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In a sign that small businesses are finally emerging from the recession and looking to grow, an increasing number of business owners are adopting social media as a way to better market their business and reach more customers, according to the latest Citibank small business survey. The increased use of social media represents one of several findings in Citibank’s survey that shows small businesses are taking concrete action to grow in 2011.

According to the survey, use of social media increased significantly over the last year, with 36 percent of small business owners saying they use social networking sites such as Facebook, Twitter or LinkedIn to market their business, compared to just 19 percent a year ago.

Additionally, when asked what steps they will take to attract more business in 2011, 68 percent of small business owners say they will increase marketing and 54 percent say they will offer new products and services. Of those who plan to do business in a larger geographic area this year (38 percent), 49 percent plan regional expansion, 18 percent plan national expansion, and 16 percent are looking toward international expansion.

“As one of the main drivers of job creation and economic growth in the United States, small businesses are crucial to a robust and sustained recovery,” said Raj Seshadri, the head of Small Business Banking at Citibank. “We are thrilled to find that many small businesses believe the time is right to expand their business and find new customers, and at Citibank, we are committed to helping them succeed and grow.”

via businesswire.com

Interesting information from Citibank that indicates social media is becoming more and more mainstream for small business. Personally? I think the reason why is that smart business owners know that social media is one of those activities that takes more time than money — while both are scarce, owners are willing to get more efficient at some activities so that they can effectively engage in others. Comment below or ‘connect’ above to discuss how this applies to you and your organization…

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…from a former USA TODAY reporter…

“Today is the last day that I’ll walk through USA TODAY’s glass and marble lobby, itself a monument to flusher times.

I’ve been laid off from my dream job, and I’m not going to lie. It sucks. I enjoyed almost everything about my immediate world there, from my globe-trotting reporters to my creative production team to my hard-working and open-minded boss. My group was tight, and we laughed and learned from each other every day.

But what bothers me the most is what my firing represented. See, I’ve been learning all the tricks that a modern multi-platform journalist is supposed to know. In the past 22 months, I’ve blogged, tweeted, shot photos and videos, and handled speaking engagements. I edited my section, managed my high-personality staff and then in my spare time, I wrote cover stories – something that very few other editors at USA TODAY do. I hustled and I cajoled and I ended up out on my ass anyway.

I’m a true believer in the power of journalism. I walked into my first newspaper office when I was 16, fell in love with deadlines and chaos, and never looked back. During my 20 years in the mainstream media, I’ve written stories that have changed lives, and I’ve written stories purely for entertainment. I felt it was a calling, more so than a job.

But increasingly, things have become more interesting outside the newsroom bubble. I’d go to conferences and meet people who were making it just fine on their own. Some were creating niche businesses, busting up the paradigm. Others were parlaying old school media talents into fresh ventures, with a moxie that made me wish I had the freedom to emulate them. The air inside USAT’s towers on Jones Branch Drive always seemed a little stale after that.

These freelancers-slash-entrerpreneurs are smart. They are nimble. And now they are my role models, as I join their ranks.

So to the managers who made this decision, in less than 140 characters I tell you: Good luck steering the Titanic. And thanks for the head start. Now I’m really going to run.” Source: Goodbye to all of that… | Chris Around The World

The world as we know it is changing in very interesting ways…

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