Reasons your organization can’t afford not to measure its Facebook presence:
- 500. Million.
There are over 500 million people on Facebook. They’re connecting with friends, sharing information, even segmenting themselves into like-minded groups. It’s a gold mine of measurable, actionable information.- It’s where users spend their time online.
Social media, and especially Facebook is where users spend most of their time online today. Yet marketers are spending disproportionately more money on email and search. Shouldn’t you be fishing where the fish are instead of trying to lure them away to your corporate website?- Your friend has 130 friends.
The average Facebook user has 130 friends. In other words, for every person you engage with on Facebook, you have the potential to amplify your message 130-fold. Did someone say golden opportunity?- Your competitors are doing it.
Your competition is on Facebook, measuring their presence, maybe even optimizing it. If you aren’t doing any of those things, you’re already behind.
Stop Phoning It In
- Image via CrunchBase
If you’re responsible for your company’s newsletter [‘or blog or any other outward facing communication’ ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can I put into this newsletter?” Then ask yourself this question: “Would I share this with someone in my family or with my friends?” That’s one way to figure out how to fix newsletters.
If you’re looking for new buyers, don’t just lamely ask people. Figure out how to find them. Use social tools. Use old fashioned search tools. Create interesting content that would appeal to the kinds of people you need, and figure out ways to promote that. Look OFFLINE. It’s amazing how few people do that last one, by the way, if they’re getting deep into the online world.
If you’re responsible for improving coverage for your company as a public relations professional, put more time into building your relationships with your network before you have a new story. Connect with them about their own things. Ask them about their own passions. Get to know them outside of the article. Ask them how you can help them, or much better still, just figure out a way to be helpful and do it, gratis.
via chrisbrogan.com
Related articles
- Can “Freemium” Be Profitable? MailChimp Data Says It Can (nytimes.com)
- Goodbye FeedBurner, Hello MailChimp (kara.allthingsd.com)
- Add Facebook Comments to your MailChimp Campaigns (mailchimp.com)
How To Automatically Post Webcam Snapshots As New Blog Posts
Click here to go to the source and get the details; makeuseof.com
Why Facebook’s New Groups Will Change the Way You Use Facebook
via readwriteweb.com
You can follow the ‘via’ link above to go to the source and read the rest of the article…
Is Facebook Suffocating the Rest of Social Media?
You can follow the ‘via’ link above to go to the source and read the rest of the article…
Why the New Facebook Groups Suck on So Many Levels
You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…
New Facebook Groups Could Be Big for Business
You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…
Facebook Groups Is Sort Of Like Google Wave For Human Beings
via techcrunch.com
You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…
With new Facebook Groups, FriendFeed’s gone mainstream. Two years late.
- Image via CrunchBase
What’s really striking about the new Facebook Groups is that they truly are “FriendFeed gone mainstream”.
When I first saw the new Facebook Groups I thought, “My, they look a lot like FriendFeed”. That’s no surprise either, the team that pioneered realtime discussion and sharing groups at FriendFeed now works at Facebook and its co-creator Bret Taylor is now CTO there.
FriendFeed was, and still is, loved by a loyal following for its fast, powerful social sharing and discussion possibilities. Just before Facebook bought the company last year it really had become something special, a technical feat of beauty that I loved. The problem was that the mainstream public never took to it. It was just too… well, geeky. Now with the newly re-imagined Facebook Groups we see how FriendFeed can finally be accepted by the masses – by being less geeky, more streamlined… and built right into Facebook.
Like FriendFeed, Facebook Groups have the ability to share and discuss text, images, photos, videos and links in realtime. The ability to import feeds is missing, as are other “advanced” features of FriendFeed like cross-posting, exporting RSS feeds, posting via emails and the like, but by stripping those out what we have here is essentially FriendFeed’s vision gone mainstream.
