Daily Number: Video Uploaders

“While most online Americans have watched or downloaded a video on the internet (69%), a much smaller — but growing number — have uploaded a video themselves. A 2009 survey found that 14% of internet users have uploaded a video to the internet so others can watch or download it, up from just 8% in 2007. The growth of social networking websites like Facebook and MySpace have contributed to both the growth in viewing and to uploading of online video. In fact, roughly as many video uploaders put their video on a social networking site (52%) as shared their video on a dedicated video-sharing site such as YouTube (49%). Far viewer uploaded their video on a news website (12%) or blog (10%). More video uploaders say they place no restrictions on who can watch their video (50%) than say they “always” restrict viewership (31%). Four-in-ten uploaders have been surprised by the number of people who watch their videos, and 28% say sharing videos online helped them meet new people.”

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10 Fascinating Facebook Facts

Facebook’s astronomic rise, staggeringly large user-base, and world’s youngest self-made billionaire CEO make it one of the most fascinating companies around today.

While everyone knows the basics about the service’s Harvard dorm room origins, we’ve delved a little deeper to find out more interesting snippets of info.

Here are 10 facts you might not know about Facebook, so read on and let us know your favorites in the comments box below.

Window Manager Sizes and Moves Windows into Grid Formation

The ability to center a windows is something that I’m really anal about and Windows 7 missed it with Aero snap. I’m glad Window Manager adds that functionality…

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Everybody hates Facebook but they aren’t leaving

As Facebook prepares to celebrate reaching 500 million members later this week (it added the last 100 million in only five months), ForeSee Results released the unhappy findings of its 2010 American Customer Survey Index. Participants gave Facebook only 64 points out of 100 in the customer satisfaction survey, making it one of the lowest-ranked companies in its category (MySpace was given a 63). “ForeSee Results CEO Larry Freed says that ‘privacy concerns, frequent changes to the website, and commercialization and advertising’ are responsible for the low rating,” Mashable reported. “Those reasons for dissatisfaction mirror the ones revealed in previous searches.” Even as Facebook users continue to express their dissatisfaction, however, they just aren’t leaving the social networking site. Mashable hypothesized that they are sticking with the site because there is no strong competitor to turn to or because the site, over time, has made itself essential for event planning and communication. “Founder and CEO Mark Zuckerberg will be giving a rare TV interview with Diane Sawyer [Wednesday], presumably to talk about the (500 million member) milestone and repair some of the PR damage in the wake of these privacy scandals and in anticipation of the release of the film The Social Network,” Mashable reported. To provide some context, Foxnews.com scored an 82 in the survey; Google scored an 80; and Wikipedia, Bing, YouTube, CNN.com, MSNBC.com, and Yahoo all scored somewhere in the 70s.

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App Lets Brands Add Groupon-Like Deals to Facebook Pages

You CAN Teach an Old Spice New Tricks!

I’m on a horse.

Those are the words that turned the once-stale Old Spice brand into something refreshing and new. The folks at Proctor and Gamble, who make Old Spice, took it a step further last week when they launched an Old Spice Guy response campaign, creating dozens of personalized responses to the tweets, emails and Facebook posts from his many fans, including George Stephanopolous (presidential abs!) and Alyssa Milano.

Marshall Kirkpatrick from ReadWriteWeb did a bang up job giving us a behind the scenes look at how the campaign worked. At this point, I have to confess that I’ve watched every one of the videos. Between that and the media overload about the ab-tastic spokesman, I’ve been thinking a lot about what a campaign like this means, especially for nonprofits. Like the Red Cross text message campaign and any one of the Humane Society Facebook fundraisers before it, I’m certain this is a campaign the sector will be dying to replicate. So, what can we learn?

Your campaign has to be one, if not both of the following: funny and immediate.

Extremely hilarious things go viral, we know this. We haven’t collectively watched cat in a fishbowl over ONE MILLION TIMES because it’s socially relevant.

