According to a study by the out of home company, smartphones have altered the potential value of outdoor advertising because consumers are increasingly likely to act upon commercial messages while outdoors.
The study argues that brands must review how they use outdoor advertising to keep up with consumers likely to access the internet from mobile devices more than desktop commuters in two years.
CBS Outdoor carried out a Europe wide study into how people interact, engage and view outdoor advertising and the impact that smartphones and mobile internet devices have on advertising strategies.
Antonio Alonso, CEO of CBS Outdoor International, says: “The way people relate to outdoor will continue to evolve. Savvy advertisers know that dead time on journeys is being filled by the use of mobile, shaping a world where people can react instantly to commercial messages when they are on the move.
“With outdoor advertising there is a growing opportunity to leverage this new mobile power to reach people on the path to purchase.”
The report adds that there is also an opportunity for brands to enhance their communications by integrating their outdoor advertising strategies with location-based social media services such as FourSquare and Facebook Places, which provide an opportunity for consumers to interact with outdoor media while they are on the move.
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A survey of more than 2,000 mothers over the age of 40 found that a majority have more Facebook friends than their children, and that they know how to better take advantage of their presence on the site.
The U.K.’s Daily Telegraph reported the study, without including key like which journal published the findings and exactly how many mothers over 40 have more Facebook friends than their children. But the overall claims make sense nonetheless. Women with children younger than college age might not only have their own friends, but also their coworkers, their children’s friends, and their children friends’ parents among their contacts. Kids, on the other hand, generally have a much more limited social circle until they go to college. They also tend to stick with their own age group. It would be interesting to know, however, which group has more friends they have never met in real life, or that they met online. And who uses it as a dating outlet the most?
Tammi Williams, who conducted the study, told the Telegraph that she created six categories to explain how mothers generally use Facebook. The two most popular groups might surprise you…
Interesting! If you want to know more about how this applies to your business, comment or ‘connect’ so we can discuss it…
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- Image via CrunchBase
Boasting 90 million users, LinkedIn is one of the social media titans. For business professionals, it has become an essential tool for staying connected to their business network.
But for companies, there’s been little reason to pay attention to their presence there. LinkedIn has been about individuals, not organizations. LinkedIn Companies existed, but offered little in the way of functionality. That has now changed.
In November, LinkedIn quietly introduced an upgrade to LinkedIn Companies that makes it both a critical and powerful tool for managing your company’s digital presence (especially if you market B2B).
Here’s a primer to help you plan and make the most of some of the powerful new features on LinkedIn Companies.
Follow the ‘via’ link if you’d like to know more…

Forrester’s 2011 report began by analyzing its performance on last’s year’s predictions. Overall, the firm gave itself a B+ on accuracy. It says that the trends we saw last year will continue in the year ahead. These included around 20 trends that were lumped into four general categories: disruptive forces, emerging trends, consumer use of mobile for commerce and company spending on mobile.
Last year, Forrester had claimed that we would see non-telco companies like Apple, Google and Facebook seeing increased importance as key players in the mobile ecosystem, we would see increasing device and OS (operating system) fragmentation, the increased integration of location and social into mobile services, increased consumer use of mobile commerce services and mobile product professionals would be increasing their mobile budgets.
While those still hold true, says Forrester, new trends for 2011 are emerging…
You can follow the ‘via’ link above to go to the source to learn more…
Facebook is now making it easier to create a Facebook Page. You can follow the ‘via’ link above to go to the source if you’re interested in knowing how…
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The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably.
On more than one occasion, I’ve been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. My default position on Social Media ROI is based on something I’ve heard Richard Binhammer over at Dell say on countless occasions. Binhammer believes that ROI is both an accounting term and something that needs to look at every aspect of the business (and not just one department). His preference (and mine too!) is to look at corporate business objectives and figure out from there if there is a way for Social Media (or any other Digital Marketing platform) to help the business achieve those goals.
My personal experience tells me that there is always some kind of way to make it work.
