The end of Google Reader [and what it means to me]…

This is the final installment in my series [rant?] about the death of Google Reader…

Teaching social media in my classes at Northeast Wisconsin Technical College and coaching my clients, I frequently quote the words of the great philosophers .38 Special who said:

Google Reader is gone. No farewell message. No thank you for the support. In fact, I can see my feeds in Google Reader, I just can’t interact with them.

A pretty clear indication that Google really doesn’t give a Tinker’s Damn for customers – only their data and the dollars they can glean from it. This whole experience has had a profound impact on me from the first moment months ago when I first learned that Google was killing Google Reader for no good reason [and believe me, I’ve read them all over the past few months].

This stupid move, along with other ones like Windows 8 by Microsoft leave me wondering where I can place my trust. Oddly enough, I find myself rethinking open source products like Ubuntu, Firefox and Thunderbird. Who knows where that will lead?!

In the meantime, thank you Google Reader. Thanks to you, I consumed over a half a million articles in the past 6.5 years of use and I am what I am today because of what I learned from you. And, thank you feedly for stepping into the breach! I have loved you for over 4 years and used you alongside Google Reader. I’m glad you won the reader race!

Tracking the trackers…

As you surf the Web, information is being collected about you. Web tracking is not 100% evil — personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. But, says Gary Kovacs, it’s your right to know what data is being collected about you and how it affects your online life. He unveils a Firefox add-on to do just that.

Gary Kovacs is the CEO of the Mozilla Corporation, where he directs the development of Firefox.

A Day in the Internet
Created by: MBAOnline.com

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How to be an ‘Inbox Hero’ with Gmail

Image representing Gmail as depicted in CrunchBase

Last Wednesday we began a series of ‘lunch and learn’ presentations at The Docking Station in Green Bay, WI and I am pleased to share it [almost] in its entirety below. This is the first in a series of ongoing presentations on the topic of thought leadership marketing which will be published in a book called “Be Known” on July 8, 2012.

Why start with Gmail? The answer to me is obvious; if you can’t manage your e-mail how can you be proactive in social media? Personally I don’t believe that you can ever get ahead as long as you are a victim of your inbox

I have outlined my thoughts on these topics in previous e-book called ‘personal news aggregation‘ which is free for the registration here. Just click on the word registration, supply a username and e-mail address and you will immediately gain free access. If you want to be a thought leader you have to be able to manage the content you need so that you can become and be known as the expert. The journey starts in your inbox!

http://youtu.be/hq5yksbplhE

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Open Share Icon
Image by Si1very via Flickr

Here’s my new, favorite Firefox plugin…

“Shareaholic makes it easy for you to submit the web page you’re on to your favorite sharing or bookmarking service, including: digg, del.icio.us, facebook, friendfeed, google bookmarks, google reader notes, kaboodle, magnolia, mixx, myspace, pownce, reddit, stumbleupon, tumblr, twitter, and ycombinator. You can also e-mail the web page directly to a friend.” Shareaholic – The browser add-on extension to share, bookmark and e-mail web pages quickly

If you’re a blogger, one of the most important things you can do is to get your content out into the social media stream is to share, share, share. Shareaholic is the fastest, easiest way I’ve seen to do that so far…

6/29/2011 My old friend the ‘Blog Post Promoter’ tells me via this post that I’ve been officially loving Shareaholic for over three years now. Although I have moved from Firefox to Chrome as my primary browser, Chrome remains the one extension or add-on that I could not live without. While I’m not a Chris Brogan or Darren Rowse, when an internet mechanic like me says this extension rocks, I’d suggest you find out why…

;-)

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Image via CrunchBase

Things we’ve been tracking in the past 24 hours…

 

Image representing Gmail as depicted in CrunchBase
Image via CrunchBase

OK, now this is cool! If you’re a webmail user — and by now I hope you are after hearing me tout Gmail — here’s an essential Firefox extension that you need to have…

WiseStamp a Firefox extension enables you to easily customize & add personalized email signatures on any webmail service (Gmail ,Yahoo, AOL, Hotmail). Empower your personal and business interactions Get WiseStamp Now!” Source: WiseStamp an Email Signature that works for you!

