Email Is Not Broken; We Are

Gmail logo

Here’s an interesting perspective on the ‘problem’ of email…

There’s a constant flow of “email is/is not broken” articles across the internet, but most of them miss the point. Email as a system is not broken, but we, through our email behaviors, are.

Nearly all of the articles written recently about fixing email have concentrated on technology and building a better client or implementing the specs more closely or bringing two systems together. These are all great ideas and have a ton of value, but they will not fix the inherent issue that people are experiencing with email, but which most articles fail to articulate: we think email is broken because we are overwhelmed by it and get less real work done because of it.

So instead of asking how we can make email better/faster/cooler, we need to ask ourselves how we can get more work done while still using email. Unfortunately, many experiences have shown over the past decade or so that this problem is not easily solved by new technology, as much as I would love that. It is solved by teaching people better email behaviors. This is certainly a less sexy solution, but guess what? It’s the attainable one. Here are some ideas that I’ve come across from others, and that warrant further investigation. They are all designed to help us get more real work done, which is the real problem with the email timesink.

Source: Email Is Not Broken; We Are

You can go to the source and read the author’s perspective, but while you’re here consider this: I think email is ‘broken’ because we let the wrong things in to begin with — in other words, we have no one to blame but ourselves. Most peoples’ inboxes are like their kitchen junk drawers – how can they expect to find anything of value in there? Instead, try using email only for ‘just in case’ information – information that affects relationships and revenue and all that goes along with it – and use an rss reader like Google Reader for all the ‘just in case’ info. That philosophy alone will make your email infinitely more manageable! As you get more efficient, you can add David Allen’s ‘Getting Things Done‘ principles to your approach…

If you’re looking for more ideas like this, check out my free ebook on ‘personal news aggregation’. Go to http://elevation.company/pna/ and click the register button. You might also be interested in this recent post I did on effectively consuming information

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How to be an ‘Inbox Hero’ with Gmail

Image representing Gmail as depicted in CrunchBase

Last Wednesday we began a series of ‘lunch and learn’ presentations at The Docking Station in Green Bay, WI and I am pleased to share it [almost] in its entirety below. This is the first in a series of ongoing presentations on the topic of thought leadership marketing which will be published in a book called “Be Known” on July 8, 2012.

Why start with Gmail? The answer to me is obvious; if you can’t manage your e-mail how can you be proactive in social media? Personally I don’t believe that you can ever get ahead as long as you are a victim of your inbox

I have outlined my thoughts on these topics in previous e-book called ‘personal news aggregation‘ which is free for the registration here. Just click on the word registration, supply a username and e-mail address and you will immediately gain free access. If you want to be a thought leader you have to be able to manage the content you need so that you can become and be known as the expert. The journey starts in your inbox!

http://youtu.be/hq5yksbplhE

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Master your Gmail!

Image representing Gmail as depicted in CrunchBase

If Gmail is so easy, why do people still have hundreds — thousands — of unread emails in their inboxes? In part it’s because technology without good thinking and tactics means nothing…

I teach my students that email should be for ‘just in time’ information — information that affects relationships and revenue. Everything else belongs in Google Reader! My friend Dana VanDen Heuvel of The Docking Station talked me into revealing my secrets for effective email handling at an event that happens next week. Here’s Dana’s press release…

“The Docking Station, Green Bay’s first Coworking space, is inviting business professionals to take back their Inbox and attend a free course on how to master Gmail to be more effective and efficient.

“An overwhelming inbox decreases efficiency and productivity,” said Dana VanDen Heuvel, co-owner of The Docking Station. “There are quick and easy solutions to manage your email and make it work for you. A lot of people dread opening their email. This course will help alleviate email stress and make your inbox about creating relationships and bringing in revenue.”

The Gmail course will be taught by Todd Lohenry, owner of e1evation, llc, an international consulting firm that has been educating and empowering business owners and professionals for the past 7 years. “I spent two hours with Todd that will save me at least a gazillion hours. His patient coaching and time-saving processes helped me get to an inbox of zero that same day,” said Carrie Klassen, Creative Director for Pink Elephant Academy for Entrepreneurs.

The Gmail course is part of a series of free events that The Docking Station hosts as part of their mission of being an educational resource to the entrepreneur community. “Our hope is to bring professionals together and connect them to thought leaders and resources that can help them increase productivity and grow their business,” said VanDen Heuvel.