As pragmatic as that may sound to you (and let’s face it, if you’re reading this Blog… or any Blog… you’re already a believer), I’ve often been confronted with senior executives who think the ultimate value of doing anything in Social Media is the free advertising. Now, before you go snorting whatever beverage is in your hand right now all over the screen you’re looking at, it’s a sound argument. The logic is that as long as a brand is being mentioned anywhere and everywhere (and that the brand is not paying for it), than it’s as good as free advertising. And yes, we’re making a general assumption that what is being said is both positive or neutral (and not negative).
Right?
Pushing that further, if a brand wants to do their own thing, and not just sit back and let their consumers talk them up for free in Social Media channels, it’s also free and simple to do it on their own. Afterall, how much does it cost to set-up a Facebook page? Free! How much does it cost to tweet? Free! How much does it cost to post a video to YouTube? Free!
Comment or ‘connect’ so we can talk about how this applies to your business…
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If you’ve ever suspected your social media followers are your best customers, your instinct was correct. The customers who choose to follow you on social channels are considerably more apt to promote your brand to others, at least, that’s what a recent internal study at Eloqua tells us.
Inspired by a conversation with SiriusDecisions VP Jonathan Block, we decided to shift our focus from the number of people following us and instead concentrate on the nature of our followers. Who exactly are these people who’d gone out of their way to “Like” us, tweet about us and join our online communities? What are they most apt to talk about? And, most importantly, are they good for our business?
We looked for patterns in the most recent 500 tweets mentioning Eloqua, the dialogue on our 1,500-member Facebook Fan page, and the chatter in our LinkedIn Groups. We uncovered some compelling statistics – data that supports the instincts of many social media marketers.
You can follow the ‘via’ link above to go to the source if you want more…
“Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time.
And then there’s Facebook’s continued assault on world domination with its new Places app.
All good stuff. And yet…
For the most part, we’re still being safe and boring when it comes to how we, as marketers, use these geo-location services such as Foursquare and Gowalla to drive traffic and sales to our clients and own business.
And there are some great opportunities to set yourself apart.” You can follow the ‘via’ link above to go to the source if want to know more…
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January 21, 2011 – BOING. This is old news already but here you go in case you haven’t seen it ;)
January 20, 2011
Because Forrester has some interesting data to support it…

“While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.
In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.
Finally, the data shows that the group may also be heavy mobile researchers, meaning that they are more likely to search for information on products or services as well as look up ratings and reviews. If the user group is constantly checking in to locations, then they are probably also using their smartphones…” Source: Forrester reveals who uses location-based services the most | VentureBeat
While the Pew Internet Study reports that only 4% of smartphone users are ‘checking in’ — it’s a pretty awesome and influential 4%. Wouldn’t you agree?
Related articles
- Forrester reveals who uses location-based services the most (venturebeat.com)
- Foursquare User No. 6,000,000 Signs Up (observer.com)
- Foursquare Unveils New Version of API (mashable.com)
- 2010 Mashable Awards Winners: Foursquare = Best Location-Based Service (e1evation.com)
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Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.
With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking into your store or down your block is a marketing first so it’s not surprising that many platform developers are jumping on the ‘location-based’ bandwagon.
All the hype surrounding these new tools makes it difficult for business owners to make informed decisions about where to put their efforts. So let’s examine the facts and compare some of the more popular applications side by side.
You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…
In 2010, businesses learned location-based services could help them build and retain foot traffic, potentially increasing sales through what amounts to free advertising.
Foursquare, Yelp and Gowalla led the push and Twitter and Facebook soon followed suit, adding features for users to reveal their whereabouts in exchange for deals or notoriety.
This year, more of those businesses are predicted to take advantage of geo-targeted data to revamp their marketing strategies by either taking cues from those social networks or directly using them.
“I really see the value of location-based services in gathering data to drive mass customization of your message and marketing efforts,” said Grant Powell, CEO of POM8, a digital marketing agency that has worked on social media projects for food brand Kraft and Grammy award-winning singer Alicia Keys.
“I believe that every business should leverage location data to refine their marketing efforts,” Powell told BusinessNewsDaily.
- Unfriending
January 20, 2011
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