Tag: IPad

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In the past few weeks, I’ve had numerous conversations with colleagues, partners and in some cases, clients, about blogging and the challenges of keeping a blog up and running.

Most of those conversations come down to one thing: Content.

Do you have enough to say to sustain a blog? Do you have strong enough opinions and takes to cut through the massive sea of clutter that is the open Web these days? And, maybe most importantly, do you know what to look for when it comes to content your customers or audience might be interested in?

That last one is the key point I want to focus on today. So many brands, when they start blogging, think too myopically about blogging. I need to talk about my product or service. I need to talk about my company. I need to talk about what my product or service can do for my customers.

Sure, that’s part of the mix, but in my view, it’s actually a pretty small part.

The much larger portion of your blog’s content should focus on everything AROUND your product or service.

via arikhanson.com

It never ceases to amaze me that many of my client buys the logic of purchasing a blog enabled website but falter when it comes to actually producing content. After all, what is a blog post but an email to the world about who we are, what we do, why we do it and the ‘world’ in which we do it? You can follow the ‘via’ link above to get ideas for thinking like a blogger. Comment or ‘connect’ to discuss how this applies to you and your organization…

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…on the Top 10 Tactics and Tools for Social Media. Here’s my mindmap. What’s missing? You can grab the map and move it around or make it full screen if that helps by using the menu bar at the bottom of the map…

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Comment below or ‘connect’ above so we can talk abut how this applies to your business…

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With job satisfaction rates at record lows and more and more people looking to enjoy a higher quality of life, millions of people are desperately trying to leave their miserable jobs and are flocking to the world of blogging and Internet marketing.If you’re already a blogger, chances are you’ve heard of Darren Rowse, Brian Clark, and Leo Babauta. These names are synonymous with blogging success and the dream of living the “Internet lifestyle”.

On the surface, blogging as a business seems like a dream job. You get to set your own hours, work from anywhere with little more than a laptop, connect with fascinating people from all over the world, and potentially have an impact on the entire world.

Now THAT’S a job!

The Truth

Don’t get me wrong, blogging does offer all these things and more and beats the hell out of sitting in a cubicle working for the man every day of the week.

Given how many people are drawn to this lifestyle, the competition to stand out and become noticed is enormous. Millions of blogs are started each day and cover every conceivable topic imaginable.

What often begins as the thought of a life working on your iPad while sitting on a sandy beach, slowly transforms into the harsh reality of what goes into building a successful and profitable business from your blog.

Before you embark on a journey to quit your job and become the next pro blogger, you need to fully understand what goes into creating a sustainable business.

via dumblittleman.com

This article, while primarily written for those who can to build a sustainable business on blogging has some ‘truths’ that you need to consider. You can follow the ‘via’ link above to go to the source if you want to drill down on the 10 hard truths. Business blogging to promote your existing business is an altogether different topic — comment below or ‘connect’ above so we can talk about how this applies to your business…

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The beautiful view from my deck in rural northeast Wisconsin is a great reminder of the power I have to publish and promote; from anywhere to the ends of the internet!

I’ve worked hard to develop a simple blogging workflow that can empower even the most basic computer user. I don’t care if you’re Mac, Windows, Linux, or even Smartphone or iPad — my practical, tactical approach to social media can help  you publish and promote your passion whatever it might be. But “Wah!”, you might say, “I don’t want to learn anything new!” Can you send an email? Can you save a bookmark? Then I can teach you how you can leverage social media to help establish your thought leadership position…

We’re now in an unparalleled time in history where everyone has the power to publish — the question is, will you take advantage of it? I post here every day, day after day, the best of the insight God has given me into leveraging these new media tools. If it makes sense to you, use it, great! If not you know the drill — comment, call or contact me and I’ll be happy to net it out for you!

Posted via web from e1evation, llc

 

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via gizmodo.com

Woot! I can’t imagine what would have happened if Apple would have picked a competent partner like Sprint…

Posted via web from e1evation, llc

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via ducttapemarketing.com

John Jantsch says…

“I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers.

For this episode of Local Color I met Scotty Wise an Indiana restaurateur and owner of Scotty’s Brewhouse that is has his business booming through the use of social media. The key in his case, and I think for any local business, is to move beyond simply building a Facebook page or Twitter feed and to look for ways to deeply integrate social media into everything you are doing.”

I say John rocks and if you’re a small business owner, sit up and pay attention while you watch the video. John goes on to say…

“In the case of Scotty’s Brewhouse, not only do they Tweet and use Facebook, they sponsor events that involve social media, use Foursquare to reward frequent customers and even built iPads into the booths at their newest store to allow existing customers to interact in deeper ways, connect on Twitter, sign up for their eclub and what videos of their meals being prepared. There’s even a Scotty’s iPhone app so you can order ahead, get coupons and learn about special events.”

Hello! Any small business owners listening?

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10 Ways to Get the Most Out of Technology

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“Your gadgets and computers, your software and sites — they are not working as well as they should. You need to make some tweaks. But the tech industry has given you the impression that making adjustments is difficult and time-consuming. It is not. And so below are 10 things to do to improve your technological life. They are easy and (mostly) free. Altogether, they should take about two hours; one involves calling your cable or phone company, so that figure is elastic. If you do them, those two hours will pay off handsomely in both increased free time and diminished anxiety and frustration. You can do it.” Source: 10 Ways to Get the Most Out of Technology – NYTimes.com.

You’ll have to go to the source if you want to hear the Times perspective on the 10 ways you can more effectively manage your technology in the new year — most of the suggestions are sound. You might also want to read this post for some things you can do to get a ‘new’ computer for the new year…

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Steve Jobs: Master of Irony

I’m not sure if it still is, but at one point in time this commercial was the most popular of all time…

Now, ironically, Robert Wright of the New York Times says Steve Jobs has become the ‘Big Brother’ that Apple warned us about in 1984…

“Jobs stands accused of what in Silicon Valley is a capital crime: authoritarian tendencies. He’s long played hardball with journalists who reveal details about forthcoming products, and now he’s deciding what content people can view on the iPhone and iPad. Apps featuring even soft-core porn are verboten, and some kinds of political commentary don’t make the cut. Apple recently rejected an app from a political cartoonist — and then, embarrassingly, had to reconsider after he won the Pulitzer Prize.

Put these two Jobs profiles together — emerging infotech hegemon and congenital control freak — and you get a scary scenario: growing dominance of our information pipelines by a guy who likes to filter information. No wonder Jobs’s detractors have been making ironic reference to Apple’s famous 1984 Super Bowl ad, the one that implicitly cast the IBM-Microsoft alliance as Big Brother.” Source: Is Steve Jobs Big Brother? – Opinionator Blog – NYTimes.com

Follow the source — it’s an interesting read…

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