Tag: Internet marketing

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Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin…

Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social media allows for multi-directional socializing and interaction.

As a result, marketers only control one aspect of the current communications ecosystem while consumers and the public have media platforms that provide low cost content creation and distribution.

Here are thirteen ways social media instills marketers with fear and actionable marketing tips to help your firm overcome it.

  1. People can say bad things about us. With social media, every consumer has a media platform, a built-in audience and a megaphone to amplify their message. A disgruntled customer can use his smartphone to capture an incident and quickly distribute it. Actionable Marketing Tactic.  Use social media’s public forum to engage customers and determine how to improve your offering, gather insights for future improvements, and provide additional service where needed.

Source: 13 Ways Social Media Scares Marketers | Heidi Cohen

Go to the source if you want the other 12. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

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Craig BadingsCraig Badings has put together an epic post on thought leadership trends for 2012. He starts…

I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership questions for 2012.

Source: Thought Leadership – 12 experts on the key thought leadership trends for 2012 – content curation

In it, he quotes my friend Dana VanDen Heuvel on the topic of curation alone as a means of thought leadership marketing…

“No, I don’t think so.

“I think content curation may perhaps be a reason why critics are inveighing against thought leadership in the first place.

“Of course it is a useful way of identifying and re-branding an issue. But I think the trend will be to move towards more sophisticated thought leadership initiatives. For that to happen, a thought leader must be authentic.

“Authenticity, transparency and trust are values that will become even more important in the coming years.”

Source: Thought Leadership – 12 experts on the key thought leadership trends for 2012 – content curation

I agree with Craig, Dana and the general consensus of the article. Curation alone does not a thought leader make. It is, however, an effective means of bolstering a thought leadership position.  “Content curation as a blogging model is widely misunderstood by most bloggers and marketers.” says curation enthusiast Jack Humphrey:

You absolutely must tie the content you curate into a post (i.e. links to different angles from different authors, bloggers, and news stories around the same topic) with original commentary.  Commentary that makes sense and seeks to draw new connections, parallels, or shed new light on a topic others are writing and sharing information about.

Source: The Content Curation Guide for Bloggers | Internet Marketing Consultant Jack Humphrey

I was recently taken to task on my curation style and I readily admin it may not be for everybody. In response I wrote this:

I always attribute content that I curate under Fair Use Guidelinesso that everyone benefits; the original author, the reader and me and I always encourage my readers to go to the source and read the original author’s entire article. I frequently use a curation post simply to share great content with my clients – my standard close of ‘Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…’ – is an invitation to get customized ‘value add’ that I deliver via telephone to fill windshield time as I drive across the great State of Wisconsin.

Source: Content Curation and Adding Value | Power Tools for Thought Leaders

How you do it is up to you, but I strongly encourage you to consider Craig’s article before embarking on a thought leadership marketing strategy. Perhaps it would be a good idea to read his entire 4 post series? Should you decide to pursue thought leadership marketing, please connect with me so we can talk about how the ‘e1evation workflow’ can help. I’ve developed a ‘lather, rinse, repeat’ cycle of thought leadership marketing that can help take your strategy to new levels. Questions? Feedback?

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Dana VanDen Heuvel shared this with me as something we need to show at our social media bootcamp today. Had to share it here! btw, there’s still time to sign up. You can get more info here…

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Here’s a bonus for paying attention late on a Friday afternoon. Super smart social media guy Dana VanDen Heuvel just went nuts and posted almost everything he has ever written on Scribd. Here’s a sample that he used in our panel discussion on ‘Thought Leadership Marketing’ just yesterday…

Am I a Thought Leader? Self-Diagnostic Test – Thought Leadership Handout http://d1.scribdassets.com/ScribdViewer.swf

You can find it all here! Go check it out before he regains his senses and pulls it all down… :-D

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Sharing — that basic skill you learned in kindergarten — is foundational to social media. No tool allows you to do it better or faster than Shareaholic. Watch the video to learn why…

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I had a great connect with an old friend who is a real estate rockstar in Barrington, IL. She’s not willing to accept anything less than being the dominant player in her industry and she’s looking at social media as a way to help her accomplish her objectives. Couldn’t help but think of her when I saw this article…

“Brian Halligan is the founder and CEO of HubSpot, an Internet marketing software company that helps small and medium-sized businesses get found on the Internet and converts website visitors into leads and customers. He is also the author of Inbound Marketing: Get Found In Google, Blogs, and Social Media.

It used to be that you could efficiently grow your businesses by interrupting potential customers with outbound marketing methods like cold calls, email spam, and advertising. Today people and businesses are tired of being the targets of so much outbound marketing and they’re getting better and better in blocking it out.

