Tag: Facebook

Social web involvement around the world…

Hmmm. Interesting…

http://viewer.docstoc.com/v2/

Global Map of Social Media – December 2009 –

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Every once in awhile…

…I stumble upon something that I had used once and had forgotten and can’t remember why I stopped. This morning I fell in love with Shareaholic all over again…

“Shareaholic makes it easy for you to submit the web page you’re on to your favorite sharing or bookmarking service, including: digg, del.icio.us, facebook, friendfeed, bit.ly, connotea, google bookmarks, google reader notes, gmail, kaboodle, magnolia, meneame, mixx, myspace, plurk, reddit, soup.io, stumbleupon, tipjoy, tumblr, twine, twitter, weheartit, yahoo buzz, and ycombinator. You can also e-mail the web page directly to a friend.” Source: Shareaholic – The browser add-on extension to share, bookmark and e-mail web pages quickly

Why is this important? Let me try to net it out quickly…

Finding a great website may help you advance your knowledge but what if you had a way to share it with others that required little or no additional effort? Wouldn’t that be worth it? Sure, there are some websites that I keep for my own private use, but for the sites that contain good information for my ‘followers’, I can post those sites to my ‘rooms’ in FriendFeed and they show up as featured articles in the right hand column of my blog. That way, these bookmarks benefits me as well as the rest of the world and make my site more of a destination because of the valuable resources that are there! If you want to drive people to your website or blog, give me a call at (920) 486-4798 or drop me a note using the contact form above. I can help!

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define:brand

I got this from Seth Godin who got it from the Google dictionary…

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.

A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.

A brand used to be something else. It used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence. But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand. If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.

If you hear a designer say this, “A TCHO Chocolate bar, with its algorithmic guilloche patterns, looks like a modern form of currency. “Modern” was always part of the brand brief — no faux traditionalism, but resolutely forward-looking for a new generation of chocolate enthusiasts…” then I wonder if there’s a vocabulary disconnect.

Design is essential but design is not brand.

(Believe it or not, I didn’t make that quote up).

PS a Google tip: you can find the definition of any word by typing “define:” followed by the word into your search box.” Source: Seth’s Blog: define: Brand

This goes hand in hand with the earlier post I did about Facebook pages…

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Google privacy

Oxymoron or? Digg users voted on the top ten questions to ask Marissa Mayer, Google VP of Search and User Experience. Kevin Rose, founder of Digg, has the interview. Long, but worthwhile — especially if you’re a fan of Google…

httpv://www.youtube.com/watch?v=Z6bFyVGvg28&feature=player_embedded
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Hmmm. I think I may need to rethink Posterous…

I’ve been a fan of tumblr for a long time, but the fact that Guy Kawasaki chose Posterous for his ‘Holy Kaw‘ blog got me thinking and testing this morning. My jury’s still out, but I’m curious. Here’s a video tour from the ‘digitalchiropractor’ on YouTube — forget the doctor content and follow along. I think you’ll see why I’m intrigued — Posterous may just be the perfect social media front-end…

httpv://www.youtube.com/watch?v=qxeFOD5lZ4k
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5 ways social media is changing our daily lives…

This one’s a keeper…

“It is hard to know sometimes how our life has changed until we stop for a moment and look at how different it is from ten or even five years ago. In recent years social media, likely more than anything else, has significantly impacted most of our daily lives. Envisioning the global conversation that has developed over the past few years because of tools like Facebook (Facebook) and Twitter (Twitter) might have been unimaginable for most people at the beginning of this decade.” Source: 5 Ways Social Media is Changing Our Daily Lives

Please go to the source for the rest of Soren Gordhamer’s excellent post…

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Facebook for Fun and Profit…

Over the past 10 days I’ve had the opportunity to speak twice on the topic of ‘Facebook for Fun and Profit’ to LinkedIn groups Link Greater Green Bay and Link Appleton [thanks again, Mark and Stacie]. Here’s a post I wish I had in my aresenal before I did the preso — it includes some great tactical and practical advice I would have liked to include…

“Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.” Source: 32 Ways to Use Facebook for Business

Click the link to go to the source. For those of you from the group who requested it [Rich? ;-)], here’s a copy of my preso with a hat tip to Dana VanDen Heuvel of MarketingSavant.com and David Sauter of Envano who contributed thoughts and slides…

Happy Facebooking!

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I had a great time…

…at the Green Bay Net social media copnvention [thanks Elliot and Gina!] and thanks to my ‘board of advisors’, I revised the ‘tactics and tools’ mindmap and I had a great time with the folks who sat in on the preso. The content was well received so I’m planning on making an ongoing blog series out of the ‘Social Media Tactics and Tools [TNT? ;-)] mindmap. Stay tuned if you want to know all I do about effectively leveraging the same tactics and tools that I do each day…
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Add as Friend…

I looked up an old friend in Facebook yesterday and clicked ‘add as friend’ as I have hundreds of times before. The difference this time is, I know he’ll never accept. Why? Zach’s life was cut tragically short on Tuesday while he was doing what he loved best on this earth; flying…

Firefighting News covers it here, although his name is not mentioned. Details on the accident are sketchy…

“The Lockheed P2V-7 aircraft on the way to drop retardant on a California wildfire was between 100 and 300 feet off the ground when it crashed less than 2 miles from the Reno-Stead Airport on Monday evening, said Tom Little, lead investigator for the National Transportation Safety Board.

