Heidi Cohen shares this valuable tidbit today:

About nine out of ten B2B marketers use social media to distribute their content marketing according to recent research by the Content Marketing Institute and MarketingProfs. On average these marketers use five social media sites to spread their content marketing more broadly through social sharing.

For B2B marketers, this requires that your content marketing be formatted to work well on the social media platforms where you place it and that you encourage readers to share it. (Here’s a chart showing how to leverage different types of content marketing across social media.)

Respondents cited fourteen different social media platforms that they used to distribute content. (Here’s additional research and analysis from the content marketing survey.) Half of the social media venues were used by over 20% of respondents.

Source: Social Media: Where to Distribute B2B Content Marketing [Research/Chart] | Heidi Cohen

Go to the source if you’d like to have the rest of Heidi’s insights – come back here if you’re not sure how to put them into practice!

Open-mouthed smile

content strategy, Men's Health Magazine

Some good thoughts from the Content Marketing Institute for bloggers that getting serious about blogging ‘on purpose’…

If one thing is certain in life it’s that very few ideas are genuinely groundbreaking, never-seen-before moments of genius. The reality is that almost everything that we do now is either a reinvention of the wheel or a plain-and-simple rehashing of something that has come before.

Some might say these ideas are lame concepts created for and by people too lazy to come up with something of their own. If you believe that, then you’re missing out on a lifetime of learning. Put simply, ideas are very rarely about the concepts themselves but more about the execution. It’s in the execution that brilliance lies.

I use reverse engineering a lot, and when it comes to content strategy, there are few better ways of using this little trick than by “borrowing” content flow and content strategy from the guys and girls who know it best.

Magazine planning has been perfected over decades of iteration, and the very best print-based titles leave a footprint that offers the ultimate blueprint from which you can create your perfect content strategy online.

Source: Reverse Engineer Content Strategy | Content Marketing Institute

For years I said I don’t need no stinkin’ editorial calendar but my results got better when I started thinking like a publisher. This article will help you understand how so go to the source and drink it in…

Guy Kawasaki has a clever quote on Inbound Marketing. It goes like this:

“If you have more money than brains, spend it on outbound marketing but if you have more brains then money, spend it on inbound marketing”.

Let’s take a look at inbound marketing HubSpot style…

 

With all due respect to Guy, inbound marketing may be smarter, but many of the top tier inbound marketing ‘suites’ still carry a hefty price tag. Here are 4 that emphasize content marketing and curation that come to mind [listed most expensive first]:

My own ‘e1evation workflow‘ on the other hand costs less than $25 per year if you know what you’re doing and all the products used meet the following criteria:

  • Best in class
  • Free or freemium
  • Completely cross platform down to the smartphone level

Great inbound marketing doesn’t have to cost and arm and a leg. Comment below or connect with me so we can talk about how this applies to you and your situation. Remember, the key is to get found when people are looking for you and what you do and that doesn’t need to cost an arm and a leg!

[contact-form][contact-field class="zem_slink" title="Record label" href="http://en.wikipedia.org/wiki/Record_label" rel="wikipedia" target="_blank">label</a>='Name' type="name" required="1" label="Name"/][contact-field label="Email" type="email" required="1"/][contact-field label="Website" type="url"/][contact-field label="Comment" type="textarea" required="1"/][/contact-form]

Jason Boog recently wrote:

As digital content multiplies online and on our devices, our risk of “information over-consumption” increases.

In his new book, The Information Diet, author Clay Johnson shows how we can improve our information consumption and create a healthier diet while exploring the Internet.

On his site, he outlined four simple tools for creating a healthier media diet. We’ve linked to these resources below–how do you manage your media diet?” Full story at: Do You Suffer from Information Over-Consumption? – AppNewser.

Here’s a trailer from Clay Johnson’s book [which I highly recommend by the way]…

The tool that he did not mention is Google Reader. Google Reader is a tool that you can use to create your own virtual newspaper by tracking the sites, searches, and sources that are important in your world. Before I read Clay Johnson’s book, I subscribe to thousands of different sites. After I read his book, I started to develop a theory that I should use Google Reader to focus only on topics that would fuel my expertise and I got rid of a lot of different feeds.

Simply put, I think Google Reader is the single most important tool in my content marketing arsenal. I use Google Reader to make the information I need flow to me instead of searching for when I need it. Google Reader is also consistent with Getting Things Done [GTD] principles. it serves as a collection bucket for what I call just in case information. Gmail is my collection bucket for just-in-time information but Google Reader is the place where I collect information that is not related to relationships and revenue.

