Trending: Contrite Facebook CEO promises new privacy controls

Buffeted by privacy snafus and the lingering fallout from a damning, years-old instant messaging thread, Facebook chief exec Mark Zuckerberg switched into full-on damage control Monday, confessing that the sprawling social network had “missed the mark” when it comes to its complex privacy controls — and pledging to do better.

In an open letter published Monday in the Washington Post (whose chairman, Donald E. Graham, just so happens to sit on Facebook’s board of directors), Zuckerberg wrote that Facebook has been “growing quickly” and admitted that “sometimes we move too fast.”

“Many of you thought our controls were too complex,” Zuckerberg’s letter reads. “Our intention was to give you lots of granular controls” — uh, you can say that again — “but that may not have been what many of you wanted. We just missed the mark.”

Zuckerberg promised, in “coming weeks,” privacy controls that will be “much simpler to use” — including an “easy way to turn off all third-party services” that can access your account.

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Wow!

Even I’m impressed by the way my new blogging workflow has increased traffic recently…

Compare this with your numbers and then comment, call or use the contact form to discuss how this applies to your business…

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Real Estate Facebook Fan Page Received $25,000 Valuation

How are you leveraging YOUR fan page?

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Papa John’s Recruits Facebook Fans to Create Next Pizza

60% of Facebook Users Consider Quitting Over Privacy? We Think Not

Facebook Privacy Makes The Cover of Time Magazine

Facebook and Others Caught Sending User Data to Advertisers

The Wall Street Journal is reporting on what could be a major scandal brewing for Facebook, MySpace and other social networks: despite assurances to the contrary, the sites have apparently been sending personal and identifiable information about users to their advertisers without consent.

Large advertising companies including Google’s DoubleClick and Yahoo’s Right Media were identified as having received information including usernames or ID numbers that could be traced back to individual profiles as users clicked on ads. The data could potentially be used to look up personal information about the user, including real name, age, occupation, location, and anything else made public on the profile. Both of the aforementioned companies denied being aware of the “extra” data they were receiving and claim they have not made use of it.

The WSJ goes on to report that since raising questions about the practice with Facebook (Facebook) and MySpace (MySpace), both companies have since rewritten at least some of the code that allowed transmission of identifiable data. Beyond those two companies, LiveJournal, Hi5 (Hi5), Xanga (Xanga) and Digg (Digg) made the list of sites identified as sending identifiable information back to advertisers when a user clicked on individual ads.

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Facebook Grapples With Privacy Issues

4 Ways to Twitter-ize Your Facebook Profile

When It Comes To Social Media, Many Marketers Jump The Gun

Many companies jump into social marketing before they are ready. The opportunities to connect with customers, learn from them and benefit from word-of-mouth marketing are irresistible. But CMOs must first establish the internal resources and processes that are necessary for their companies to be successful in social marketing.

Here is a checklist to help marketers prepare for social media interactions:

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The Fuss About Facebook

If you don’t want Facebook to know something, why publish it? Granted, they have the trending tools to make some pretty accurate assumptions, but it’s pretty simple to not share on Facebook. What is the cost of not sharing? Therein lies the rub: the less you share, the less you connect, the less likely you will be to truly benefit from the Facebook experience (and other online social networks). In the end, if you’re a private person or concerned about your information, status, etc… there is only one option: don’t publish, don’t network and don’t connect.

Mitch Joel has some great, common sense advice on Facebook and the whole privacy kerfluffle. Follow the ‘via’ link to read the rest of the article…

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The Set-It-and-Forget-It Guide to Never Missing Important Events

Missing cool events, hot jobs, great deals, and important news stinks. Having an inbox stuffed with email alerts is just as bad. Here’s how to stay alert with the best email alert services, but avoid a cluttered inbox.

With a smart inbox setup, you can choose to see all the new things you’re interested in—albums from your favorite artists, new episodes of favorite TV shows, Facebook and Twitter happenings, local concerts, and more—without having all those alerts become inbox annoyances you’re more apt to ignore than mark on your calendar. You can check in once a day, on breaks, or whenever you want to see what’s coming up, and save your inbox for things you actually need to act on. We’ll start off this guide by highlighting our favorite email alert services, covering everything from TV and concert alerts to notifications for Facebook or cellphone minutes. After setting up your various alerts, we’ll explain how to use smart email filters to keep your inbox clean and your alerts useful.

The way we’re setting this up, it’s best to go ahead and sign up for these services first, then filter them all down.

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5 Essential Facebook Privacy Tips

Some good stuff to remember — especially #1! Follow the ‘via’ link…

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Should FTC set rules for Facebook?

ReclaimPrivacy Bookmarklet Rates Your Facebook Exposure Levels

Puerto Rico Earthquake Survivors Immediately “Like” Facebook Page

A magnitude 5.8 earthquake hit Puerto Rico just over 60 miles from San Juan this morning. Thankfully, damage and casualties appear to have been minimal, but that didn’t stop an impromptu community from popping up on the web within hours of the event.

A Facebook page called “Yo tambien senti el temblor del 16 de mayo a las 1:06am en Puerto Rico!” (“I felt the earthquake May 16 at 1:06 AM in Puerto Rico, too!”) was formed within an hour of the rumble, and more than 11,000 people have “Liked” it in the morning and afternoon since then.

The page doesn’t serve a practical purpose; it isn’t a hub of citizen journalism or a tool for relief workers. Rather, it’s a place where a community of Internet (Internet) users can connect and share anecdotes about the quake through wall posts and shared images, including one natural disaster-themed Kanye West “I’mma let you finish” parody.

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Facebook to Ban Its Most Popular Game?

Trouble in paradise?

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Facebook Exodus Planned for May 31: Will You Quit?

When Facebook launched its Open Graph API and brought instant personalization to the web it probably didn’t expect users to revolt — but they are. In light of growing concerns around user privacy, Matthew Milan and Joseph Dee are attempting to mobilize a formal Facebook revolt with Quit Facebook Day.

The purpose of the site is to encourage those “sick of Facebook’s lack of respect for your data” to quit the social networking site. Users can “commit to quit” with their Twitter handle or name and join the others publicly pledging to do so in unison.

The delete-your-Facebook movement — scheduled for May 31 — has yet to attract too many pledges, but with anti-Facebook sentiment on the rise that could change in the near future. In fact, yesterday Danny Sullivan of Search Engine Land noticed that “how do i delete my facebook account” is now one of the top Google suggestions when typing “how do i …” in the search box.

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I Tweet Therefore I Am

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals and also as a global society.

Twitter’s simplicity is part of its brilliance. The ability to interpret, analyze and in turn, predict behavior, currently sets it apart from most other social networks. Twitter has become a human seismograph,  measuring and broadcasting the pulse of not just the Web, but also world and local events. News no longer breaks, it Tweets. And if you’re plugged-in to the human seismograph, you are part of a movement, one that defines trends and distributes information before the rest of the reverberations are felt across the rest of the world. You become part of the new information system.

In many ways, Twitter’s openness creates a new genre of digital anthropologists, sociologists and ethnographers.  Twitter users reveal the state of all things captivating attention and inspiring action, all in real-time. As new found social scientists, we learn everything. Most notably, we can pinpoint how Twitter, as well as Facebook, is transforming popular culture and the behavior that defines it.

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Facebook: Facts You Probably Didn’t Know

Word Count of Facebook’s Privacy Statements

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