news aggregation. I broke it down here a long time ago…

So to Guy, or whatever intern reads this, please add Google Reader to your list — nothing makes you fascinating faster than Reader!

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