Meee? I’ll continue to use Evernote, but ‘Social Kelly’ is really high on this app…
Thinks I find along the way
Meee? I’ll continue to use Evernote, but ‘Social Kelly’ is really high on this app…
Using feedly? It’s the perfect partner to Google Reader. If you want to stay ahead of the curve, use both…

Brands have moved quickly to incorporate Facebook Places into their advertising strategy, with the latest campaign urging people to “check-in” to billboards across the UK for singer Cheryl Cole.
TechCrunch reports that the campaign, designed by media agency MediaCom and Polydor Records, gives fans a chance to win two free tickets (plus travel and hotel) to one of her X Factor shows.There has long been an alliance between mobile and outdoor in the advertising world. For several years many advertising posters and billboards have been built with QR codes or Bluetooth receptors to enable consumers to download more information. Location check-in is a natural evolution, as smart phones becoming increasingly widespread. The Cheryl Cole billboards are among the first for Facebook Places, but a similar concept was used earlier in the summer when Gowalla users were invited to “check-in” to a giant billboard for the New Jersey Nets in New York City.
Other innovative uses of Facebook Places since its launch in August include a marketing campaign for the University of Kentucky, singer James Blunt using Places check-ins to reward concert goers with free music downloads, and a scavenger hunt in San Francisco for Giants baseball player Tim Lincecum.

The tools being trumpeted as paving the new road to riches—Twitter, Facebook, YouTube, blogging—depend on fundamentals common to most good business plans: People buy things from companies they like, trust, remember or that provide them with value. All this is happening in a new way as social media transforms how people make connections and do business. “We can be more intimate with our marketplace, customers and peers,” explains Mari Smith, president of the International Social Media Association. “Consumers are developing the expectation that companies are going to be more available and respond more quickly, that people are listening.”
But social media comprises just one piece of an overall marketing pie, say practitioners, who stress that it must be planned and executed well to be successful.

“After more than two years worth of apps for the iPhone, not to mention other handsets like the Android, there are very few applications that come as a complete surprise. But one app I looked at recently definitely fell into that category — if only because it has been installed close to 10 million times, and has millions of regular and devoted users, but hardly anyone in the tech press ever writes about it. It’s called YouVersion, but it is better known simply as “the Bible app.”
Yes, the Bible has an app. No, it was not delivered to anyone on a mountain, and there were no burning bushes involved. And yes, it is close to 10 million installs, according to Bobby Gruenewald — a pastor at Lifechurch.tv, a high-tech church based in Oklahoma (with branches in seven other states) and the brains behind the Bible app. Gruenewald was involved in the tech industry before he joined the church (he had a web-hosting company in the 1990s that he eventually sold) so the idea of using the web and mobile to help people connect with the Bible seemed like a natural, he says.
The app provides an easy-to-read interface to the Bible (obviously) in more than 40 different versions and 22 different languages, but has social features and other interesting functions built in as well: users can share their favorite passages by posting them to their Facebook wall or sharing them on Twitter, and Gruenewald says there have been half a million such tweets over the past year. Users can also choose from a number of pre-set reading plans (read the New Testament in six weeks, etc.) and then track and share their progress much like runners do with Runkeeper.” Source: What If the Apostles Developed an iPhone App?: Tech News
Nice post by Mathew Ingram! Go the source to read the rest of the article…

Many bloggers don’t even make it to a full year. The truth is, blogging is much more difficult than most people realize. It seems easy enough, keep an online diary on a topic you love and people will read it, right? Wrong. I’ve witnessed so many blogs rev up…and burn right back down. Avoid these common pitfalls to stick around for the long haul!
If you’re interested in blogging, you’ll want to follow the ‘via’ link above to go to the source and read the rest of the article — it’s worth the price of a click… :-D


Small business owners possess a wealth of knowledge about their industry or sector, and when they share this knowledge with Internet (
) searchers, it lends credibility to their business and attracts new customers. Blogging is a key medium for sharing your expertise. The most recent Merchant Confidence Index, a survey of 10,000 small business owners conducted by my company found that nearly 30% are blogging and 35% plan to blog in the next three months. Those who are blogging have found that creating impactful content that people can find online is one of the best marketing tools available — and it’s free. According to data published by Internet marketing firm HubSpot, companies that blogged realized 55% more visitors to their site, 97% more inbound links and 434% more indexed pages.
Michele Gorham, owner of the Andover, Mass.-based Cookie Central bakery, is one small business owner who has turned her expertise into dollars online. She has created hundreds of blog entries about how to build a business, run a bakery, and other helpful topics; and she continuously answers customers’ direct questions through various social media platforms, including Facebook (
), Twitter (
) and Yelp (
). Because of Gorham’s rich content contributions, her listings on various sites are highly trafficked and regularly found by search engines — generating more sales for her business.
If you’re as interested in thought leadership marketing, you’ll want to follow the ‘via’ link above to go to the source and read the rest of the article…

“Ultimately, I see outdoor’s place as being the only unaffected traditional media out let that can effectively launch social media conversations.” If you’re interested in outdoor advertising + social media, you’ll want to follow the ‘via’ link above to go to the source and read the rest of the article…

If you’re interested in billboards + social media, you’ll want to follow the ‘via’ link above to go to the source and read the rest of the article…

One of the best practical, tactical guides I’ve seen in a long time. If you’re interested in Facebook pages, you’ll want to follow the ‘via’ link above to go to the source and read the rest of the article…
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