Perhaps the best advice on blogging I’ve ever seen…
Perhaps the best advice on blogging I’ve ever seen…
Alan Shelton writes:
In a world filled with the worship of the ego, those who pursue transformation stand in an opposite camp. What is it that they know that the rest of the world seems to ignore?
Our media is full of seminars and programs dedicated to what we might call self-mastery. But seekers seem to have seen through this masquerade. It is as though the world were the King in the story of the Emperor’s new clothes. So what is it that they see?
All transformation nests in a sense of being “in the flow”. Every serious seeker, whether it be in a class of yoga or a meditation retreat has had that earth shattering experience of disappearing into the whole.
It is that first experience that most will never forget nor can they ignore. When this occurs, it is almost immediately understood that the normal ego state has abated and something bigger has taken its place. Has the ego been lost? No. It simply has been re-situated into its rightful place as a placeholder in the whole movement in consciousness. Now, that movement is accessible to the new seeker.
In this revelation it is obvious that mastering the ego as a specific piece apart from the whole will not move one in the direction of permanent transformation. And so the transformative crowd moves with unquestioned inspiration into the unknown drawn by that first simple taste.
The beauty of this journey in today’s global and corporate world is that the new generations are demanding that life be about something bigger than “just me”. In their inner experience they have understood that the pursuit of goals for “myself only” is a continuing confirmation of the dominance of the ego. They have felt something bigger than that occur in their own world, and rightfully, they now seek to serve that bigger sense and lose their ego’s sense of authority in the process.
Years ago, while sitting in an ashram in India, I heard a master declare “ego is simply a functional resistance to what is”. In that moment, it was obvious to me that resistance is something that can be felt within and if that is the case, that a doorway to transformation was in the felt experience of the moment.
That first taste of disappearing into the “whole” that I had experienced as a young seeker was simply the resistance ebbing and wholeness which had always been present appearing in its proper place. So, it occurred to me that by tracking my internal felt experience that I could know when my ego was at play.
Over the years I have tracked that internal resistance and noted when it was most obvious that I was playing the egomaniac. These are my favorite obvious behaviors that indicate the ego is at large.” via Do You Have an Ego Problem? | FinerMinds.
A few days ago, I posted about a phenomenon I describe as “oppositional conversational style” (OCS for short), and I’ve been flabbergasted by the heated response.
I thought I’d identified some obscure, rare pattern of human interaction, but it turns out that lots of people had already identified this kind of interaction.
A person with “oppositional conversational style” is a person who, in conversation, disagrees with and corrects whatever you say. Maybe in a friendly way, maybe in a belligerent way, but their remarks are framed in opposition to whatever you say.
I was fascinated to read people’s comments. I learned several things.
First, people recognize this pattern easily. OCS, it turns out, is a widespread phenomenon.
Second, people find it tiresome to be on the receiving end of OCS. To be repeatedly told “I’m right; you’re wrong,” in every context, gets annoying.
Third, at least some people who practice OCS recognize it in themselves, and they think there’s value to this kind of exchange. They engage with others in this way because they find it fun to argue, or they want to get facts exactly correct, or because they want to make clear that there’s another side to an argument (even if they don’t particularly believe in that side of the argument, they want to explore it).
Fourth, OCS is sometimes related to the Tigger vs. Eeyore distinction. OCS seems associated with Eeyoredom, though not everyone who exhibits OCS is an Eeyore.
I think it’s helpful to watch out for the “oppositional conversational style.” Sometimes, just being able to identify something that’s bugging you somehow lessens the annoyance. Instead of reacting to the exchange unthinkingly, you realize, “Oh, I’m in the presence of the oppositional conversational style! How very interesting!” Get more here: Watch Out For the “I’m Right, You’re Wrong” Conversation | Psychology Today.
A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses.
Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. In order to understand how to incorporate these principles into a B2B Facebook Fan Page we must first make sure that we understand the objective of these pages.
Engage Your Audience
One of the main reasons that people “Like” a page is because they want to stay up to date with the latest happenings at a particular company. Just like a company blog, if your Facebook Fan Page is rarely updated then people aren’t going to have much incentive to “Like” your page. It’s not only important to update your page with relevant company info, but also interesting goings-ons in your industry.
Encourage Sharing with Others
Other ways to engage your audience include holding contests or offering specials to fans. People love free stuff, and contests and specials are a great way to encourage fans to share your page with others. It is very common for friend’s on social networks to have similar interests and likely that they work in the same industry. Creating events that encourage current fans to share with others is an excellent way to extend your reach to those who are likely a good fit for your business.
Create a Conversation
This is similar to engaging your audience but takes it one step further. If you are regularly creating great content and sharing it, people will be more inclined to keep coming back to visit your Fan Page. If you’re actively participating in conversations with visitors in the comments and on your page’s wall then you will see an even better response. Showing your fans that behind your company logo is an actual person with whom they can interact is a great way to create happy customers who might even tell their friends about you :)
You’ll have to follow the ‘via’ link if you want a peek at the 7 awesome pages. Comment below or ‘connect’ above so we can talk about how this applies to your business…