Think different!

“Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when he states: “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.” – Alex Bogusky, Co-Chairman of Crispin Porter + Bogusky” Source: Socialnomics – Social Media Blog

This video from Socialnomics has been viewed over 1 million times…

Now, think about this…

“A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?” Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face. Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.”

To borrow from the Conductor of the Boston Philharmonic Orchestra, Benjamin Zander, there are those in life that sit in the back row with their arms folded, judging, and complaining. Then there are those that sit in the front row with a vision and they are spending their energy on making that vision a reality. This article and video have been put together with the hopes of it being a viable tool for those with a vision to get those seated in the back row to stand up and see the social media light.” Source: Socialnomics – Social Media Blog

Now, watch this…

You can find the statistics from the Socialnomics video here. When you’re ready to engage, contact me — by virtue of my partnership with MarketingSavant and Envano, no one in the area has more experience in leveraging social media to produce measurable results…