What are you doing in my world?

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Many years ago, when our son Connor was acquiring language, he said to one of his brothers “what are you doing in my world?”. What made it funny was that he intended to say “what in the world are you doing?”, but his language was much closer to what I think we really mean when we ask that question…

Yesterday, I had a ‘what are you doing in my world?’ experience with my wife. We were driving from Algoma to Warrenville, IL to celebrate my mom’s 75th birthday. During the course of the trip, she…

  • Used Google Maps to find a restaurant in Milwaukee and find her way back to pick me up
  • Commented on my Facebook status from her smartphone
  • Critiqued a couple of blog posts on my personal blog
  • Actually tried to sell my mom on the value of having a smartphone!

…all from her HTC Evo!

Now these might sound like normal things to you, but I have always told people that when it comes to technology, my wife and I have a mixed marriage. Not I’m PC and she’s Mac, but rather I live it, she hates it. Until now, the internet has been my own private playground but apparently that’s not the case anymore — my wife is now critiquing my blog posts! I almost fell over when I was sitting in a meeting and saw that she had commented on my Facebook status. I was even more surprised when she made it back to the place where she dropped me off. I was even more surprised than that when the critiques she offered on my posts was actually good feedback and I think I’m going to listen to her more often [in that regard anyway]…

;-)

Is it possible to love a phone? Oh, yes — I looove both of these… 

The Nexus S 4G from Google offers a stripped-down Android experience free from unnecessary pre-installed ‘bloatware’ apps common on many other phones. This highly customizable device is ‘pure Google’ and many Android users will prefer this experience to the bells and whistles other manufacturers load onto their phones. It can still take advantage of Sprint’s 4G WiMax network, offers a beautiful 4-inch slightly curved display, and will always be the first phone to get Google’s Android software updates. For hardcore Android users who want to keep things pure, this a great choice.

The HTC EVO 4G was the nation’s first 4G phone, and though it is a year or so old and is likely to get superseded by the EVO 3D later this month, it still packs a fair old punch. Sporting a large, bright 4.3” screen, this phone lets you take advantage of Sprint’s speedy 4G WiMax network. You’re also likely to find your monthly cellular bills with Sprint are lower if you choose your plan carefully. With an expected update to Android’s 2.3 Gingerbread operating system in the next few days, the EVO 4G will still keep you ahead of the pack for a while yet.

For almost a year, I was thrilled with the Evo but then Cindy Otley of Sprint in Green Bay tempted me with the Nexus S. Never have I been more ecstatic about a device — or at least not in recent memory! With more speed, more memory and less crapware, the Nexus S is the Android phone that beats them all, especially when combined with the Sprint network. Call the Oneida St. Store @ (920) 497-2181 ‎and let Cindy hook you up…

I’ve heard it all before… “my company just needs a good website to get my product out. Trust me they will come”… or another good one, “I have a facebook profile and now I can send out product updates and people will just get them.” Er, no. For years Business to Business companies have been trying to match the success, and sometime failures, of traditional media that Business to Consumer companies have had. Then the internet seemed to even the playing field. Only problem was, B2B companies didn’t have the budgets B2C companies had to market that cool website. Plus, the market for their products is much smaller. When I mean smaller, I mean I know a few companies that only have about a dozen or so potential customers. You could technically buy a dozen donuts and email each prospect one. As long as it’s not jelly filled, because that could get messy.

So back to facebook.com and can it work for B2B? The answer is yes. But it does come with a few caveats. Nothing, and I mean nothing, will work without a sound marketing strategy. Also, one of the main reason’s any tactic will fail is lack of follow through. Let’s face it, nobody has any time to do any marketing things during our busy work day right? Wrong. How may of us check our facebook account as often as we check our email? Lots, ok, we also check on our farms, but that’s totally different. So just by checking your facebook account, you have time to add a update that can make your business more relevent to prospects and current customers. So I have written five steps that can help any B2B company get more out of facebook.

I’m so glad I know Kiar Olson and I love his perspective on this topic — you can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to read his ‘5 step’ program…

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