Go to the source and download it now…

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Netscape Communicator
Image via Wikipedia

Somehow this escaped my attention…

“Given AOL’s current business focus and the success the Mozilla Foundation has had in developing critically-acclaimed products, we feel it’s the right time to end development of Netscape branded software. Read the history page for more details about this decision.” Home :: The Netscape Archive 

It’s the end of an era, although Netscape as a company and a product has been dead for a long time. Long live Firefox! Get your free copy here.

Powered by ScribeFire.

It’s a well known secret in real estate that the three most important aspects of a property are ‘location, location, location’. In social media, there’s a similar mantra. It’s called ‘share, share, share’…

“If you step back and take a look how information moves in Social Media, it’s quite different than “Traditional Media.” Back in the day, most people got their information from newspapers or magazines. The direction of information is from the few (the writer or publisher) down to the many. We’ve all seen this in action in our daily lives, maybe to the point of not even noticing it anymore. Got a favorite newspaper columnist or TV show host? One single person communicating to possibly millions of people with little interaction between the communicator and the listeners.

As we step into the Social Media arena, the direction and flow of information is between the readers and the writers. The interaction (thanks to the internet) tends to be instant and the ripple effect from this sharing of information can spread far and wide. With the users of Social Media able to contribute news and information to anyone willing to listen, we now have a conversation. Just like the conversations you are already having at the local coffeeshop or at work.

The recent buzzing and tittering by the media about Twitter and Social Media in general, it’s no wonder business owners may feel forced into using these internet-based communication tools, or perhaps miss sales opportunities their competition is getting instead of them. Not being familiar with the landscape, many make that sometimes fatal error of confusing Social Media with traditional advertising.” Source: The Secret to Social Media – Business Networking – Biznik

This isn’t something to be afraid of — it’s something to be embraced and leveraged. Using the right set of tools, sharing is easy…

As the internet marketing gurus at Hubspot say ““Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect.” To that I would add each thoughtful ‘share’. In my seminars I ask people how many of them have ever forwarded a link to their friends or saved a bookmark. Of course EVERYONE has done that. What differs is the efficacy or efficiency of their tools.

Shareaholic

httpv://www.youtube.com/watch?v=aYefcEknS2Y

Shareaholic is my personal favorite and one of the first Firefox add-ons I install whenever I move to a new computer. I also recommend ShareThis, another Firefox add-on as well…

ShareThis

httpv://www.youtube.com/watch?v=FMSCJeagRAE

In closing, I’ll share with you one of my most important tactics. I’m always on the lookout for something good to share — it helps establish my thought leadership position. If something is really good, however, I’ll do a blog post FIRST and THEN share that post with others. Yes, it’s important to share but it’s ok to be a little selfish in the process by sharing something from an internet property that you own so that it drives traffic to your homebase, wherever that may be. Questions? Feedback? Leave a comment or use the contact page to reach me…

Here are mine [hint — you’ll want to right click on these images and view them in another tab so that they’re legible!]…

What are YOUR favorites?

Firefox or Chrome; which one should I use?

Image representing Google Chrome as depicted i...
Image via CrunchBase

This question is NOT a slam dunk! Also, you may be surprised to know that the answer depends on what computer platform you use…

“Which Should I Use on Windows: Firefox or Chrome?

There’s no short answer to this question, really, since neither browser is clearly better, so instead of a straight out “Use X” recommendation, let’s consider the pros and cons of each.