At the same time, people and businesses have fundamentally changed the way they shop and learn, turning more and more to Google, social media sites and blogs to find what they want. Inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. The following are Brian’s five steps to help you get “get found.”” Source: How to Get Found : The World :: American Express OPEN Forum

You can go to the source and read more, but just in case, those 5 ways are:

  1. Be remarkable
  2. Create content
  3. Optimize content
  4. Promote content
  5. Measure results

As for my old friend, she certainly has 1 and 2 down cold — I’m hoping to get the chance to help her with numbers 3-5… ;-)

In the meantime you can use the site tools [comments, contact form, call button] to contact me if YOU are an entrepreneur who wants to be found!

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Commercial signs are a great way to generate leads — especially when they are combined effectively with social media! Learn how. Sign up here …

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Travel much? Then you might benefit from this advice from social media superstars Chris Brogan [above] and Mitch Joel [here]…

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Concerned about best practices for search engine optimization [seo]?

The primary goal of your search engine optimization (SEO) is to drive relevant people that are interested in your industry or company to your website.  If you follow SEO than you know how fast things change.  You also know how hard it can be to keep all with these changes.

SEO is actually a relatively simple technique that requires small changes based on major changes the search engines announce. I bold major changes because the changes really need to be major to affect your overall website rankings and SEO strategy.

Here are nine SEO techniques that you should always follow regardless of the changes the search engines are continuously making.

via blog.hubspot.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

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Internet marketer Jack Humphrey has curated some great content in a post called “The Content Guide for Bloggers” which I in turn, have curated for you…

“Content curation as a blogging model is widely misunderstood by most bloggers and marketers. Many people would tell you that curation is about finding and posting links of related material around a certain topic or keyword.

And they would be wrong if the goal was to get people and search engines to appreciate and react to said content. (And if your goal is to use curation as a means to get attention, then make money, from what you are doing.)

Real content curation is a set of links and snippets to other material on the web along with insightful, expert analysis provided by the curator.

There’s been an explosion of content on the web around “curation.” And new services that seek to make the process easier for different groups of users.” Source: The Content Curation Guide for Bloggers | Internet Marketing Consultant Jack Humphrey

In the model I teach my students, there are two main types of blog posts; creation and curation. Optimally, in my model, about 5-10% of my posts are creation posts. The rest is all curation. Why? Continue reading “Why curation rocks, part 1” →

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First Impressions

First, your headline matters. It’s what people see when they accept your invite, and it’s probably the fastest first impression one receives. If you work for a company, put that name in the headline. When I don’t see a company name, I wonder if you’re solo.

Your Summary

Here’s where I think the most work can be done. When I look at my profile, I think it’s a bit long, but otherwise, I’ve done the following:

  • Lead with what I do most.
  • Lead with the type of business I want to do.
  • Move into the reasons why you’d do business with me.
  • Move from there into all the nuances of what I do.

In every case within the summary, your plan should be to write from the mindset of the prospective employer (or client), such that when they read it, they think, “I need to hire this person.”

Tip: refresh your summary every two weeks.

via chrisbrogan.com

Thanks, Chris, for posting this. My LinkedIn profile is the ‘red headed step child’ of my social media empire! If you’re like me, you can follow the ‘via’ link above to spiff up your profile…

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I’m proud to have been chosen again to speak at the second “How to be a social media rockstar” event hosted by the Green Bay Chamber of Commerce. I’ll be speaking on the topic of ‘the signs point to social media’.

Since the beginning of business, people have used signs as a means of communication commercial value. They are still an effective tool, especially when combined with social media. I will be talking about effective B2B and B2C communication through the use of commercial signs linked to social media tools, including QR codes as a means of linking traditional and new media…

You can sign up for the event using the information below. I hope to see you there…

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Social media is a tool that, on the surface, appears to only have use in certain areas- such as simple interpersonal relationships or business-to-consumer marketing.  However, experienced users recognize the benefits of social media in establishing and maintaining business-to-business marketing.  Those in marketing may claim, “Well, people who are into social media aren’t the audience we are going after.” or, “My distributors are too old- they don’t even use email!”  Certainly these arguments are true in some cases, but you will not gain anything if you don’t step out of your comfort zone and try.  Remember that your future network of distributors will most likely be experienced social media users.  If your business peers aren’t deep into social media, their interns and new hires will be.

Many people are still not sure what “social media” is.  Is it Facebook, Linkedin, or Youtube?  Actually it is not any one of these things on its own.  It is a means of communicating, sharing, and listening.  It’s all about sharing your ideas with your distributors so that both of you can be more successful.  Tips, tricks, and success stories help build relationships.  Social media, in all its forms, is all about posting questions to your networks, listening to ideas, and getting timely feedback to create better business partners.  It’s about sharing presentations and demonstrations to help build credibility in your industry.

Social media in the business-to business realm is all about connecting, learning, and growing- it is building and fostering relationships so that businesses can grow together. And remember, its all about the relationships!

via hcmiller.com

tommytrc @ HC Miller [the author of this post] belongs on your follow list! Not only is he the nicest guy in social media but he’s an ‘a-list’ content aggregator and creator as well…

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