Little said nothing indicates pilot error played a role in the crash, which brings to 27 the number of deaths in fatal crashes of firefighting air tankers in the U.S. since 1991.” Source: Official: Jet engine on fire before tanker crashed – USATODAY.com

My buddy Craig Hairrell and I were talking about this yesterday as we pored over the reports across the internet over the phone. You read this stuff in the headlines every day, but once in a blue moon it means something to YOU personally.

Zach was a young man of the most exceptional character and potential. We both attended Morningstar Community Church in Aurora, IL when I lived there and we would still visit from time to time when we came back to town to visit family. Later, when I was engaged by LoPresti Aviation on a couple of projects and he was a student at Moody Bible Institute’s Aviation School we would seek each other out after services and talk flying. He was living my dream; young, handsome, gifted, a bright career in aviation ahead of him. His eyes would shine as he shared details about the program and I would hang on every word. All that is over now…

All except the eternal part — the part that really counts. You see, Zach knew Jesus Christ in a personal way and it showed in everything he did. His salvation and eternity are secure. Still, my heart breaks for his parents, Marci and Steve, and the temporary loss they most certainly feel until they are reunited with him in glory. Until then, I imagine that Zach will be testing a new set of wings — one that will never fail him…

Moral of the story? You’ve heard it before. Life is short. As Shakespeare said in Hamlet “Those friends thou hast and their adoption tried grapple to thy soul with hoops of steel”. In other words, ‘add as friend’ while you still can…

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Are you a ‘friend ho’?

Apparently I am or my college-aged son thinks I am because I’ll friend ANYONE in Facebook! My selectivity actually comes at the list level where I manage all kinds of subgroups. Here are my thoughts on the topic…

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‘Socialize’ your email…

No, I’m not talking about a plan for government to provide free email for all — that’s Google’s job! What I’m talking about is using your email to drive people to your home base or social media outposts. I advertise where I hang out online, what chat channels I use and what my latest blog post is with every email and all it takes is one, maybe two, free tools…

The first one is called Retaggr. Mashable says…

“What’s great about Retaggr is that it acts as the ultimate business card 2.0 for internet users who want to let people know who they are on the web as well as expand their personal brand. Likewise, Retaggr works as an ideal tool for bloggers who want their community of readers to get to know each other and participate more frequently.

With Retaggr, there is context around the comments on any given site. Names now become links that expand the Profile Card widget and showcase each owner’s virtual information without ever having to leave the site. Plus, blogs and sites that use Retaggr also get the photo tagging functionality which is similar to Facebook and Flickr, but takes it further by letting you see the names and Profile Cards of people in a picture all at one time.” Source: Retaggr: Stepping Up Online Activity with Super Business Card 2.0

Now here’s the cool part. Once you enter all your information into your ‘Super Business Card 2.0’, Retaggr gives you the embed code to create a cool signature file for every email client you use — Windows, Mac, Linux — makes no difference!

I have tested it with Office 2003, 2007, Thunderbird and Google mail — both Google Apps and Gmail — and it works like a charm. One catch, however, Google’s products don’t support html signatures so you need the second free tool which is a free Firefox addon called WiseStamp. The developer says…

“WiseStamp Firefox extension empowers your email signature on any webmail service (Gmail, Yahoo Mail, AOL, Hotmail, Google Apps…) Easily customize, Include IM & Social profiles, Automatically share your Blog posts, Quotes, News, Bookmarks and more… Enhance your personal and business email interactions” Source: Drive Traffic to Your Blog Simply by Using Your email Signature | WiseStamp Email Goodies

Using this approach not only makes it easy to reach me but also drives people to my social media outposts and ultimately draws them into my home base. Question is, why aren’t you ‘socializing’ your email?

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Rapleaf Study of Social Network Users vs. Age

New information on social networking usage…

“It’s no surprise that social media is still dominated by 14-24 year olds.

Rapleaf conducted a study on 49.3 million people in our database (aged 14-74), looking at social graph information across social networks such as Myspace, Facebook, LinkedIn, and Flickr. The following are some of the highlights of the information extracted” Rapleaf Business: Press – Rapleaf Study of Social Network Users vs. Age. Click the link to go to the source of this quote…

Worth the read…

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Welcome…

Swimming, Type F, front
Image via Wikipedia

…to all my new friends from the Green Bay Chamber of Commerce ‘How to be a social media rockstar’ event — it was great to meet you all at St. Norbert yesterday! Your heads are probably all swimming from all the content I crammed into the preso yesterday. Is there anything you’d like me to document? Comment on this post and I’ll do a quick screencast to answer your question if I can…

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Does a New Website Hold the Secret to Great Customer Service? | Fast Company

“Can online networking deliver us from the evil of bad customer service? Thor Muller is betting that ‘people-powered customer service’ will trump outsourcing and the impersonal call center. Muller is CEO and co-founder of getsatisfaction.com, a user-driven customer service community. Launched in September, 2007, the site provides forums where customers discuss problems with products and services of 2,500 companies from Apple to Zappos — whether the company participates or not. It also provides tools for companies to adopt getsatisfaction.com as their official customer service resource. So far, the site has drawn more than a million unique visitors. Here, Muller discusses why customer service is the new marketing, why you should bring edge users into the core of your business, and how a company you might expect to get it (Facebook) and one you might not (Comcast) are taking very different approaches.” Click the title to read more…

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