Tag: Featured

Effective March 1, 2011 e1evation, llc will introduce a new hosting policy. Websites hosted with e1evation, llc will incur a month $25.00 per month hosting fee. Those who continue to host with e1evation, llc will be included in ‘e1evation net’ and get free access to special insider support sessions hosted twice per month. Organizations choosing not to host with e1evation, llc will be given their domain, an xml export of their site and their theme files at a cost of $79.00 for the transfer. Questions? Feedback? Contact Todd Lohenry at todd@e1evation.com or (920) 710-0790.

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e1evation, llc announces that Todd Lohenry has been named the interim VP of Marketing, Sales and Technology at Jag, Inc., one of Northeast Wisconsin’s oldest and most trusted names in advertising.

There are two objectives behind the move:

Introduce internal systems and process improvements at Jag, Inc.

Jag, Inc. has already migrated from Microsoft Exchange to Google Apps for Business Communications. It is also in the process of implementing a new Content Management System [CMS] website, social media strategy, and Customer Relationship Management [CRM] system to improve both sales and customer service. Todd will manage the business development process and oversee the day to day operations of these systems and their processes which drive business development at Jag, Inc.

Expand the existing product lines of both companies.

Jag, Inc. is already one of the top providers of outdoor, indoor and commercial signs in the State of Wisconsin — President Jane Sweasy is a respected member of the Wisconsin Family Business Forum and the Northeast Wisconsin business community. e1evation, llc is a Google Authorized Solutions Provider, a CMS Website developer, a social media marketer, and a Charter Business representative — owner Todd Lohenry is also a public speaker and teaches the social media certification course at NWTC.

Together e1evation, llc and Jag, Inc. offer a full range of cost effective options that will work together to generate leads for our customers ‘here, there and everywhere’. Moving forward, billing and administration will be handled through Jag, Inc. – please contact Todd Lohenry regarding any transitional business issues…

About Jag, Inc.

“Jag billboards and commercial signs have been getting companies and their products noticed since 1946. As a family-owned business, Jag Outdoor Advertising prides itself on going above and beyond when delivering customer service, ensuring that every Jag customer achieves optimum results while earning a lifetime friend.”

About e1evation, llc

“e1evation, llc [pronounced elevation] is an international consulting firm that helps businesses, non-profits and academic institutions with marketing, sales and technology solutions.”

For Jag, Inc.:
Jane Sweasy, President
Jag, Inc.
1508 Sunset Avenue
Algoma, WI 54201
http://jagoutdoor.com
jsweasy@jagoutdoor.com
(920) 487-3443

For e1evation, llc:
Todd Lohenry, Owner
e1evation, llc
305 Steele St., Suite 27
Algoma, WI 54201
http://elevation.company
(920) 710-0790
todd@e1evation.com
###
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If it’s true that the first hour is the ‘rudder of the day’ than the next few weeks are the ‘rudder of the year’. If you lead an organization like I do, here are 4.5 books that will give you all the insight you need to chart a course for the year…

http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fmakrai-20%2F8003%2F974832f3-cfc8-4f4e-a456-7f7a36b9a700&Operation=GetDisplayTemplate null

Here they are in their recommended order of reading:

  1. 7 Habits of Highly Effective People. There’s a reason why this book is one of the most popular of all time. Read or reread it!
  2. Getting Things Done. Another book that has become so popular that people have forgotten why.
  3. Awesomely Simple. This one is new, but powerful enough to be a ‘must read’ recommendation for me. John Spence defines what a ‘book’ should be in the new millennium by hosting a website with bonus materials for readers. He’s also active in social media and eagerly engages readers…
  4. Your Best Year Yet! Enough said.
  5. The Autobiography of Benjamin Franklin. What? Yes, read it. Franklin’s systematic approach to building new habits is outlined here.