Let’s review the GTD diagram:

Not only does Google Reader serve as a collection bucket for all of my just in case information I can use it to process my news for publishing purposes. GTD principles would tell me if I can curated in 2 minutes or less us do it. If it takes longer than that different from later. Google Reader also serves as a ‘context’ for news and I can use it to stay focused. That way, when I’m doing e-mail and doing e-mail and when I’m reading news I use Google reader.

Click image to enlarge…

The following is kind of a longish tutorial about Google Reader from a GTD perspective. I’m pretty certain that if you take the time to view it and apply it, will change your world like it did mine…

Questions? Feedback?

Go back

Your message has been sent

Warning
Warning
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Warning.

David Meerman Scott

I think someone must have peed in David Meerman Scott‘s cornflakes a couple of weeks back. He was so hacked off that he went off on a rant on content curation:

You may have noticed that content curation has grown very quickly as a way for people and organizations to publish on the Web.

Sure, there are some benefits to this effort. But as a strategy for generating attention for yourself or your business, content curation is nowhere near as powerful as generating original content.

Content curation

Unlike writing your own blog post or shooting your own video, content curation simply involves pointing to others’ work.

Services like Scoop.it and Paper.li have sprung up to make it easy for anyone to publish an online magazine by linking to anything on the Web.

Yes, there is value in pointing to others work. But that is the point – it is other people’s work, not your own.

Many organizations use guest writers to create content, which in my mind is another form of content curation. Nothing wrong with having a guest blog post now and then, but if you never showcase your own peoples’ ideas, I think it is a mistake.

Original Content: The focus a successful marketing [sic]

The best way to generate attention is to create original web content including text based information (sites, blogs, a Twitter feed), video content, photographs, infographics, and the like.

You brand yourself as an organization worthy of doing business with. Done well, an added bonus is that the search engines rank the content highly and people are eager to share the content on their social networks.

And hey if you generate some interesting stuff, then the content curators will link to you!! Wouldn’t you rather have the links come in?” via Content Curation: A Poor Substitute for Original Content | Social Media Today.

Now David’s a really smart guy — I even own his book “The Rules of Marketing & PR” — but this article doesn’t reflect that especially on the topic of curation…

The kind of curation David talks about is only one kind of curation — linking to other people’s content. This post is another type of curation. Sure, I point to David’s site and quoted a couple of his paragraphs but I’m adding my own value by pointing out that there’s another form of curation that David chose not to consider but that actually adds value. It looks alot like this

There is a ‘wrong’ way and a ‘right’ way to curate and a lot of it carries over from the ‘wrong’ way and ‘right’ way to write a term paper; correctly leveraging a quote is appropriate and brings power to your writing and your Search Engine Optimization [SEO] done properly. Like this post.

Get the rest here:  Content Curation a Marketing Must – Content Curation Marketing.

Lots of good stuff on content marketing and ‘thought leadership’ marketing…

Lots of good stuff on content marketing and ‘thought leadership’ marketing…

Lots of good stuff on content marketing and ‘thought leadership’ marketing…

http://storify.com/e1evation/the-best-of-e1evation-for-this-weekend-8-12-2012

[listly id=”1bN” theme=”light” layout=”long”]

…that works hard for you! From time to time, the clouds part and I realize that someone else may benefit from an approach that I’m taking. I put together some thoughts on tools and tactics in the screencast above. Here’s the Pearltree:

[View the story “Just in case you missed this for 6/7/12” on Storify]