Funny is not enough, though.

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Basics of Photo Cropping That You Should Understand

I use Picnik for most of my simple photo editing and it does support the ‘rule of 3rds’ as discussed in the article. Also works in conjunction with Picasa and the Picasa web app which I highly recommend as well…

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If You Think Social Media Marketing is Worthless, You’re Doing it Wrong

Has your company spent seemingly countless hours tweeting on Twitter, networking on Facebook and writing the company blog? Have you found yourself wondering if it’s all a waste of time? Maybe that last Facebook fan page contest saw fewer entries than you’d hoped for, or that last Twitter-only coupon had fewer redemptions than you’d expected, but perhaps that’s not all that matters.

According to the the latest report by analyst firm Forrester, many people are looking at the face-value dollars and cents of social media marketing and, put simply, they’re doing it wrong. Beyond clicks and coupon redemptions there lies a case for social media marketing that shows its value is well beyond what we see on the surface.

Analyst and report author Augie Ray writes in a blog post this morning that traditional measurements of success for return on investment in social media marketing lead to an incomplete picture.

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The One Mistake That Will Kill Your Facebook Page Strategy

This morning I received an email from a reader linking to an article from Ducati, the famous motorcycle company, about why they decided to remove their Corporate Blog and replace it with a Facebook Page. In the article they highlight the various reasons that they decided to make the shift. While they may have justified the shift and think it was a smart idea, in reality they just shot themselves in the foot … here’s why.

Corporate blogs are good for a number of reasons, most importantly search engine optimization. While a company may not have resources for company blogs, any large corporation can easily put aside the budget for one … it really isn’t that expensive. The primary reason to keep the blog is that gaining fans on your Facebook Page is a conversion game. While fans will come through Facebook, and you can pay for Facebook ads, the user acquisition cost via a blog should be comparable to the cost of acquiring fans directly from Facebook.

Any effective social media marketing strategy involves multiple channels. Yes, Facebook should be one of your company’s primary marketing channels, however killing all other channels and replacing them exclusively with Facebook is not only a bad marketing gimmick but it’s also a great way to kill off your other channels of new Facebook fan acquisition. By embedding your Facebook fan box on your website (as we have done on this website’s sidebar), you can dramatically increase your Facebook fan base.

Combined with search engine optimization, your blog could become the largest source of new Facebook fans. So word to the wise, if you are considering killing your company blog, think twice about it because you may just be killing one of your greatest potential channels for acquiring new Facebook fans.

Thanks, Kelly! Nice catch…

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Keep Killing Your Blogs

I read a post a little while back from Mathew Ingram about people killing their blogs and starting email newsletters. While I think email newsletters and email marketing are alive and well (and I highly recommend them), I can’t see the value in killing a blog. A blog is a media property. It’s free organic search. It’s a way to communicate one to many, but then get extension (yes, people can forward your email, but how clunky). It’s a bit more object permanence, insofar as it’s out here on the web, even if you get it sent to your inbox, too.

Blogs are media. Cameron Rawson has TechLeash. He’s got a platform in northern UK that sets him out as a guy interested in tech and the future. If it’s just an email list, it’s much harder for him to be discovered. He has to be passed around like a secret.

Blogs are multi-faceted. Steve Garfield can teach you how to Get Seen, or he can send you Off on a Tangent. We can do many things with blogs.

Blogs are sales engines (if you want them to be). I’ve written about my worry reduction buttons before. Though you can market via email (and many people – including me – do), you can market even more with Google’s and Twitter’s and Facebook’s help via a blog that sits there waiting for love.

Not to mention the fact that done right with a tool like MailChimp, a blog can automatically feed your newsletter so you don’t need to make a choice between a blog or newsletter — they can be a tightly integrated part of your internet marketing…

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This Week’s Most Popular Posts @ Lifehacker

Definitely my favorite tech site. What about you?

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Facebook Redesigns Event Pages

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