Hangouts Now Works Without Google+ Account, Becomes Part Of Google Apps For Business And Gets SLA

Good news for Google Hangouts fans…

Have you optimized your LinkedIn profile for ‘social selling’?

One of the best guides I’ve seen…

HubSpot_LI_Social_Selling_Profile_IG

via How to Optimize Your LinkedIn Profile for Social Selling [Infographic].

@LollyDaskal on true leadership

I follow Lolly Daskal’s blog. She recently did a nice post on leadership in which she says:

The best leaders are those who lead people to believe in themselves.

People believe in themselves when they have a reason to commit to something significant and meaningful.

Get the rest of the article here: Lead People to Believe in Themselves – Lolly Daskal | Leadership and Personal Development | Lolly Daskal.

I agree with Lolly — gone are the days of the corporate slave driver demanding loyalty — the best leaders build loyalty by helping people unpack their potential…

Are Google Hangouts On Air HIPAA compliant?

Mayo-Clinic-in-the-News-300x803No, but apparently they can still be used for some aspects of healthcare marketing. I cite this example from The Huffington Post about a Google Hangout on Air hosted by a physician from the world renowned Mayo Clinic:

Let My Doctor Sleep
Hosted by Alicia Menendez

A new study shows that doctor fatigue raises the risk of car accidents after long shifts. How does fatigue impair medical care?

Circulation: The Huffington Post attracts over 28 million monthly unique viewers.

Context: This study appeared in the Dec. 5 issue of the Journal of the American Medical Association. Colin West., M.D., Ph.D., the lead author, is a General Internal Medicine physician at Mayo Clinic. His research focuses primarily on physician well-being, evidence-based medicine and biostatistics, and medical education. Dr. West participated in this Google Hangout with eight other people. This function within Google Plus allows users to have live, face-to-face, multi-person video chats with chosen participants. Google Hangouts On Air are Hangouts in which the video stream displays publicly on the Google Plus profile page of the user who launched the chat. They can also be displayed on the user’s YouTube channel or website.

Get more at the source: Google Hangouts On Air | Mayo Clinic In The News

If the Mayo Clinic is using Google Hangouts on Air, perhaps it’s a good indication that they are safe for other medical institutions to use for marketing when done correctly.

Sunrise calendar app

If you like my CloudMagic recommendation, I suspect you’ll like this one as well…

ZMOT: A new mental model for marketing

One of the most important shifts to understand in marketing and sales today is the new mental model for marketing uncovered through Google research called ZMOT:

Marketing experts explain the four moment model of consumer decision-making, and how to capitalize on the Zero Moment of Truth. Mass media campaigns must account for all the ways consumers can now discover products. Plus, hypertargeting at the beginning of the consumer journey gives a brand more time and opportunities to win customers. The key is to embrace fragmentation and leverage digital tools to talk to the right customers at the right place and time.

Winning the Zero Moment of Truth – A New Mental Model – Think with Google.

Learn more here:

and

and

How To Use Your Memory Properly In The Digital Age

Interesting thoughts on remembering out of Australia:

Two people walk into a seminar: one takes photos, video and an audio recording of the presentation, while the other takes hand-written notes. Which person do you think will better recall the information?

The former can use their digital notes to create something new that builds on the topic, the latter – not so easy.

Yet we still keep reading reports, such as one recently in New Scientist, which suggest that writing notes on paper gives a person a definite advantage in terms of remembering content. That report was based in part on an article in Psychological Science on the advantages written notes have over those typed on laptops.

The argument has been around for many years and is usually based on the idea that handwriting is slow and deliberate which allows the reader a deeper understanding of ideas and information, and therefore a better ability to remember it.

That, so the argument goes, is at odds with digitally recording ideas which typically is a quick, haphazard action that limits understanding and therefore recall.

Similar arguments are made over our ability to remember things that we read from a screen, such as a smartphone, tablet or e-reader, as opposed to a paper-printed form.

My question, though, is should memorising information still be a priority?