First, in our regular web browser performance tests, Chrome has regularly beaten up the competition or come in a very close second in most categories, while Firefox rarely leads the way. That might seem like a pretty big deal, but most browsers actually perform really well these days, so the fact that Chrome beats Firefox in most of our performance tests doesn’t mean Firefox is extremely slow—it just means that compared to Chrome, it’s not the fastest.” Source: Which Browser Should I Use: Firefox or Chrome? – Web browsers – Lifehacker

“But that brings us to another important point: Bloat. Despite the fact that Firefox generally does pretty well on memory use tests (strangely enough, it regularly wins that test in our browser performance tests), a lot of Firefox users are increasingly frustrated with slow-downs caused by what they see as browser bloat. It’s not at all uncommon to see a Firefox installation eating up more than any running application on your system, and while the memory consumption itself isn’t that big of a deal (Chrome eats a lot of memory, too), the high memory usage is often accompanied by serious browser slowdowns, which is a very big problem, and one that, anecdotally, at least, we hear from tons of Firefox users and very few Chrome users. (Presently company included.)

So what keeps Firefox users coming back despite Chrome outperforming it on Windows by most accounts? One of the biggest issues is extensions. Firefox’s extension ecosystem has long been a selling point of the popular open-source browser, and if there’s anything you wish your browser did differently, chances are there’s a Firefox extension to address it.” Source: Which Browser Should I Use: Firefox or Chrome? – Web browsers – Lifehacker

“Unfortunately, in our experience, Chrome for OS X is still much too young for full-time adoption. Remember, Chrome for Mac launched quite awhile after the Windows version and has been around much less than a year overall. Like Chrome on Windows, it shows a whole lot of promise, but it’s also prone to the occasional non-responsiveness and other bugginess that we aren’t used to and probably shouldn’t be seeing from a prime-time browser.” Source: Which Browser Should I Use: Firefox or Chrome? – Web browsers – Lifehacker

Me? I’m using Chrome more and more every day as Chrome versions of my indispensable Firefox addons become available. What about you?

Maintaining “Inbox Zero” with Google Apps

Image representing Google Apps as depicted in ...
Image via CrunchBase

This is the article I wish I had written about how Google Apps, Remember the Milk and Firefox work together to make you more productive in email…

“If I have more than 30 unread messages at any one time, I break into a cold sweat. So as a result, until recently I couldn’t imagine maintaining my maniacal level of control over my inboxes without a desktop email client’s notifications, rules & plug-ins.”

Inbox Zero is an important discipline in this day and age that few have mastered — click here to read more…

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Tactic #4: Use an external blog editor

Last week I covered tactic #3 in the tactics and tools series: blogging. Assuming that all my clients and readers went out and immediately launched a new blog by now you’re thinking to yourself ‘there’s got to be an easier way’. That easier way is to use a blog editor. Not just any blog editor; use ScribeFire. Jon M. of the Affiliate Business Advisor blog writes this:

“I mentioned previously in an older post how I have used various Blog Editing software, some have been good some have been complete crap and some fall, somewhere in the middle.

I just want to mention one that I have been using now for quite some time. Previously I was using software called Post2blog and I worked closely with the designer to add features in that I thought would make it better.

After Microsoft came out with their free Windows Live Writer software, the owner of post2blog decided to call it a day, and with it a number of features stopped working.

So i [sic] moved over to windows writer. I started to find that has numerous issues and was extremely slow to use. Posting videos was a nightmare though I believe they have fixed that now.

At which time I began looking for another editor to use to post to my multiple blogs.. i came across Free Scribefire which at the time seemed excellent but once again I found a ton of issues like you couldn”t align images which was a pain, they also had a number of other issues.. Yet I could see that it had potential if only the creator would fix some of the issues.

Well I have to say that the creator took the feedback from his users very seriously and I kid you not… within a matter of a month or 2 he had output at least 4 to 5 new updates to Scribefire… taking into account pretty much all of peoples requests.

Yet still there seemed to be a few issues that I ran into so i decided to create a video to show the owner..

And once again the owner took seriously the feedback and within a week had a new update out which included some of my suggestions

I stand behind this as its not only FREE but the support is by far some of the best support I have seen provided for a free based application.” Source: Internet Marketing Blog – Making Money Online » Blog Archive » Scribefire Review

Jon also put together a nice video review which you can view here…

Why use ScribeFire?

  1. You want to easily be able to slurp content from websites you visit.
  2. You want additional features or enhancements like Zemanta.
  3. You edit multiple blogs and want a way to quickly update them all.
  4. You want to actively manage pings and technorati tags.
  5. You want an easy way to generate ad revenue.