The Docking Station is one of approximately three hundred Coworking spaces in the United States that is redefining the way independent professional work. It was founded by small business owners and entrepreneurs Dana VanDen Heuvel of The MarketingSavant Group and Peter Nugent of Enlighten Financial, LLC. The Docking Station is located at 111 S. Broadway in Downtown Green Bay. To register for the Gmail course, go to http://www.thedockingstation.net/events/ or for more information call The Docking Station at (920) 644-3625.”

If you can’t make it to Green Bay, try my ebook — you can find it online at http://elevation.company/pna. Just click the register link, provide a name and email address and you’ll be on your way to a more productive tomorrow…

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Exquisite-gmail red

I haven’t done a screencast for awhile, so here’s a quick riff on Getting Things Done [GTD] in Gmail with Google Tasks…

Effectively managing email is fundamental. So many people are at the mercy of their inboxes! Ethan Waldman had a great post this morning over at The Minimalists that got me thinking about my own minimalit approach to Gmail. I hope he doesn’t mind if I curate a chunk of his thoughts here:

In everyday life, we hear the phrase “less is more” so often that it’s become cliché. But the number of people who actually live a “less is more” lifestyle are few and far between. Of course, when it comes to paring down, some areas of our lives are a lot easier to address than others. Getting rid of the majority of your possessions is difficult due to the emotional connections we have with our things.

There’s one area that I think is relatively untapped, in which adopting a more minimalist mentality isn’t too difficult, and offers huge gains in the form of time savings,and stress reduction.

That area? Email.

Think about it: For most of us, our email inboxes are the epicenter of our lives. Personal and professional communication all mixed up in a stew of disorganization.

The newest things are on top. Older things are pushed to the bottom or onto the next page, with no regard for importance. Most are things that don’t require immediate action—things we could read later, file for reference, or delete right off the bat.

Before I addressed this problem in my own life, the volume of email I received created the perfect opportunity to procrastinate. I could avoid responding to the more important messages by cleaning up and moving around the unimportant ones.

The task of maintaining my inbox took precedence over actually taking action, as critical items would get pushed down the page and I would deal with the junk that just kept flowing in on top. This task was complicated by the fact that I had both personal and professional emails all flowing into the same place with no system for determining which was which.

The solution to my problem only came after I realized that I didn’t need any other product, app, or gadget to solve it. The tools that I needed were already built into the mail program I use (Gmail), and I only needed to learn how to use them to create a better system.

The basis of my system is what Gmail refers to as filters. A filter is a set of actions that you tell Gmail to enact when it finds a message that matches specific criteria. If you get a message like X, do Y to it. Simple, but powerful.

Over the course of years of experimenting and trying things out, I developed a system that keeps my inbox automatically rganized.

The changes I’ve experienced as a result have been what you might expect: Of the time I spend dealing with email, I spend the majority of it writing or responding to important messages. I spend a small fraction of it actually organizing or finding the important things. They are automatically called out and highlighted before I ever open my inbox.

Gmail is by far the most popular mail service out there, but do you think that most people using it have created a system that organizes their email? Doubtful.

What’s holding you back? Just like getting rid of your possessions, deciding what email is important and what email isn’t forces you to choose. You do have to let go of certain things and decide they are less critical than others. It’s this process of letting go that people often have trouble with.

Some of the things I ultimately decided I could let go were all social media email notifications, nearly all email newsletters, all “deal” or coupon notifications, and all message board notification.  This list may be a starting point for you—the point is that every person must decide for themselves what they are willing to forgo seeing “at the top” of their inbox, in order to gain more clarity and focus on what they define as important.

But where to begin? Focus on what’s important. Create a folder or just use the star in Gmail to start collecting samples of messages that you find are important. Do this over the course of 1 or 2 weeks, and you will soon have a good sampling of what should be high priority in your inbox. Now you can look through them and determine how you’ll teach Gmail to treat the message. Is it from a specific person? Certain domain? Specific subject? Does it have an attachment?

These are all criteria that can be used when you create your filters and teach your inbox to organize itself.

