7 social media tools for the news media

If I were a news media journalist what social media tools would I use to make my job easier? I attended a social media panel this morning hosted by news media journalists moving into the social media space and it made me think a lot about what tools I would use if I were in their shoes. Here’s what comes to mind…

First of all, I’d act like an editor and treat the millions of content creators on the internet as my personal little cub reporters. I’d harvest their content and build my stories using the following tools:

When it came to sharing the stuff I’d found, I’d use Shareaholic and some combination of the following tools to promote my reporting:

btw, I cheated on the first line — there are really nine tools in this post, but Google Reader + Google Alerts + Feedly all act as one unit to deliver a ‘virtual newspaper’ or magazine jam packed with valuable source content. Socialmention and Tweetmeme are good for ‘taking the pulse’ of a topic. The other tools depend on what type of tools are use for promoting content that’s been posted online. It kind of assumes the media outlet has a YouTube channel, etc., but that may be a pretty big assumption. Personally, I think the combination of Shareaholic + Posterous is the killer combination for promotion. Learn these two tools and you’ll be able to grab content FROM anywhere and post it TO anywhere so easily that you’ll be able add all those additional posting responsibilities without breaking a sweat!

If this list seems daunting or the post has you scratching your head, comment, call or contact and I’ll break it down for you. Happy deadlines!

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15x

What is 15x you say? 15X is the multiple by which the traffic to the blog increased over 3 months. In July I was serving up a paltry 4 pageviews per day. Then I got serious. In October that number increased to 63. I have no reason to believe that it will stop growing either, unless I get lazy and stop working at it… ;-)

How did I do it? Through an easy, repeatable process that begins with Google Reader, continues with this WordPress blog, and ends with social media integration. Question? Feedback? Leave a comment or use the contact page…

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The ‘Five Minute University’…

Today I’m announcing a new feature on the site; the ‘Five Minute University’. What’s that about? Well, the tool I use for screencasts, Jing, limits me to a five minute screencast. Todd, you say! Wake up — use Camtasia, use Flashback Express, use something that allows you to record longer. No, I say. I have a tendency to bloviate on topic that I’m passionate about and five minutes forces me to get my thoughts together!

The ‘Five Minute University’ is also an homage to one of the funniest bits I ever saw on Saturday Night Live [back in the days when it was actually funny]; Don Novello as Father Guido Sarducci outlines the concept here:

httpv://www.youtube.com/watch?v=kO8x8eoU3L4

Now, here’s my first 5 minute course on using Google Reader as your inbox for the internet…

httpv://www.youtube.com/watch?v=Zvf8E6knJtY

Questions? Feedback? Leave a comment or use the contact page to reach me…

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Using Google Reader?

Is there a good reason why you’re not? Using Google Reader, that is…

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