http://onlinephd.org/evolution-of-google-embedCreated By Online PhD

Focus on Google…

http://storify.com/e1evation/trending-topics-for-1-25-2012

Cover of "Glengarry Glen Ross"
Cover of Glengarry Glen Ross

Looking to sink your teeth into some good strategic thoughts for a Saturday? Chris Brogan’s got you covered…

2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.

In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post.

Source: 97 Ideas for Building a Valuable Platform

Go to the source if you’d like to consider all 97 ideas. Me? I like #66: “The old “ABC” from Glengarry Glen Ross was “Always Be Closing.” The new ABC is “Always Be Connecting.” Networks are what make selling easier. Your platform is part of how you network.” This is the second time ABC has come up in a couple of days and I was surprised that the person I mentioned it to was not familiar with this scene. It won Alec Baldwin an Oscar… [Warning; Not safe for work!]

For me, ABC means “Always Be Content” marketing – the connecting comes later! Chris has the ideas. I have a repeatable workflow for implementing them. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

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HubSpot has some great thoughts on building online authority that I’d like to share with you…

When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry?

Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that knowledge in a meaningful way online. And if you’re a business owner, you’ve gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue.

It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned. People used to do it in person; they still do, but now their reach can be extended by thousands and even millions by doing it online, too.

As it turns out, one of the easiest methods of doing all this is through content creation. It’s how people and search engines find you and determine your relevance; over time, the cream rises to the top. If you’re trying to build your online authority — like most smart marketers are — these are the ways you can use content to get the job done.

Source: 11 Ways to Use Content to Build Online Authority

My favorite is #11; ‘be a credible resource’. I’m not a great writer – in fact, I’d rather talk than write. I love SoundCloud and YouTube as a means of expressing myself. The problem is, Google doesn’t search for pretty or sounds good so I use curation as a means of drawing people into my site to view my original content. Go to the source if you’d like more of HubSpot’s perspective – comment or ‘connect’ to discuss how this applies to you and your organization…

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Twitter

Twitter has become increasingly important to me since the changes Google made to Google Reader on 11/1/11. Here’s how I’m currently using Twitter for maximum impact in my curation workflow…

Twitter has become increasingly important to me since the changes Google made to Google Reader on 11/1/11. Here’s how I’m currently using Twitter for maximum impact in my curation workflow…

http://storify.com/e1evation/tactics-for-thursday-the-4-ways-i-use-twitter

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Trending topics for 1/11/2012

Cool stuff from the past 24 hours…

Cool stuff from the past 24 hours…

http://storify.com/e1evation/trending-topics-for-1-11-2012

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More good thoughts from Heidi Cohen

Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats.

What’s a marketer to do keep your social media initiatives sated? Here are seven tips to develop appropriate content and engagement to nourish the social media beast, regardless of which platforms you use.

Source: How To Feed The Social Media Beast | Heidi Cohen

Go to the source if you want to learn more about how Heidi feeds the beast. Me? I use Google Reader to search for content that is in alignment with my brand and my blog so that I curate or create content that is in alignment with my customer value demands. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

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Storify read my mind!

http://storify.com/e1evation/storify-has-been-reading-my-mind

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WordPressOne of my new, favorite bloggers Heidi Cohen has these thoughts on blog design for you to ponder…

Writers at heart, many bloggers rush through selecting their blog design elements without much thought when they first start. But the reality is that design is core to your blog’s brand and readership. Therefore, out-of-the box blog set-ups most likely won’t work for you.

Blog design doesn’t require artistic training. It requires strategic (read: high level) thought, determining your blog’s goals and target audience (aka: persona) before you jump in and start blogging.

Review the blogs you read frequently to become familiar with your options. Consider which blogs you like and which elements of those blogs attract your attention. Make a list of those elements you want and those that you don’t want.