I’m sure you know someone who keeps every single message in their inbox. They never move things into folders, they never delete anything. They never organize. And they defend their system—they don’t want to change because they see no need to. They are happy living with an overflowing email inbox, just like other people are happy living in a house stuffed to the gills with things they never use, or a smartphone overflowing with apps.

In my own life, I’ve found that my inbox minimalism rippled into my business and personal live. The time it took me to respond to important things decreased, and everybody was happier as a result. Less email, truly became more time.

At the end of the day, the choice is yours on what, if anything, you decide to implement. I promise positive effects of your efforts will be felt in and outside your email inbox.

Source: The Minimalists | Inbox Minimalism

 

I have written about this topic in my online ebook ‘personal news aggregation’ which is available [free registration required] at http://personalnewsaggregation.com. I talk about using Gmail and Google Reader to manage just in time vs. just in case information and I think it can rock your world like it did mine…

In the meantime, here’s a little riff I did this morning on using Gmail and Google Tasks as part of a balanced ‘Getting Things Done’ routine:

http://youtu.be/RGRXJqllbE4

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Image representing Gmail as depicted in CrunchBase
Image via CrunchBase

Gmail recently kicked butt in a Mashable poll asking users for their favorite email client. Adam Pash writes…

“Way back in 2006, I showed you my favorite tips, tricks, and tools for making the most of Gmail. A lot has changed in the Gmail world since then, so much so that it seemed like a good time to revisit our favorite tips, tricks, and tools for getting the most from Gmail. Most, if not all, of these tips and features will also apply to the Google Apps accounts set up by businesses and organizations, but your administrator may not have enabled everything you see here.

No one really needs to be sold on Gmail anymore. Either you like the threaded conversations, powerful search, built-in filters, and awesome Gmail Labs functionality or you don’t. I love these things, and below I’ve attempted to put together my comprehensive guide for turning Gmail into the ultimate communication and productivity hub. (I’m focusing on covering territory that I didn’t cover in my previous guide, so if you’re looking for a more beginner guide, read that first. Much of it remains true.)

I’ve broken things down into sections, starting with keyboard shortcuts, then moving down into the best Labs add-ons, third-party add-ons, search techniques, etc. Ready to power up your Gmail? Let’s get started with how to set up and use Gmail’s robust keyboard shortcuts—my favorite Gmail productivity booster.” Source: Become a Gmail Master Redux – Gmail – Lifehacker

Gmail [and Google Apps for Business] is the killer app for email. If you want to become a Gmail master and master your email, follow the link and read Adams article. Comment, call or contact me if you’d like to know more about how to leverage Gmail in your business…

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Back in February we wrote about Facebook’s secret Project Titan — a web-based email client that we hear is unofficially referred to internally as its “Gmail killer”. Now we’ve heard from sources that this is indeed what’s coming on Monday during Facebook’s special event, alongside personal @facebook.com email addresses for users.

This isn’t a big surprise — the event invites Facebook sent out hinted strongly that the news would have something to do with its Inbox, sparking plenty of speculation that the event could be related to Titan. Our understanding is that this is more than just a UI refresh for Facebook’s existing messaging service with POP access tacked on. Rather, Facebook is building a full-fledged webmail client, and while it may only be in early stages come its launch Monday, there’s a huge amount of potential here.

Facebook has the world’s most popular photos product, the most popular events product, and soon will have a very popular local deals product as well.  It can tweak the design of its webmail client to display content from each of these in a seamless fashion (and don’t forget messages from games, or payments via Facebook Credits). And there’s also the social element: Facebook knows who your friends are and how closely you’re connected to them; it can probably do a pretty good job figuring out which personal emails you want to read most and prioritize them accordingly.

Brace yourself! Here it comes…

5 reasons why Gmail rocks!

Lifehacker
Image via Wikipedia

Lifehacker says…

Email as a technology has been around for decades, and thanks to wide spread adoption and popularity, it isn’t in danger of disappearing. Check out the five most popular email clients to help you wrangle your email.

