“I came. I saw. I conquered.”

Were Julius Caesar a B2B online marketer in 2010, his words may have more appropriately been:

“I created. I shared. I conversed.”

Even five years ago, the concept of engaging the customer in dialogue, let alone allowing the customer to drive the conversation, would have been both foreign and frightening.

Today, marketers that are actively engaging their customers and their communities through social media and sharing relevant, meaningful content with them are leading the charge toward a new era of online marketing – an era in which the customer, not the brand, is King.

And, no longer is a solid brand message and well articulated value proposition enough for our King. When it comes to learning more about our brands and products, our customers don’t just want a message, they want a conversation.