This is interesting research that affects all internet marketers. You can follow the ‘via’ link above to go to the source if you’re intrigued…
via mashable.com
At last! Help for all those brands that mistakenly set up a profile for a business. You can now convert that mistake into a page. Comment below or ‘connect’ above so we can talk about how this applies to your business…
I’m talking social media with a barrista named John in the Starbucks in York, NE. Yes, there is one thank God — it’s one of the few redeeming features of this intersection called York where I have been sleeping while attending Husker Harvest Days. John noticed my Wisconsin license plate and asked where I was from. Turns out we’re from opposite ends of Kewaunee County and we’re chatting at a Starbucks in York. Small world…
Starbucks has the only reliable wireless internet connection for me to upload my content for AGCO so I have been a better customer than usual as yesterday I had over 2.5GB of content from the show to upload for the Envano team back in Green Bay. The social media campaign we have been doing for AGCO has been wildly successful. There are over 2,000 fans in Facebook now and we just added a beautiful YouTube channel for Husker Harvest Days.
I’m looking forward to heading back to Algoma with stops in Des Moines, IA and Galena, IL along the way. Soon I’ll be sharing some thoughts on the technology behind the AGCO social media success — including my huge disappointment with the iPhone and the way it performed on the trip! Be sure to fan AGCO in Facebook and follow the new YouTube channel in the meantime. If you’re curious about how all this works, give me a call @ (920) 486-4798. I’ll be happy to talk with you — I have 12 hours of driving time to kill on the way home… ;-)
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Looking for ways to optimize your Facebook Page? Follow the ‘via’ link above…
via mashable.com
Facebook is adding another important feature to Pages — you can now ask questions of your fans to get the dialogue started. Follow the ‘via’ link above to go to the source if you want to get the scoop…
Just in case you missed Dan Zarella’s awesome webinar yesterday, you can hear the recorded content here…
- Dr. Normal: Live Media On Your Blog
- Jason Glaspey: Running a Membership/Subscription Site with WordPress
- Is Your Blog Design Getting You the Attention You Need?
- Why Facebook’s New Questions Tool Is Good for Brands & Businesses
- Free ‘Future of Marketing’ Online Broadcast Will Showcase 60 Speakers in 60 Minutes
- How Many Operating Systems Do You Use? [MakeUseOf Poll]
- Why Your Negative Blog Posts Are Bringing Me Down
- Little Blog? Big Benefit! The Hidden Potential of Smaller Sites
- Four things to think about before you start marketing
- Guy Kawasaki interviewed by Brian Solis. (Watch it. It’s good.)
- Initiative isn't given, you take it
- WSJ: Google teams with MasterCard and Citigroup for NFC payments, also files patent app
- Five Steps to Having a Productive Month
- Why Startups Need to Blog (and what to talk about …)
- Amazon.com lets you play with an Android virtual machine, try apps before you buy them
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- Analytics: it's not about the math
- Daily Tip: Edit Your .htaccess File in the WordPress Dashbaord
- Google now supports the Cherokee language
- Door County Traveler for iPhone, iPod touch, and iPad on the iTunes App Store
- HOW TO: Hire a Great Web Designer, With Y Combinator’s Garry Tan
- How to Write in a More Personal and Engaging Tone
- iRig Mic review
- The Week’s Best iPhone Apps [Video]
- Top 10 Twitter Trends This Week [CHART]
- Cheap Desk FAIL
- Copyblogger Weekly Wrap
- Social Media – It’s Not Just for White Folks
- Five Things Facebook Should Fix Immediately
- 2 Easy Ways To Create An Impressive Timeline For Free
- 7 Life Changing Lessons You Can Learn from Mark Twain
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via mashable.com
You can follow the ‘via’ link above to go to the source if you want more data…
- Image via Wikipedia
It’s always easier to just buy an ad. There are people that will take your money and use it to produce a commercial, tv spot or print ad. People will see your ad and a few of them may even come into your store if your ad has a good call to action or a coupon. There is a problem with that strategy. There’s an easier way that takes more work. How can something be easier and take more work?It’s more work to…
…gather contact information for all of your current clients or members.
…communicate with them about things other than your organization, store or “sale of the century”.
…talk to individuals instead of buying an ad for the masses.
But it’s easier to…
…get information of your current clients than to get information from strangers.
…talk about what’s important to their lives if you’re listening on their terms (Facebook or Twitter come to mind).
…talk to individuals and get a response than to buy an ad and get the attention of the masses.
As with all things worth while it’s easier in the long run if you do more work in the beginning.
Stop throwing money at the masses and start talking to individuals.
via andytraub.com
Nice post by Andy Traub. For me, it’s like Guy Kawasaki says ““If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” [Just in case you’re not sure, ads are outbound, social media is inbound.] One of the things I love about social media marketing is that it takes more time than money! All of us are working hard in the current economy but imho, the smart ones are channeling that effort into inbound marketing in the form of social media. Questions? Feedback?
Related articles
- Hands-on Social Media Marketing Bootcamp – Green Bay, December 3 (marketingsavant.com)
- Smart Social Media for Small Business (marketingsavant.com)
- Small Business Social Media Lessons from Politics (marketingsavant.com)
httpv://www.youtube.com/watch?v=dI36x7zf4Pc
Afraid of Facebook? This will help!
I’ve heard it all before… “my company just needs a good website to get my product out. Trust me they will come”… or another good one, “I have a facebook profile and now I can send out product updates and people will just get them.” Er, no. For years Business to Business companies have been trying to match the success, and sometime failures, of traditional media that Business to Consumer companies have had. Then the internet seemed to even the playing field. Only problem was, B2B companies didn’t have the budgets B2C companies had to market that cool website. Plus, the market for their products is much smaller. When I mean smaller, I mean I know a few companies that only have about a dozen or so potential customers. You could technically buy a dozen donuts and email each prospect one. As long as it’s not jelly filled, because that could get messy.
So back to facebook.com and can it work for B2B? The answer is yes. But it does come with a few caveats. Nothing, and I mean nothing, will work without a sound marketing strategy. Also, one of the main reason’s any tactic will fail is lack of follow through. Let’s face it, nobody has any time to do any marketing things during our busy work day right? Wrong. How may of us check our facebook account as often as we check our email? Lots, ok, we also check on our farms, but that’s totally different. So just by checking your facebook account, you have time to add a update that can make your business more relevent to prospects and current customers. So I have written five steps that can help any B2B company get more out of facebook.
I’m so glad I know Kiar Olson and I love his perspective on this topic — you can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to read his ‘5 step’ program…
Related articles
- How SMBs Can Start Using Facebook Places Now (mashable.com)
- Dunkin’ Donuts Seeks Ultimate Coffee Fan on Facebook (mashable.com)
- Tech Heavyweights Convene at Facebook to Launch sFund [LIVE BLOG] (mashable.com)
Bright, shiny objects! 
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