Now for the how. Yes, I’m even going to tell you how to read them. Read them via Kindle. “What”, you say? “I’m not going to buy a Kindle just to read these books!” “Well”, I say, “you don’t have to”. Kindle software runs on Windows, Mac, iPhone, iPad, iPod Touch, Android, Windows Phone 7, BlackBerry and via web browser. It synchronizes wirelessly between devices creating a virtual library of all the books you download allowing you to access them anywhere at any time. So, if I’m reading a book on my Sprint Evo and highlight a section that I want to go back to later, when I get to my computer and synchronize my books, the same selection will be highlighted, along with any notes I’ve made, on my PC. Did I mention that most Kindle books are around $10 as well? The total in the title is the sum of all the Kindle books I recommended and you can click on any title in the slider to order it immediately…

This video will help you get the picture…

Now as much as I love all things Google, Kindle content is cheaper than the new Google Books by about 50% in my informal testing and although the Android reader for Google Books is more full featured, imho, Kindle software is a more compelling offering at the moment. btw, if you’d prefer to listen, there’s always Audible — another service from Amazon.com! Again, no special device is required because there’s Audible software available for Windows, Mac, iPhone, iPad, iPod Touch, Android, Windows Phone 7, BlackBerry and web browser. Instead of listening to talk radio, now you can get smart while you’re driving around!

According to Einstein, doing the same things and expecting different results is the very definition of insanity. These books, combined with new ways of consuming their wisdom, will help you get from where you’re at to where you want to be as a business leader in 2011. Really!

All the best to you in 2011!

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A Tale of Three Websites

Here’s a case study — unscientific as it may be — about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ — both stations serve the Northeast Wisconsin market. All three sites serve a similar demographic, although the WORQ properties have an added ‘spiritual element’ that WTAQ does not have…

Here are the Alexa snapshots for each of the websites…

Here’s what I find interesting. WTAQ has the highest traffic rank as well they should — they are a large and successful part of Midwest Communications and they are the local outlet for Rush Limbaugh, Sean Hannity and my good friend Jerry Bader, who regularly outperforms them both in the Arbitron ratings. I don’t know what the budget was for the recent overhaul of the website, but it has yielded them great results in the Alexa rankings — until the ‘total beauty makeover’, WTAQ’s site was ranked in the top 5 million or so. Today they rank at 173,161.

WORQ’s website has been up almost since the dawn of the internet — 5 years longer than WTAQ and their Alexa ranking is a respectable 410,018. Not bad considering they are a Christian radio station that runs on donations. Their developer, Virtualtech, is doing a nice job for them and the station leverages the website well. I do not know the budget for the site…

Now for the upstart ‘Standupforthetruth.com‘. The site was launched two months ago as a companion site to a program called ‘Stand up for the Truth’ which airs M-F, for one hour at 9 CDT [listen here, either online or via podcast]. The show was launched December 6 and the site had a hard launch just 5 days before that. Here’s what I find noteworthy: Standupforthetruth.com is closing in on WTAQ’s Alexa rankings at 175,558 and should pass them up this week on their current trajectory. Pretty impressive considering the total budget for technology and training was less than $1,250!

In the spirit of full disclosure, I developed the social media hub for Stand Up for the Truth. The technologies implemented are all what I refer to as “good, fast, and cheap” free, open source tools:

  • Gmail
  • Google Reader + Feedly
  • Chrome + Shareaholic
  • Posterous
  • Facebook Page
  • Twitter
  • LinkedIn
  • MailChimp

All these “good, fast, and cheap” technologies are rolled up in the ‘e1evation workflow‘ — a ‘thought leadership’ methodology that produces great results online. Program host and station General Manager Mike LeMay has been trained in the ‘art’ of ‘consume, create, communicate’ and has done quite well considering he is an admitted technology neophyte. He would be the first to admit that program co-host Amy Spreeman and Hopenet360 director Jeff Strommen have been tremendous assets on the project, but he has come a long way himself demonstrating that the ‘e1evation workflow’ is truly ‘Mike-proof’!

There’s a fine line between blowing your own horn and sharing a story and I hope I haven’t crossed it here. I do believe, however, that it’s a sad dog that can’t wag it’s own tail from time to time. I don’t take credit for Mike’s great thinking, but he has confirmed again that the ‘e1evation workflow’ may be the shortest path to thought leadership on the internet. Mike perspective? “This just shows how hungry some Christians are for Truth. Lord willing He will be glorified as we move forward.” Ouch. I’m humbled — so much for my dog’s tail. I’ll put it between my legs where it belongs…

Bottom line? You don’t need to spend a lot of money to get your point across on the online — a ‘little guy’ like Mike bringing in the same traffic as a ‘big guy’ like Jerry Bader in such a short period of time and with so little money spent is an internet marketing success story of ‘David and Goliath’ proportions. Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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7+ Tools for Turning the Tide

