Guy Kawasaki has a clever quote on Inbound Marketing. It goes like this:

“If you have more money than brains, spend it on outbound marketing but if you have more brains then money, spend it on inbound marketing”.

Let’s take a look at inbound marketing HubSpot style…

 

With all due respect to Guy, inbound marketing may be smarter, but many of the top tier inbound marketing ‘suites’ still carry a hefty price tag. Here are 4 that emphasize content marketing and curation that come to mind [listed most expensive first]:

My own ‘e1evation workflow‘ on the other hand costs less than $25 per year if you know what you’re doing and all the products used meet the following criteria:

  • Best in class
  • Free or freemium
  • Completely cross platform down to the smartphone level

Great inbound marketing doesn’t have to cost and arm and a leg. Comment below or connect with me so we can talk about how this applies to you and your situation. Remember, the key is to get found when people are looking for you and what you do and that doesn’t need to cost an arm and a leg!

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Christmas Tree Ship Presentation

The Door County Maritime Museum has a special event coming up that I’m sure I’ll be attending, being from Algoma and all. Why don’t you join me?

Join us to hear Rochelle Pennington, the author of The Christmas Tree Ship.

Pennington’s verbal presentation will focus on many of the little-known facts surrounding the story including the ship’s mysterious disappearance, clues washed ashore in the decades following the vessel’s demise, ghost ship sightings of the phantom schooner, and mysterious omens believed to have cursed the ship immediately before it set sail on its final voyage on November 22, 1912.

Pennington’s power-point presentation will include many of the century-old photographs of Captain Schuenemann, his family, and the ship.  In addition, the author will have several artifacts along with her to share with the audience:  an axe used to chop trees down, dishes, a spittoon, a clay pipe, an ornament carved from one of the first Christmas trees raised from the sunken ship in 1971 when the vessel was discovered, and an actual Christmas tree from the cargo.  Underwater photos of the ship in its present state, with trees still visible in the cargo area, will be on display as well.

“Author Rochelle Pennington has written two books detailing one of the most well-known shipwrecks of the Great Lakes, Lake Michigan‘s Christmas Tree Ship, which delivered holiday evergreens to the citizens of Chicago each Chirstmas season before it was caught in the “Great Storm of 1912″ and subsequently went to the bottom of the lake fully loaded with trees.”

She will be with us at 2:00 pm on June 24, 2012 at the Museum to do a presentation.  Pennington will also be signing books.  Copies of both Rochelle’s books, The Christmas Tree Ship: The Story of Captain Santa and The Historic Christmas Tree Ship: A True Story of Faith, Hope and Love are available in our Museum store.

Get more here: Christmas Tree Ship Presentation | Door County Maritime Museum.

O Mother, Great Is Thy Power

Charles Spurgeon, The Sword and Trowel September, 1873:

The devil never reckons a man to be lost so long as he has a good mother alive. O woman, great is thy power!

Design submitted by Jennifer Knight. Follow DG on Pinterest here via O Mother, Great Is Thy Power.

The era of prosperity-on-auto-pilot is over

David Kanigan curated this quote from Hugh MacLeod about the current economy…

“Hardly a mor­ning goes by these days without me hea­ring some story…about Ame­ri­can eco­no­mic woe…

The Great Con­ver­gence is upon us, and our friend, the Inter­net is acce­le­ra­ting the pro­cess…

The good news is, if you have a talent, the world wants it, and it has never been so easy to show your talent to the world…

The bad news is, espe­cially for us fat & lazy Ame­ri­cans, is that the great, century-long era of Prosperity-on-Autopilot  is over…

The world still wants serious talent. And it still wants peo­ple doing the grunt work: pushing mops, dig­ging ditches, wai­ting tables, ans­we­ring pho­nes, flip­ping bur­gers etc…

Learn how to work hard, work long hours. Find something you love, and then excel at it. Above all else, learn how to create, learn how to invent. That’s your only hope, really.

Source: The Era of Prosperity-on-Auto-Pilot Is Over – Lead.Learn.Live.

Continue reading “The era of prosperity-on-auto-pilot is over”

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