“Social media is free. Social media is easy. Just hop on twitter and start tweetin’!” Hmmm… how many times have we heard that? I have honestly heard social media consultants at networking events state during their 60 second pitch “social media is free, come talk to me if you want to do free marketing!” Ouch, not the case folks.
Several business leaders have asked me lately for tips on finding a good business or social media consultant. Many have been confused by the blog posts that seem to only complain versus helping business decision makers find someone who can really help them.
I actually did a few Google searches and found very little in regard to helpful tips and skills to look for. What I did find was numerous posts complaining about social media consultants, gurus and how to spot a bad one. I have to admit I too have posted a few blog posts that are on the humorous side of this topic while trying to offer helpful tips at the same time.
I wanted to provide some helpful tips when hiring a consultant. Note, what is a good consultant for Tom doesn’t mean it will be so for Betty and Jane. Consultants, just as mentors and coaches should be selected based on personal fit with your business goals, life cycle, culture, gaps etc. The most important thing is that you do your research and talk to a few. Don’t go with the first one you meet.
I’m one of those social media consultants. You can follow the ‘via’ link above to go to the source and read the rest of the article and then give me a call and rake me over the coals!
Bright, shiny objects! 
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