I had the honor yesterday of team teaching a social media ‘bootcamp’ with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my ‘practical, tactical’ approach to social media implementation so he asked me to share it with the class…

Me? I think people who believe that social media marketing could be valuable for their business are immediately faced with the question of ‘how do I add social media to my overflowing plate and still get home for supper?’. If that’s true then we need a simple toolbox to help us go from being overwhelmed by data to effectively managing and producing it. This is my current thinking about the ‘7+ Tools for Turning the Tide’ [the plus is for retail destinations that would also benefit from location-based social media]…

http://www.mindmeister.com/maps/public_map_shell/71029957/7-top-tools-for-turning-the-infotide?width=550&height=400&zoom=1&live_update=1

Before you tweet back that this is way oversimplified, remember where most aspiring thought leaders are at! That’s why I use three maxims to guide my choice of tools:

  • “Things must be made as simple as possible but no simpler.” Albert Einstein
  • “Never use two tools where one will do.” Paraphrase of Thomas Jefferson
  • “The tools must be ‘good, fast and cheap’, completely cross platform, and available anywhere/anytime [which means they are web and mobile based].” Todd Lohenry

This mindmap is a revision of my now ‘world famous’ series ‘The Top 10 Tools for Tightening your Tribe‘ — the missing technology toolkit for Seth Godin’s book ‘Tribes‘. You’ll see that some of the tools have changed [I’ve moved to Chrome from Firefox, for example] but the principles are enduring and many tools have stood the test of time over the past year — a lifetime in the social media space…

Questions? Feedback? Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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How to Make Your PC as Fast as the Day you Bought It

Image representing Microsoft as depicted in Cr...
Image via CrunchBase
Does your computer suck? It’s probably your fault!

One of the most frustrating things in life is a slow computer.

Every few years, we buy an expensive new PC and love how fast it starts up, runs programs, and loads web sites.  Inevitably, though it starts to slow down, until eventually we are pulling our hair out waiting for it to do routine tasks.

Why is this? It turns out the answer is actually quite simple and you don’t even need to be “technical” to understand the causes and solutions.

The good news, it’s not the computer hardware that’s the problem.  In most cases the hardware you have is perfectly capable of being restored to its original glory and kept in fast running condition with minimal effort.

Rather, the problem lies with changes that occur to the PC’s software. The 2 most common causes of slowdown (along with easy solutions) are:

via howlifeworks.com

The author goes on to say registry errors and spyware and viruses are the two main causes of slowdown — and he’s right — but I don’t like the recommendations so here are mine…

I’ve actually been thinking about this alot lately. I optimized the computer of one of my favorite clients on Friday — Ann Renard of Renards Cheese in Sturgeon Bay. As I explained to Ann, for most people, the best day with their computer is the first one and unless you take a couple of basic steps to assure it will continue to perform, it will get worse and worse every day. Here’s what we did to get her a ‘new’ computer…

First, we went to Crucial.com, downloaded the memory scanner and found we could max out her memory for less than $90. She had been sold a computer with only 1Gb of memory which is well above the Microsoft minimums but not very practical in the real world…

Next, I used RevoUninstaller to delete the cheesy [I guess I actually meant that pun] antispam and antivirus apps that had been installed and replaced them with Microsoft Security Essentials. I figure Microsoft causes all the security problems, why not let them fix them? Seriously, I have found MSE does a great job with minimum system interference — something I can say about Symantec [Norton] or McAfee tools. You can download it here…

Finally, we downloaded and installed TuneUp Utilities. It’s the only utility that I purchase and resubscribe to year after year. We did the analysis and ran all the optimizers and now her computer is running great. TuneUp Utilities will continue to run in the background with minimal interference and keep her computer in great shape…

That’s it. For the paltry price of less than $150, Ann has a ‘new’ computer that will continue to run in tip top shape for the foreseeable future. For the record, I would have charged her $70 to do this work, but she had given me a great ‘care package’ of some of their new cheese products and I wanted to reciprocate. The approach that I took and recommend — more memory + TuneUp Utilities + Microsoft Security Essentials — is a winner that you can deploy on your own! Of course, if all of this was Greek to you, you’ll want to give me a call so I can do it for you…