Here are twenty-one blog design elements that you don’t have to be a graphic designer to select…

Source: How To Design Your Blog | Heidi Cohen

Go to the source if you are interested in her 21 elements. Me? Through a long and rigorous evaluation process, I have decided to become a Woo Themes developer. I won’t bore you with the details of my search, but it literally lasted years. Woo offers over 100 themes that look good ‘out of the box’ but are also very easy for me to customize to a client’s specifications…

Heidi’s right! Much more important than the design is the actual strategy. Adam Osborne said “Adequacy is sufficient. All else is superfluous” and I agree. When it comes to design, I believe a tweaked Woo theme may be all you need – as I tell my clients, ‘Google doesn’t search for pretty’. I focus instead on delivering to my clients a system or toolkit with a repeatable process that is easy to use based on the premise that if it’s easy and fun to do, they might actually do it. On the back end, I have been working hard this year to link my ‘e1evation workflow’ more deeply to the value demands of my target audience by linking keywords to the problems my target audience is trying to solve. If you use a repeatable process like mine for your blogging and use a Woo theme for your site, you will draw your target audience in and the design won’t scare them away!

Heidi’s thoughts on determining your blog’s goals and target audience are must read before getting started — comment or ‘connect’ so we can talk about how this applies to you and your organization…

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WordPress

WordPress. Where would I be without it? Most likely living a life of quiet obscurity in Algoma, WI. Thanks to WordPress, however, I have a global platform and people can find me in Google. Does it work? Well? You’re reading this, aren’t you?

The Power of WordPress Infographic – Pingable :: Everything WordPress | Pingable :: Everything WordPress

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You Know What To Do

You Know What to Do

You’re fat. You know what to do. There’s not really a new book that will change it. It’s you who will change it.

You’re unemployed. That’s temporary, even if temporary is stretching into 14 months. You know what you need, even if that means education, a move, a change of circumstances. But I promise you that you know.

You’re broke. Money exchanges hands every day. More money than we’ll ever earn in a lifetime flows all around you. You can find ways to have some of it. You know some of those ways. Very few books or speeches will amaze you and set you on a path to claim them all.

Then Why Do We Read and Overstudy?

Because we’re afraid, because we’re procrastinating, because we feel many emotions that “seem” like uncertainty, but are more often good old fashioned lack of self-esteem. Because we’ve tried and failed one too many times and we’re upset with ourselves for this. Because we listen to our Inner Critic and we believe that He or She is right (is yours a male or female?).

Why do I read and overstudy? Because I’m not confident I’m good enough yet the things I read resonate with what I already believe. How short a distance would it be from consuming to producing with what I already know?

Be your own hero

One of my favorite bloggers happens to be a client. Her name is Nilofer Merchant. Of all the Steve Jobs’ ‘lessons’ that have been gleaned, I believe she has written the best and I share a part of it with you here…

“When I was growing up, I looked for a savior in just about everyone.

There were too many fruitless visits from child protective services. There were too many police cars that arrived to “quiet things down” only to let them flare up again the next day. There were too many visits to the hospital.The police men, the agency representatives, and even the hospital workers seemed unable to do anything about what they clearly knew was a problem. There were still too many holes in the wall from when the rolling pin aimed at me, missed.

Since those adults were unable to help me, it’s no wonder that I started to imagine a hero in my father, whom I did not remember and hadn’t seen since I was a toddler. I created a fantasy life where he rode to my rescue. Finally, when I was 12 years old, I met him again. And, of course, while the specific story is complicated, you won’t be surprised to find out that the person who had abandoned me when I was a baby wasn’t the person who was going to save me years later.

The day I met him, I realized something that would shape the rest of my life: there was no Hero (or Heroine) who was going to save me. I needed to save myself.

So, it’s with that life context that I am watching the beatification of Steve Jobs. Google the term, “Steve Jobs tribute” and you get back 5 million plus results. And I’m fairly sure that’s an undercount. There’s a good reason for this; the Hero Narrative has deep roots in our culture. We find it in history books and religions, in our sports teams and, yes, even in our corporate cultures. We obsess. We deify, as if there is a single defining idea of how innovation works, what makes a leader great, or how success happens.

This is not new. It is the idea of The One and it shows up in many ways: Who will be the next leader of the free world? What nation will be the next superpower? Which visionary company is the single conqueror of industry? (It’s Amazon, it’s Google, it’s Facebook, it’s Apple!). And we have it in management disciplines with debates like: isn’t it better to have one smart person than lots of ordinary people working for our organizations?

But I wonder if this framework is wrong.

Let’s take another look at Steve Jobs’s own example. He didn’t study other people; he followed his own passions. He didn’t seek meaning by trying to emulate someone else’s life, or even emulating the winning business practices of his day — as I’ve written before, he created a clarity of purpose for himself. The same principle can apply to all of us.