Just in case you missed this for 6/7/12

Storified by Todd Lohenry · Thu, Jun 07 2012 10:16:37

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52 Cool Facts About Social Media – 2012 Edition #socialmedia – Danny BrownBack in July 2010, I wrote a post called "52 Cool Facts About Social Media". I wanted to have a look at some of the mind-boggling and tru…
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Planning Your Content Marketing Team: Critical Positions and Salary Info http://bit.ly/JNIZOVe1evation
5 Jobs for the Marketing Team of the Future http://bit.ly/JNJ19te1evation
The Huffington Post: Yet Another Fan of Content Curation http://bit.ly/JNIZ1ne1evation
5 Ways Blogging Supports a Multichannel Marketing Strategy http://bit.ly/JNIYdSe1evation
Is Social Media Too Good To Be True? http://bit.ly/McM1Nve1evation
Samsung Galaxy Nexus now available for just 1¢ http://bit.ly/KkZ2oZ @steveboneye1evation
Android growth to end in 2012 as Microsoft begins to steal Google and Apple’s thunder http://bit.ly/KkYVd5 I want some what he’s smoking!e1evation
Planning Your Content Marketing Team: Critical Positions and Salary Info http://bit.ly/JNIZOVe1evation
5 Jobs for the Marketing Team of the Future http://bit.ly/JNJ19te1evation
The Huffington Post: Yet Another Fan of Content Curation http://bit.ly/JNIZ1ne1evation
5 Ways Blogging Supports a Multichannel Marketing Strategy http://bit.ly/JNIYdSe1evation
e1evation & friends is out! http://bit.ly/w0bGvK ▸ Top stories today via @steverubele1evation
The Dip, revisited, plus audio bonus http://bit.l
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5 Cool Social Media Tools to Help You Expand Your Small Business http://bit.ly/L9KCr6e1evation
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Top 5 Tools for Impressive (and Easy) Vlogging http://bit.ly/KdLOsde1evation
Ex-Google employee calls Google+ a ‘stupid Facebook clone’ http://bit.ly/Lwf4fVe1evation
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10 No-Nonsense Ways to Build Backlinks http://bit.ly/Lwf3sue1evation
Maybe You’re Just Thinking About Content All Wrong http://bit.ly/Lwf0Nie1evation

…featuring a tool called Gist and you can see it here over the internet!

Here’s a brief outline of my intro:

This event is hosted by my friend Dana VanDen Heuvel at The Docking Station in Green Bay, however, thanks to the new functionality in Google+ of being able to broadcast a hangout over the air in YouTube, I’ll be broadcasting and recording the event in this post at Noon CDT. You can either watch it here or join more directly by connecting with toddlohenry@gmail.com in Google+…

Here is the Google+ Hangout video from the event:

<script src="

My weekly roundup of all things blogging, content marketing, Facebook, and Google…

My weekly roundup of all things blogging, content marketing, Facebook, and Google…

http://storify.com/e1evation/hot-topics-for-5-15-2012.js”>%5B<a href="

My weekly roundup of all things blogging, content marketing, Facebook, and Google…

My weekly roundup of all things blogging, content marketing, Facebook, and Google…

http://storify.com/e1evation/hot-topics-for-5-15-2012&#8243; target=”_blank”>View the story “Hot topics for 5/15/2012” on Storify]

Hot topics for 5/15/2012

My weekly roundup of all things blogging, content marketing, Facebook, and Google…

Storified by Todd Lohenry · Tue, May 15 2012 10:08:56

Zdnet

In the news:

The Apple/Google war rages on; manifests itself in MapsBy Jason D. O'Grady | May 15, 2012, 12:01am PDT Summary: Can Apple release its own maps app that has more features than Google Maps? …
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Google patents Project Glass wearable displayGoogle receives three patents for a "wearable display device" with the look and functions of its Project Glass augmented realit…
Google's Android gains share in smartphones-surveyAndroid share surges in Spain, Italy, Germany * Apple gains in US, Britain; slips in Europe * Windows Phone share jumps to 3-6 pct on Nok…
Oracle-Google trial gets messier ahead of damages phaseBy Rachel King | May 14, 2012, 10:41am PDT Summary: Oracle and Google want to address willfulness to infringe now in order to get around …

Just in case you missed this:

Teen Uses Twitter To Land NFL Star Prom Date http://bit.ly/KcyXppe1evation
Choosing and Weaving Social Within a Multichannel Marketing Program http://bit.ly/KcA6NRe1evation
Russian satellite brings us one step closer to real-time Google Earth http://bit.ly/KcA9cme1evation
Instagram 101 Infographic http://bit.ly/Kcz98ge1evation
Lamborghini Driver Crashes Trying To Show Off In Chicago http://bit.ly/KcA6gPe1evation
Get That Content Published! http://bit.ly/JB5WHJe1evation
5 Tips to Mobilize Teenagers to Do Something http://bit.ly/Kq1Rs4e1evation
Live Blogging: Interview with Amit Singhal, Google Fellow http://selnd.com/L2DfjXe1evation
Le Secret du Copywriting http://bit.ly/JB5Tfbe1evation
Teen Uses Twitter To Land NFL Star Prom Date http://bit.ly/Kq1DkKe1evation
Why ABC Priority Codes Don’t Work http://bit.ly/J53jQke1evation
Twitter Now Offering Weekly Summary Email http://bit.ly/Kq1E8ae1evation
David Allen interviewed by “Small Business Big Marketing” http://bit.ly/LF0q6Pe1evation
Twitter Now Offering Weekly Summary Email http://bit.ly/KcyTGce1evation
Curata and Magnify CEOs to Help Marketers Cure Digital Overload … http://bit.ly/J6jSeDe1evation
The Top 50 Free WordPress Themes For Your Site http://bit.ly/L38Z8Je1evation
How To Write Blog Posts That People Care About (Part 1) http://bit.ly/J6jRHAe1evation

The final word…

2012-05-15 08-16-32.503.wmvtoddlohenry

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:

  • Deepen your expertise through a continuous learning program
  • Document your expertise through blogging and social networks

Everything else is just details…

When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:

  • Generating leads
  • Managing leads

Again, everything else is just details…

Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:

That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.