As a bonus for having read this far, I’m sharing my ‘top tools’ mindmap with you — it’s a list of mostly free resources that I use and recommend. TuneUp Utilities is the only one with a cost attached. You can download Soluto at http://soluto.com and all the rest can be downloaded at http://ninite.com…

Zoom in with the plus sign… :-D

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49% of Small Business Owners use a Smartphone

“Over the past few years, it seems that a few mobile devices — laptops, Bluetooth headsets, and increasingly, smartphones — have become ubiquitous among business people. The days of the pager are gone. Small business owners seem to be outpacing the rest of America in smartphone adoption, according to a recent survey of nearly 10,000 small business owners. While only 17% of Americans own smartphones, according to a recent Forrester study, a whopping 49% of small business owners are reported to own smartphones. Of those smartphone owners, 35% own BlackBerrys, 33% own iPhones, 25% own Androids and 7% own Windows Mobile devices. While the study didn’t include a comprehensive look at how small business owners are using their smartphones, we suspect that merchants are turning to mobile devices to stay on top of everyday business needs through e-mail, scheduling and calls. We’ve heard success stories from business owners who also tweet on the go, see the importance of location-based services, and are investing in mobile advertising.

If you’re a small business owner looking for a smartphone, don’t fall victim to the hype — know why you’re doing what you’re doing and make a smart decision. Here’s my perspective on selecting a smartphone…

#1. In many ways, the cellular provider you pick is more important than the phone you use in many cases. If you live in a large metropolitan area, this is kind of a non-issue but most Americans live in non-metropolitan or rural areas. An iPhone is worthless where I live because AT&T is worthless where I live. Before you select a smartphone, review the coverage areas of the network you intend to use and make sure coverage is good in all the areas where you do business and live…

#2. Having selected a network, the services you use should dictate the phone operating system you select. imho, all small business owners should select Google Apps for their business. Period. The Android phone operating system is developed by Google and optimized for Google Apps. BlackBerrys, iPhones, and Windows Mobile devices can all benefit from Google Apps but Android works best. My advice is that small business owners use Google Apps with the most powerful Android phone available from their carrier. Get the best phone you can afford…

#3. Having selected a carrier and a phone, find a rep at your cellular provider who has a clue. You may laugh, but finding a good rep can be a bit like Diogenes searching for an honest man. For me, my carrier is Sprint, my phone is an HTC Evo, and my rep is Cindy Otley at the Oneida Street store in Green Bay. For me, Cindy IS Sprint and she is a primary factor in my decision to stay with that carrier. She’s smart; she knows her company, their policies and the options they offer and she’ll work hard to help you select the plan and phone that will work best for you. I don’t make a move with Sprint these days without talking with Cindy. YOU need a rep like her, especially if you’re not sure about #1 and #2…

There was one more juicy tidbit in the post…

While only 12% of respondents said that they currently market their businesses through mobile — via mobile ads and apps, for example — other reports point towards an upward trend in mobile advertising budgets. In fact, spending on mobile advertising is set to grow nearly 50% to top $1 billion in 2011, according to eMarketer.” Source: 49% of Small Business Owners Use Smartphones [STATS]

More about that later…

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The Top 10 Bacon Related Videos on YouTube

via bacontoday.com

You’ll definitely want to follow the ‘via’ link to collect all 10…

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The Top 3 Tools for Thought Leaders

Here’s a sneak preview of a presentation I’m giving tomorrow as part of a panel discussion at the Business Assistance Center at NWTC. It will be a lot to cram into to 10 minutes…

Top 3 Tools for Thought Leadershttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=top3-100922140731-phpapp01&rel=0&stripped_title=top-3-tools-for&userName=toddlohenry

Questions? Feedback?

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Tumblr Leaves Posterous in the Dust [?!]