Source: How To Use Your Memory Properly In The Digital Age | Lifehacker Australia

The workforce crisis of 2030

Interesting TED Talk by a German consultant on labor supply and demand in the near future…

By the way, I dream of giving a TED talk but I can’t imaging what it would be like to give a TED Talk in my second language. #amazing

How to Structure a Perfect Linkedin Profile

The Perfect Linkedin Profile «.

How to increase Google Plus Engagement

If you’re drinking the Google Plus Kool-Aid, as some point in time you’ll want to know more about how to increase Google Plus engagement. Here are some of the world’s smartest people giving their perspective…

How to increase Google Plus Engagement

https://storify.com/toddlohenry/how-to-increase-google-plus-engagement

Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

English: Eric E. Schmidt, Chairman and CEO of ...

Regardless of how one feels about it, effective use of Google Plus is the defacto standard for getting found in search:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

When Google introduced authorship markup in 2011, Google did note that they were “looking closely at ways this markup could help us highlight authors and rank search results.”

Now Schmidt has made it explicit: in the future, you can boost your rankings by using Google authorship, and as we’ve reported before, Google+ has been designed to be an identity verification network.

via Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles – SEW.

You WILL be assimilated…

35 Experts Reveal Their Top 3 Tools To Increase Blog Traffic

2014-09-12_12-14-19Get the data here: 35 Experts Reveal Their Top 3 Tools To Increase Blog Traffic – Chatty Post | A Blog By A Stupid Computer Addict!.

Google semantic search; the next big thing?

5144YAT9EnL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_Google semantic search should be on your radar if you’re at all interested in getting found in search. If you’re unfamiliar with this term, may I suggest that you read David Amerland’s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. I think my favorite quote from the book is this one…

Something I cannot stress enough is that the fundamental change in the transition from good old-fashioned Boolean search to semantic search lies in creating transparency in your company or brand data to Google’s search. Rather than “telling” search what you think it needs to get you in front of those looking for your services, show it who you are and what you do. This is a change in mindset that transforms Google from an “adversary” of sorts that had to be managed, coerced, and somehow convinced to rank your website and serve it in search to an ally interested in the same things you are: giving the right answer to those who ask a question through search.

Amerland, David (2013-06-27). Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) (Kindle Locations 3816-3821). Pearson Education. Kindle Edition.

If you want to get found when people are looking for solutions, get David’s book and stay on top of your craft…

Google thoughts for 09/03/14

https://storify.com/toddlohenry/google-thoughts-for-09-03-14

I hate it when this happens

Someone goes to the trouble of building a blog and never posts to it — doesn’t even check for typos. Commitment? Really?

2014-09-01_13-09-42

Google Authorship changes have you wondering what to do next?

English: Google Logo officially released on Ma...

Google Authorship changes have me pondering what to do next. I had been attempting to lend authority to our Kestrel Aircraft web content by leveraging my Google+ profile linked by Authorship to my posts at http://kestrel.aero. Friday, Google announced this is no longer an option and for the past 48 hours I have been thinking about what to do next.

First, I’m reading David Amerland‘s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. It’s not a light read, but it is giving me valuable perspective on this issue and is forcing me to take a look at the bigger picture! I strongly recommend his book and now would be a great time to download and read the Kindle version…

The second thing I’m doing is thoughtfully pursuing microdata formats and learning from Schema.org. Here’s a list of good resources I have found along the way:

Google Authorship changes

What do I do now?

https://storify.com/toddlohenry/authorship-is-dead

What have you learned since Friday? Please share below…

What is the purpose of The Elevation Company?

I want to take you higher [in the search engine ranking pages]!

5 internet marketing ‘must dos’

The Google+ Plugin for WordPress

If you’re on the internet to ‘get found’, this may just be the most important plugin you can use!

The Google+ Plugin for WordPress Update – YouTube.

Are you ready for mobile searchers?

More and more people are searching for results as they come into your geographic area. Are you ready?

http://storify.com/toddlohenry/the-growing-importance-of-a-mobile-site

Being prepared is as easy is as easy as using the following tools in a prescribed system and process:

Small Business Internet basics

Want to know how? Connect with me

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