Slurp content? What is that you say? Here’s a video — easier to show than tell…

I’m a little bit rushed today — my focus is on gettings things in order before my trip to Germany Friday so I may have missed a thing or two. You can always ask a question in the comments or via the contact page. One final note; I would have liked to write about Windows Live Writer which had shown some promise, but due to the pissing match between Firefox and Microsoft, the Windows Live Writer add-on for Firefox does not work with the current version. If you’re an Internet Explorer user, you may want to evaluate that solution as well…

I love ‘Remember the Milk’!

Image representing Remember The Milk as depict...
Image via CrunchBase

The hosted task management system with the funny name is one of my favorite tools. Just this morning as I was hacking through my todo list, I tweeted that I was reminded what a great tool it is. Then, as fate would have it, I saw this post commemorating their 4th bday…

“Four years ago yesterday, we breathed a sigh of relief: after more than a year of development, our super-secret project was finally ready to launch! Little did we know that the adventure of Remember The Milk was only just beginning…

Five days after our launch, there was already a crazy 50,000 tasks being managed with RTM. Perhaps that should’ve given us some indication of what we were in for, but it wasn’t until 2007 that we figured out that, well, we might need a little help. (It turns out that two people and a stuffed monkey working full-time on a free app with some serious hosting bills does not a sustainable service make.)” Source: Remember The Milk – Blog

Remember the Milk, or RTM, is everything a task management system should be and it synchronizes with my BlackBerry and iPhone and integrates seamlessly with my Gmail account through their Firefox plugin. Of course I’m a pro subscriber! Question is, why aren’t you?

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Tactic #1: Master Firefox!

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First, what’s this nonsense about ‘Tightening your Tribe’? Well, it’s a reference to Seth Godin’s social media masterpiece ‘Tribes‘. As I read the book, I really enjoyed the strategic discussion but found any reference to practical, tactical tools was missing. I therefore decided to create a series of posts on tools that could possibly accompany the book. This is the first post — there are 9 more. I hope you enjoy them all!

Just in time for the first major entry in my series ‘Top 10 Tactics and Tools for Tightening your Tribe’, Google was kind enough to do a short video on the topic of browsers…

They even launched a new site called What Browser? for people who are unclear on the concept. The truth is there are dozens, maybe hundreds, of different browsers you can use to view content on the internet, but most people never venture beyond the familiarity of Internet Explorer. Personally, I go back and forth between the 5 browsers [Internet Explorer, Firefox, Flock, Chrome and Safari] I have installed on my computer and many times I have multiple browsers open at the same time because not only is it possible, but also desirable, to use a certain browser for a specific task.

I have joked before that Firefox is my wife and Chrome is my mistress, but my wife does not think that analogy is very funny. Maybe it’s better said that Firefox is my workhorse and Chrome is my show pony. In either case, I do most of my work in Firefox, although I am using Chrome more and more — especially with web-based Google products. So why do I love Firefox so much? Let me break it down for you… Continue reading “Tactic #1: Master Firefox!”

I

Mozilla Firefox
Image via Wikipedia

…for three main reasons: speed, extensibility, and safety. I found this great post this morning on “6 Reasons Why Mozilla Firefox Is Safe” and I want to share it with you…

“While statistics put Internet Explorer clearly ahead as the most widely used web browser, it’s clear to many people that it is not due to the excellent programming. Subject to more than one official inquiry in Europe, and numerous columns, both online and in print, the practice of ‘bundling’ the infamous browser with the every copy of the operating system represents the primary reason behind its crushing dominance.

Alternative web browsers are aplenty and have a low barrier of entry even for less technically savvy computer users, but people are generally not keen to change their habits or spending time researching, downloading and installing another application – especially when the one that comes preloaded appears to be working just fine.” Source: 6 Reasons Why Mozilla Firefox Is Safe Compared To Internet Explorer

You’ll have to go to the source to read all six reasons, but it’s worth the trip…

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