Image representing Posterous as depicted in Cr...
Image via CrunchBase

Rising social media rockstar Kelly Neuville of Envano sent me an article from ReadWriteWeb [you can follow the ‘via’ link below the graph to the source and read the rest of the article if you’re interested] that would seem to suggest at first glance that I should abandon my love of the Posterous platform in favor of my first interest in this space, Tumblr. If I apply logic like this at every level in my life, I would learn a lesson from the flies on my farm and favor a steady diet of cow manure — after all, the sheer volume of their vote would indicate that manure is clearly a better food product, right? :-D

Now I’m not saying that Kelly was wrong to send me the article or that Tumblr = cow manure, although it would appear my analogy is heading in that direction. What I am saying is that there will always be a reason why the masses favor one product over another and it may have nothing to do with elegance or technological superiority. I posted the same data from a different perspective yesterday here; the article postulates that ‘The growth in Tumblr’s visitors probably has something to do with its popularity among celebs.’ and says ‘Earlier this week John Mayer made waves this week by shutting down his Twitter account, where he had 3.7 million followers, and switching to Tumblr full time.’ If that’s the case, then Tumblr has an ‘unfair advantage’ — it’s becoming the destination of choice for the MySpace crowd. My response? Meh…

via readwriteweb.com

Laura Ingraham was right — entertainers should shut up and sing. What I want to know is what are the thought leaders using? I was really impressed with Tumblr until I saw that Guy Kawasaki picked Posterous for his Holy Kaw! blog and then I wondered “what did I miss”?! And what about social media rockstar Steve Rubel? And what about me? Seriously, Posterous rocks at the two most important things I could expect any blogging tool to do; ingest almost any content for creation and curation effortlessly and autopost as part of my homebase and outpost strategy. I use Posterous as the foundation of my ‘e1evation workflow‘ and it made me one of the top thought leaders in my industry on the internet rapidly elevating my site to within the top 40k of all websites in the US in 3 months. I will and I have put my humble Posterous blogs up against the best and they’ve held their ground — believe me when I say I have no fear of Katy Perry on Tumblr…

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Make the switch to Posterous [+ WordPress]

A couple of weeks ago, the brilliant guys at Posterous started an even more brilliant marketing campaign to tout the efficacy of their Posterous platform against other blogging tools. They culminated their campaign with a post on the ‘Top 5 reasons to switch from WordPress to Posterous’ by saying…

“We’d be crazy to declare war on WordPress. It’s the most popular blog platform in the world — gazillions of bloggers have custom WP installations with plugin functionality that Posterous won’t touch anytime soon.

But WordPress isn’t for everyone, a fact supported by the thousands of WordPress users who have switched to Posterous in the last two weeks. So we thought we’d let some of them tell you why they switched.” Source: Top 5 reasons to switch from WordPress to Posterous – The Official Posterous Posterous

I encourage you to follow the link and read the 5 reasons. They conclude by saying…

“We’ve made it easy for you to make up your own mind by making the move from WordPress to Posterous hassle-free. We’ll copy over your blog content, URL slugs, comments and tags. Just go to posterous.com/switch/wordpress and enter in the url of your blog and email address.

We’ll take it from there. You don’t even need to set up a Posterous account. We’ll email you when we’re done copying your blog. And don’t worry, your WordPress blog will still be there.” Source: Top 5 reasons to switch from WordPress to Posterous – The Official Posterous Posterous

Here’s where I’ll add my two cents — which I think is actually worth quite a bit more! While I have used Posterous alone to take down website competition with much bigger staffs and budgets, the point I’d like to make here is that the answer in business is rarely either/or — many times it’s both/and. IMHO, WordPress still reigns supreme when it comes to the ability to theme a site and leverage plugins — they said it themselves: “custom WP installations with plugin functionality that Posterous won’t touch anytime soon” but Posterous handles some of the more difficult WordPress tasks automagically. So, why not use BOTH?! Posterous can automatically post to over 25 different internet platforms so I post to my Posterous blog and then autopost to my WordPress site. That way, I can leverage the 5 reasons to switch while still using my powerful WordPress site with the theme, the plugins and the seo that I’ve come to love AND generate valuable seo links from my Posterous blog to my WordPress blog as well. As you can see below, it’s working like crazy…

My ‘e1evation workflow’ leverages the simplicity of Posterous and the publishing power of WordPress in one, easy to use approach. I used this workflow for the 2nd quarter of this year and my traffic increased 590%. What’s even better is that thanks to Posterous, it’s drop dead simple to teach. Comment, call or use the contact form to discuss how we can apply the ‘e1evation workflow’ to your business…

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The ‘e1evation workflow’ continues to deliver!