Earlier this week we asked your to share your favorite email client. We didn’t restrict the voting to only stand-alone email applications or web-based email clients, but we did specify that if you voted for a web-based tool it had to have distinctly client-like features—such as Gmail’s ability to fetch and sort email from other sources. The email Call for Contenders was one of the most popular we’ve ever had, with over 1,000 votes logged. Source: Five Best Email Clients – email clients – Lifehacker

The poll is one of their most popular ever and Gmail is kicking it! Here were the results when I voted…

I won’t lie — I have been a massive fan of Gmail since day one — I’m convinced [to paraphrase Benjamin Franklin’s famous quote on beer] that it is ‘proof that God loves us and wants us to be productive’. The benefits are too numerous to mention, but here are a few that pop to mind at this moment…

  • The ability to search your email using a special Google syntax means you’ll rarely [won’t say never] lose another email
  • Ample storage for all your email and documents online so that important stuff is always available
  • The ability to use Gmail as your corporate email through Google Apps
  • As a web-based product it’s completely cross platform and available from computers down to smartphones
  • It gets better almost daily whereas other email clients must go through a long development cycle to provide updates

btw, I still use Outlook and Thunderbird daily, and I have used AppleMail and tried the Postbox beta [Note: you can use them all in conjunction with Gmail if you’d like]. None of them can touch Gmail’s ability to simply and effectively process that never ending river of correspondence. Nothing’s worse than knowing the answer is in your inbox but not being able to find it — I see colleagues wrestle with their email clients every day trying to solve problems that are simple for Gmail users. Sigh. If only they knew how to use Gmail like I do…

Comment, call or contact me to discuss how this applies to your business — I’d be happy to demo why I think Gmail is such a compelling product for EVERYONE…

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Tactic #8: Use ‘branded’ email

I took a little time off from my ‘tactics and tools’ series — no one’s paying attention in December anyway, right? ;-)

Now that everyone’s waking up from the holidays it’s time to get back on track with tactic #8 — using ‘branded’ email. ‘Branded’ email? What’s that? ‘Branded’ email is email that comes from a professional domain and supports your brand. Excuse me for ranting about one of my biases for a sec, but it drives me nuts when I see an entrepreneur using their sbcglobal, att, charter, road runner, etc. isp domains for conducting business — especially when there’s a great tool like Google Apps for Business! Every email is a chance to advertise your business by using a domain that points to your Facebook page or website. Besides, there’s nothing that screams ‘mom & pop shop’ more than using your personal home account to try to bring in that big deal…

Here’s a quick overview of Google Apps:

httpv://www.youtube.com/watch?v=M_TzCpYGpzw

Google Apps hits the ‘good, fast and cheap’ trifecta. Simple, yet powerful! A couple of years ago, I worked with a local entrepreneur in Green Bay that had an office with 7 people. He wanted the benefits of Microsoft Exchange and Sharepoint for his team and spent $35,000 [first year acquisition cost of $5,000 per employee] for the hardware, software, licensing, and labor to acquire those benefits. Here’s the dirty little secret; there was no benefit he acquired that could not have been done better than Google Apps at the cost of $50 per user per year…

Consider the benefits of Google Apps:

“Google’s web-based messaging and collaboration apps require no hardware or software and need minimal administration, creating tremendous time and cost savings for businesses.

End users can use the familiar Microsoft Outlook interface for email, contacts and calendar as they transition to Gmail and Google Calendar. Source: Reduce IT costs, get less spam, and improve productivity – Google Apps for Business target=”_blank”

But wait, there’s more! Benefits include…

  • Proven cost savings
  • Email, calendar and IM access from any computer or smartphone connected to the internet, regardless of platform…
  • 99.9% uptime reliability guarantee
  • 50 times more storage than the industry average
  • Information security and compliance
  • Full administrative and data control
  • Helpful 24/7 customer support

Go here to read more…

Wow! A lot of cool features you say, but is it safe?

“Google applications provide a variety of security features, says Eric Ogren, a security analyst with the Enterprise Strategy Group. For one thing, “you have to have authority to get in. Users can determine policies of who looks at a particular document, the amount of collaboration offered, and users have the flexibility to store data on their corporate laptop or have Google do it for them.”

In addition, he voices the security argument most commonly heard about SaaS solutions: “The customer’s IT department doesn’t have to maintain upgrades, so you don’t have to deal with patches with Google Apps, and that’s a nice feature.” Source: Google Apps has its advantages, but is it secure? – SC Magazine US target=”_blank”

Google Apps for Business is THE killer app for entrepreneurs, small businesses, non-profits, schools, and political campaigns. If I didn’t make myself clear, comment, call or contact so we can talk further about your particular situation…

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