Facebook’s emergency privacy meeting uncovered!

Facebook’s Huge Maze of Privacy Options Mapped Out

Start Somewhere with Social Media

You’ve heard lots about it. Twitter and Facebook and you’ve gotta get on there, and something huge will happen, and, and… so then what? There’s so much hype and so many people skipping a few steps in the middle of the explanations that understanding what to do gets pretty frustrating pretty quickly. Oh, and results almost always underperform what people have led you to believe.

 

Maybe I can help.

Posted via web from e1evation, llc

Facebook’s manipulative deactivate account page

What really happens when you try to delete your Facebook account

Easy Posting for Blogging Experts and First Timers Alike

I´m pleased to share with ThePRLawyer audience another amazing tool for public relations and marketing professionals called posterous.com. This website is designed for just about anyone to post music, videos, pictures and content on the Internet just by sending an email. There are options for first-time bloggers with simple instructions to get started and more advanced options for seasoned blogging experts.

Getting started is easy, sign up by sending an introductory email to posterous@posterous.com with the option to attach files like photos or videos and voilá! The reply is almost instant and you are set up with your very own part of the information superhighway. A variety of platforms (up to 30!) such as Facebook, Twitter, Flickr, and/or Picasa can be integrated with your posterous. Once set up, you control where your information is going to be posted. It´s just that quick and easy.

Duct Tape Marketing´s John Jantsch explains the benefits for users by pointing out that “for many people, particularly those that rely on email as their primary communication and storage tool, this is a great way to create and curate content.” Jantsch also points out that posterous can be used as a hub for distribution with easy options to pick and choose what information to post and which platform it will be sent to.

Posted via web from Inside Posterous

I’ll be doing a webinar on using Posterous to establish thought leadership tomorrow at noon. It’s not too late to sign up…

Evidence that Facebook Works as Marketing Tool

While we hear about the power of social media as marketing tools, especially for those trying to bootstrap their businesses, but just how effective is it?

New research from Utpal Dholakia and Emily Durham of Rice University takes a look at this question. The study is featured in the March issue of the Harvard Business Review.

According to this study, companies that use Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing, and customer loyalty.  

Dholakia and Durham surveyed customers of Dessert Gallery (DG), a popular Houston-based café chain. Prior to the study, DG did not have a Facebook presence.

The study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company’s Facebook fans:

•    Made 36 percent more visits to DG’s stores each month.
•    Spent 45 percent more of their eating-out dollars at DG.
•    Spent 33 percent more at DG’s stores.
•    Had 14 percent higher emotional attachment to the DG brand.
•    Had 41 percent greater psychological loyalty toward DG.

According to Dholakia, the results indicate that Facebook fan pages offer an effective and low-cost way of social-media marketing.

Posted via web from e1evation, llc

Users of Facebook’s Social Network Are Mostly Anti-Social

The Most Facebook-Shareable Words

Find Long Lost Friends on Facebook

Facebook is now an essential unifying force in many people’s social lives — it helps friends arrange events, wish each other “happy birthday,” solidify communities and social bonds, and share recent memories with images.

All of that has been always possible by other, less convenient means, but Facebook helps us do one thing that’s unique to our time: Get daily updates on the lives of friends all over the world, in different walks of life.

In a way, that’s what the service originally was. Its name and college origins conjure images of a yearbook, intended not to keep up on what’s new but to act as a record of past relationships, associations and accomplishments. Facebook hasn’t forgotten that, so it provides tools for reconnecting with friends from your past — past schools, past jobs and even past e-mail exchanges.

Here’s a list of ways to find long lost friends on Facebook.

Posted via web from e1evation, llc

Evolution of Facebook privacy policies

An army of likable objects: The new Facebook marketing strategy

Since the fan Page was introduced in 2007, marketers on Facebook have been clamoring for fans. Campaigns to drive fan acquisition have ranged from contests to virtual gifts, all in the name of gathering an audience to support future marketing efforts.

StepChange, a leading developer of Facebook campaigns, says that once the brands they work have a good fan base, they shift to fan activation campaigns where the name of the game is to get audience participation. A few leading brands were graduating beyond activation into programs designed to monetized their most active fans. Then, Facebook deprecated fans and renamed them likers, which changed everything.

Posted via web from e1evation, llc

Facebook Adding Location Features This Month

Information has leaked that Facebook is set to roll out location-based features for users and brands as soon as this month. According to Advertising Age, users could see location options any day now.

These features will include the ability to check in at various locations, including retail spots and restaurants. We’re unclear as to whether users will be able to add or customize their own locations, but we are fairly positive that this move will put Foursquare, Brightkite (Brightkite), Gowalla and other location-based services in an uncomfortable position.

Posted via web from e1evation, llc

HootSuite Gives Groups More Twitter and Facebook Tools

Growth of Facebook & Privacy “Events”

How to Use Facebook for Business and Marketing

“Creating beats consuming”

Auren Hoffman has a great post on consuming vs. producing. He says…

“We are meant to be both creators and consumers. Today, however, most people consume far more then they create. Part of the reason for this is because being both a consumer and a creator at the same time is very difficult, and because goods and services have never been more accessible. But a healthy life is one that balances both creation and consumption.

When you consume you are often appreciating other’s work. You eat, watch movies, visit nice places, read books, and party. You vegetate to the sounds of your favorite musical artist on a wonderful couch while surfing Facebook on your beautifully designed laptop.

Creators do just the opposite: they strive to make something that others (or their future self) will appreciate. Creators toil, try different things, fail, and try again.” Source: Summation: creating beats consuming

…follow the link for the rest of his article.

It’s not hard to move from consuming content to producing content for your internet marketing. I’m working on a screencast to show you how Google’s Chrome, Shareaholic and Posterous can work together to help you make the transition from thinker to thought leader. Stay tuned…

Facebook’s April 2010 US Traffic by Age and Sex: A Return to Strong Growth

10 ways to embarrass your kid on Facebook

7 Surprising Statistics About Twitter in America

While only 7% of Americans are using it, the Twitter population is still 17 million people, which is roughly equivalent to the combined populations of Connecticut, Oregon, Kentucky, Kansas, and Oklahoma. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social WEb.

This statistic is my favorite. Follow the ‘via’ link to read the other 6…

Posted via web from e1evation, llc

The New Face Of Facebook

Put away your preconceived notions of what Facebook is all about.

For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves and act mischievous until the harsh realities of a cold world break their spirits into suits and boring 9-to-5 jobs that suddenly have them driving minivans, listening to James Taylor and reading columns like this (a fate worse than death itself).

Please click the ‘via’ link to read the rest of Mitch’s article…

Posted via web from e1evation, llc

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