In my effort to develop a powerfully simple workflow for my clients, I came up with something so elegant that I had to use it myself. Here are the results after 1 quarter of use…
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U2: Save The Yuppies Free Concert

One of the greatest thrills of my musical life was to be present at the ‘Save the Yuppies’ concert in San Franciso in 1988. I was working in downtown San Francisco at the time and at 10:30 in the morning, a local radio station announced ‘This is not a prank or a hoax, U2 will be appearing in a free concert in Justin Herman Plaza at noon today. I ran through the office, alerting my fellow yuppies. We stopped at a local deli and grabbed some Heinekens and made our way to the concert. The free concert was priceless!!!

The image below includes the famous statue on which Bono spray painted the words “Rock and Roll stops the traffic” in recognition of the cars which had stopped on the highway on ramp behind the impromptu concert to get a glimpse of what was going on. Bono was later forced by then mayor Diane Feinstein to appear in court and face charges for defacing public property…

Here’s how the Wikipedia describes it

The performance of Bob Dylan’s “All Along the Watchtower” is from the band’s impromptu “Save the Yuppies” concert in Justin Herman Plaza in San Francisco, California on 11 November 1987. The video intersperses the performance of the song with footage from the band’s performance of “Pride” from the same show, during which Bono spray-painted “Rock and Roll Stops the Traffic” on the Vaillancourt Fountain. This caused a bit of controversy, and ultimately, the band paid to repair the damage and publicly apologized for the incident. The phrase “Rock and Roll Stops the Traffic” reappeared 18 years later in the video “All Because of You” when an unnamed fan appeared with the sign at 1:55 in the video.

http://en.wikipedia.org/wiki/Rattle_and_Hum

And I was there…

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Blogging is the answer. Now, what is the question?

My business website is one of the most visited sites in Wisconsin, outranking websites with much bigger brands, more popular products, and bigger marketing staffs. How do I do it all by myself? The short answer is that I blog. The longer answer is that I have a documented workflow that anyone can use to drive traffic to their website and value proposition and it’s driven by email and bookmarking – two skills that almost everyone has mastered in this new millennium…

Now I don’t know a whole lot about search engine optimization or SEO – if that’s what you’re after, you want to call my friends at Envano. I do know however, that if you use the right tools and process, there’s a natural SEO that occurs through frequent posting. That ‘right tool’ is a blog…

“B2B blogging experts understand that a blog is a lead generation machine. This blog generates more traffic than our main company website. Each month, tens of thousands of people find this blog through search engines and social media websites, and thousands of them like the content enough to take the next step and respond to one of our offers and become a lead.

Some B2B bloggers think a business blog is just about thought leadership. Yes, B2B blogging is great for thought leadership and brand building. But, with this blog we get all the benefits of thought leadership, and also get lots of leads. By maximizing the lead generation potential of your B2B blog, you can have your cake (thought leadership) and eat it too (leads).” Source: How to Turn a Blog into a B2B Lead Generation Machine

There are options to consider whether you have a website or not. The first situation may actually be easier to resolve, depending on how much you want your new blog to resemble your existing website. I used to be a real stickler on this, but as time has gone on, I’ve become less concerned about matching the exact look and feel of the site [just know there are options for you regardless of your perspective] and more concerned about just driving traffic.

It’s an easy thing for me to add a blog to an existing site that will drive traffic using my ‘e1evation workflow’. From a design perspective, it’s much easier to just start from scratch using WordPress – a blogging platform that offers blogs that are already integrated with websites – but starting from scratch begs the issue of how you will populate the other pages on your site with information about your brand and products…

The bottom line is that whether you have an existing website or not, there are a couple of “good, fast, and cheap” solutions that are available to you. If you’re trying to figure out how you can add blogging and social media to your already overflowing plate and still get home for supper, comment, call or contact me — I’d love to show you how…

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Steve Jobs: Master of Irony

I’m not sure if it still is, but at one point in time this commercial was the most popular of all time…

Now, ironically, Robert Wright of the New York Times says Steve Jobs has become the ‘Big Brother’ that Apple warned us about in 1984…

“Jobs stands accused of what in Silicon Valley is a capital crime: authoritarian tendencies. He’s long played hardball with journalists who reveal details about forthcoming products, and now he’s deciding what content people can view on the iPhone and iPad. Apps featuring even soft-core porn are verboten, and some kinds of political commentary don’t make the cut. Apple recently rejected an app from a political cartoonist — and then, embarrassingly, had to reconsider after he won the Pulitzer Prize.