People certainly seem to be taking to the new groups’ potential. Here at The Next Web we already have lively Apps and Apple groups among others, and Robert Scoble has a group for tech news reporters and bloggers that has got off to an interesting start.
via thenextweb.com
Related articles
- Facebook Groups: Ingenious Or Annoying? [POLL] (mashable.com)
- New Facebook Groups Designed to Change the Way You Use Facebook (mashable.com)
- Facebook Groups Don’t Have A Privacy Problem, But Someone Needs To Can The Spam (techcrunch.com)
- The Benefits of Using Facebook Groups (labnol.org)
- How to create a Facebook Group (telegraph.co.uk)
8+ tools for upgrading your Twitter experience
- Image by yjsk via Flickr
Admit it: You might love Twitter as a social network, but you probably don’t love it as a service. Twitter is the Yugo of social tools — it can take you wherever to need to go, but there aren’t a whole lot of bells and whistles. Of course, Yugos probably broke down less often.
Twitter’s simplicity is probably a big part of why it has attracted so many new users over the last four years, but once you master the basics, it isn’t long before you find yourself wishing there was an easy way to unfollow inactive users or send private messages to several people at the same time. The good news is that Twitter makes it easy for developers to create tools that can take your Twitter experience from Yugo to Lexus without too much fuss.
Here are eight Web applications that you can use to kick your account into a higher gear. Note: For simplicity’s sake, I won’t get into full Twitter clients, mobile apps or analytics tools today — those weighty topics will have to wait for their own posts.
via smartblogs.com
What’s the + for? HootSuite. If you follow the ‘via’ link, you can read the author’s perspective. For me, however, HootSuite is the one tool that rules them all. Why? As a web based app with great mobile apps for iPhone or Android, it’s always available to be my social media dashboard — not only for Twitter, but for Facebook pages and other social media sites as well. HootSuite — don’t tweet home without it!
4 must-have social-media dashboards for your business
- Image via CrunchBase
While big brands and agencies have the luxury of resources and money, local businesses don’t. What they need is a social-media dashboard — an all-in-one, Web-based monitoring tool for Facebook, Twitter, and other social sites where customers hang out — that can optimize their online presence, engage with users and manage social campaigns. But that tool needs to meet three criteria: cheap, easy to use and automated. With that in mind, here’s a list of the top four that I find particularly well-suited for business use.
via venturebeat.com
I encourage you to follow the ‘via’ link and learn more about these ‘dashboards’. imho, the list is incomplete, however, without Gist and Google Reader. What are your favorite social dashboards?
Download the Facebook Places Guide for Businesses And Nonprofits
via johnhaydon.com
You can follow the ‘via’ link above to go to the source to read the rest of the article…
How to add more sources to your social newspaper
What do you mean you don’t have a social newspaper? Go to http://paper.li to get one!
Marketing Progress Poll Results
With only 40 respondents, I don’t know how solid this data is but I still find it interesting. You can follow the ‘via’ link above to go to the source to read the rest of the article. e1evation = “simply powerful social media”!
Graph Your Inbox
Graph Your Inbox is a Google Chrome extension that allows you to graph Gmail activity over time. You can use it to visualize your communication with friends, your Facebook activity, when you purchased items on Amazon or how often you use certain words or phrases. We provide the same search functionality used by Gmail, but instead of a list of messages we show you a graph of your email trends over time.
Note: We take your privacy extremely seriously. This extension does not save any personal information and does not send any personal information to any server. It does not request or record your email password. This extension does not modify the Gmail website or your email in any way.
How Do I Use It?
Download and install the extension by clicking the link above. Once it’s installed, an icon will appear in the Chrome address bar (to the right). Click this icon to open the extension and start graphing your email. (If you have problems, make sure you’re logged into Gmail.)What Does It Look Like?
Does It Work With Google Apps?
Google Apps allows Gmail to be used with custom domains. Graph Your Inbox will work if the Google Apps account has been migrated to the new account infrastructure. Otherwise, it will not work. You can ask the adminstrator of your Google Apps domain about the status of the transition.What Motivated This?
Our inboxes contain a tremendous amount of information. Nearly every substantive action we take online generates email, from buying goods to booking flights to social network activity. Despite this large amount of data, extracting and graphing this information can be extremely difficult. Graph Your Inbox is an attempt to solve this problem. It was created by Bill Zeller, a PhD Candidate at Princeton University.Questions or comments? Email me at bill@graphyourinbox.com.
Note: Graph Your Inbox is in no way associated with Gmail. Gmail is a registered trademark of Google, Inc.
Bright, shiny objects! 
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