So… whatcha doin’ over there on that laptop, denizens of the world? Well, according to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media.
Yeah, 22% might not seem like a mammoth percentage, but you have to take into account the fact that this finding is on a global scale. Also, a few more telling takeaways from the report:
- Currently, three quarters of Internet (
) users worldwide visit a social network or blog when they go online — that’s a 24% increase over last year.
- Joe Average (the international version) spends 66% more time on these sites than he did a year ago — for example, your average user spent 6 hours on these sites in April 2010, while last year he spent 3 hours, 31 minutes.
- Facebook (), YouTube and Wikipedia (
) make an appearance among the world’s most popular brands.
We’ve seen ample proof of the burgeoning popularity of social media in the past — just two months ago, Nielsen reported similar growth — and it makes sense. Facebook has been giving Google () a run for its money when it comes to traffic, and YouTube () recently surpassed two billion views per day.
Soooo, American entrepreneurs — how’re you grabbing your share of that 6 hours of Facebook time?
Bright, shiny objects! 
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