Put these two Jobs profiles together — emerging infotech hegemon and congenital control freak — and you get a scary scenario: growing dominance of our information pipelines by a guy who likes to filter information. No wonder Jobs’s detractors have been making ironic reference to Apple’s famous 1984 Super Bowl ad, the one that implicitly cast the IBM-Microsoft alliance as Big Brother.” Source: Is Steve Jobs Big Brother? – Opinionator Blog – NYTimes.com

Follow the source — it’s an interesting read…

2

Ummm. Helloooooo!?

This is why they say that a picture is worth a thousand words. The Oatmeal has communicated volumes about how the world perceives your email with one image:

You can move to the top with one simple tool: Google Apps! Google Apps allows you to attach Gmail and other powerful business apps to your internet domain in about 10 minutes… 

 

Use it if you don’t want the world to think you’re a Yahoo!

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From thinker to thought leader in one easy workflow

So you wanna be a thought leader? There’s no better way to make your point of view ‘searchable, findable, and knowable’ on the internet than this suite of tools. It is the simplest and most straightforward blogging workflow I can imagine and if you’ve got a better idea, I’ll be the first to admit [and use] it…

Updated 5/25/10 to include LinkedIn and YouTube. h/t Alan Petras. Lesson learned? Don’t leave YouTube off a social media workflow when you’re talking to a video guy…

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Wow!

Even I’m impressed by the way my new blogging workflow has increased traffic recently…

Compare this with your numbers and then comment, call or use the contact form to discuss how this applies to your business…

Posted via web from e1evation, llc

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The importance of curation

From a 30,000 foot view, there are two types of bloggers; creators and curators. Let’s talk about curation as an ‘art’ form…

“Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and up until very recently, it was left to technology. Content creation, meanwhile, was a human effort.

But all that changes with curation — the act of human editors adding their work to the machines that gather, organize and filter content.

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. “Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media. “Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view now.”

Who are curators? What can they gather and re-publish? Do they have the right to get paid for curation? If so, who’s adding the real value, the content makers or the curators/publishers?

For creators — people who’ve spent their careers making content and trying to sort out an economic model — curation can seem like an end-run around hard work. And so the conflict ultimately comes down to this: Is curation about saving money? Or about adding value? The answer, it appears, is “yes” to both.

http://curationnation.magnify.net/embed/player/?layout=&playlist_cid=&media_type=video&content=X4R3BR2QN5MNHDJC&widget_type_cid=svp

“A lot of it is economic — doing more with less — and it has crossed every media industry,” explains Allen Weiner of Gartner Group. “If you think about the tools you want to give an editor to make him or her more complete, you want to give them curation tools.” It could be “something they add to their own content. As more old media companies attempt to do more with less, publishing tools that allow this efficiency without demeaning the product quality … [are] going to be very important.”

So certain things are clear — there’s an economic imperative to add curation to the content mix. And from a user perspective, well done curation is a huge value-add in a world where unfiltered signal overwhelms noise by an ever increasing factor.” Source: Why Content Curation Is Here to Stay

My guess is that this blog is 3% creation and 97% curation. Does it work? You’re here, aren’t you?

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I can’t say enough about Gist

Seriously! I’ve posted on Gist over a dozen times in the past few months — it’s that good! Remember this? I called Gist the ‘cherry on top of my social media Sundae’ back in February. The screencast features my ‘holy trinity’ of morning news aggregation; Google Reader, Feedly and Gist — Gist starts at about 5:25 [although the whole screencast is worth a reprise]…

Yesterday, I received notice that Gist was now available for another of my favorite tools, Google Apps! Here’s a quick overview…

All the Gist info I used to go to the website for is now available per contact at the bottom of every email adding ‘people power’ to every email I receive. I’ll still use the Gist dashboard every morning to see what my powerful network is up to, but this new Google Apps functionality is the bee’s knees…

btw, if you’re still stuck on Outlook, there’s been a Gist plugin for that too! Go to Gist.com and sign up NOW!

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How Outposts Improve Your Ecosystem

via chrisbrogan.com

Posted via web from e1evation, llc

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