With all due respect to the Harvard Business Review, I’m going to ask you to follow the ‘via’ link and read the rest of Nilofer’s article and please, comment on it there…

I’m tempted to say that Nilofer is my hero, but I can hear her tell me ‘Dude. Be your own hero!‘ as clear as day in my mind. Her closing words say it all: “The cultural change when people know their own purpose and their own power in creating change is what could change everything: for ourselves, for our organizations, and our economy. So, go ahead and buy that Walter Isaacson book. But, let’s not obsess over being the next Steve Jobs or starting the next Facebook or [whatever]. Let us, instead, be inspired to find our own purpose in the world, and a tribe of people to do it with.”

What are you doing in my world?

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Many years ago, when our son Connor was acquiring language, he said to one of his brothers “what are you doing in my world?”. What made it funny was that he intended to say “what in the world are you doing?”, but his language was much closer to what I think we really mean when we ask that question…

Yesterday, I had a ‘what are you doing in my world?’ experience with my wife. We were driving from Algoma to Warrenville, IL to celebrate my mom’s 75th birthday. During the course of the trip, she…

  • Used Google Maps to find a restaurant in Milwaukee and find her way back to pick me up
  • Commented on my Facebook status from her smartphone
  • Critiqued a couple of blog posts on my personal blog
  • Actually tried to sell my mom on the value of having a smartphone!

…all from her HTC Evo!

Now these might sound like normal things to you, but I have always told people that when it comes to technology, my wife and I have a mixed marriage. Not I’m PC and she’s Mac, but rather I live it, she hates it. Until now, the internet has been my own private playground but apparently that’s not the case anymore — my wife is now critiquing my blog posts! I almost fell over when I was sitting in a meeting and saw that she had commented on my Facebook status. I was even more surprised when she made it back to the place where she dropped me off. I was even more surprised than that when the critiques she offered on my posts was actually good feedback and I think I’m going to listen to her more often [in that regard anyway]…

;-)

The growth of information

Image representing Eric Schmidt as depicted in...
Image via CrunchBase

“Every two days now we create as much information as we did from the dawn of civilization up until 2003.” – Eric Schmidt, former CEO of Google

Brilliantly sarcastic responses to completely well-meaning signs

Media_httpstatichappy_fkcpi

Follow the ‘via’ link above for 74 more. NSFW!!!

What is your identity?


Seems that everyone is talking about this concept these days from Nilofer Merchant to Mark Merrill. What is your identity?

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Things we’ve been tracking in the past 24 hours…

 

Image representing Research In Motion as depic...
Image via CrunchBase

Things we’ve been tracking in the past 24 hours… 

 

Image representing Apple as depicted in CrunchBase
Image via CrunchBase

Things we’ve been tracking in the past 24 hours…

 

Google Buzz Off
Image by Oversocialized via Flickr

Your Sunday morning collection of profound stuff to think about all day long. The big buzz this week WAS Buzz and the ancillary issues it raises…

“I’m having a hard time deciding whom to follow on which network with duplicate shares everywhere. The problem is compounded further by folks who auto-share from one network to another. There is no value in following people who share the same thing on Reader, Buzz, Twitter, Facebook, and so on. Duplication simply amplifies noise and reduces signal.

This is a real problem with social media today. Everyone wants maximum likes, shares, retweets on each and every thing they share. Their hope, understandably, is that each morsel they throw into social media becomes a feast on which everyone will drool.

Well, count me out. If someone is auto-feeding the same thing on all networks, it doesn’t add any value to me to follow them on all networks. Especially if they are not engaging in conversation where their content is landing.” Source: Google Buzz + Reader + Twitter + Facebook = Noise by @ScepticGeek

On to Gina Trapani on adding social media to your already hectic life…

“When you’re active on the Web, keeping up with all your online accounts can feel like a full-time job. You want your high school friends to find you on Facebook, your co-workers to follow you on Twitter, and business associates to find you on LinkedIn. But there are only so many hours in the day, and too many Web sites to check in and update. The good news is that you don’t have to hire a personal assistant to update all your profiles. With the right strategy, you can manage multiple accounts with minimal effort. Here’s how.” Source: Work Smart: Mastering Your Social Media Life | Fast Company

You’ll have to go to the source to read Gina’s thoughts. If you’re still confused, contact me; imho, few people know more about seamlessly integrating social media into your already hectic life than I do… Continue reading “Ponder this 2/14/2010”

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