Questions? Feedback? I’d be happy to expand/expound on any of these topics…

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I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most influential writers in social media and he recently shared this:

The privilege of leadership used to belong to a select few. The social elite. The especially charismatic. The unbelievably successful.

You used to have to be the head of your own organization. Or carry a prestigious title. Influence was earned slowly over time. And few had access to it.

But now, that’s all changed.

Photo credit: Jorge Franganillo (Creative Commons)

In the age of ideas when the exchange of information is as easy as a click of the button, anyone can be a leader. In the traditional sense, leadership is dead, and influence has replaced it.

So what do you — someone who wants to lead — do?

Become a thought leader

There’s a war out there, old friend. A world war. And it’s not about who’s got the most bullets. It’s about who controls the information. What we see and hear, how we work, what we think… it’s all about the information!
—Cosmo, Sneakers

Start a blog. Launch a podcast. Begin recording videos of yourself and posting them on YouTube. Share your ideas with the world, and see which ones spread. This is what you need to do to see your influence grow.

In the age of the iPod, when we have instant access to gigabytes of teaching for free, the person with the best data (not the most) wins.

We don’t need more information. We need better information. We need compelling reasons to believe in a cause worth following. And those sharing them will be the leaders of tomorrow.

So where do you begin?

How about with collecting information? With becoming a learner (again)?

As they say, “leaders are readers.” But leaders are also conversationalists and event attendees.

They take people out to coffee and make friends at a party. Introvert or extrovert, they put themselves out there.

And if you want to lead, you will have to do the same.

An opportunity to lead (and learn)

Be honest. You don’t need more information. You need better discernment. I recently heard Alli Worthington share the following:

I hate it when people say they don’t know how to do something… Have you heard of Google?!

We all know this. Still, we struggle with knowing what information to believe or follow. So many choices, so little results. We just get paralyzed.

We need a process to curate. To figure out what works for us and what doesn’t. This is why I love organizations who demonstrate excellence of thought leadership not only through their example, but also through organized efforts to bring ideas and leaders together.

Source: How to Be a Leader in an Age of Information Overload | Goins, Writer

Me? I think Michael Moon of Gistics nailed it in his epic book Firebrands back in 1996. Moon hypothesized that we have now entered into a “5th Era” of man; the era of ‘trust networks’…

FifthEra.1.1

The potential that Jeff Goins describes is to use the “good, fast, and cheap” publishing tools available to us to become a ‘thought leader’ who heads up a trust network. If you’re intrigued by Jeff’s ideas but have no clue as to where to start comment below or use the ‘connect’ form; I offer the tools and the tactics – a ‘process for curation’ that can help you establish a thought leadership position through effective content management and content marketing…

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The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…

http://youtu.be/yocKV5iIso0

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I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well…

Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer’s content mix. That said, the process of actually curating it isn’t easy.

There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content, and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time. After all, what’s better than one awesome resource? How about 15 awesome resources? All accessible in one place! There’s a reason art galleries are so popular.

So how can you take advantage of the power of curated content? Here are our top 10 ideas for great curated content.

Source: 10 Great Ideas for Valuable Curated Content

Go to the source if you want the 10 great ideas. Here are some of my greatest posts and screencasts on the topic of how to do it…
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Some of my ‘greatest hits’ on the topic of curation for content marketing…

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Some of my ‘greatest hits’ on the topic of curation for content marketing…

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This one goes out to all the WordPress.com bloggers

…that are using their blogs for content marketing and ‘thought leadership‘ marketing:

http://youtu.be/v0wL9CwyefY

Here are some of the big takeaways:

  • Use Windows Live Writer or [MarsEdit if you’re a Maccie] to curate good content…
  • Use Zemanta to find related pictures, articles and metadata tags to engage readers…
  • Spend the money to get your own domain and apply it to your site…
  • Use the sharing feature to automatically post your new content to your Facebook profile or page, Twitter, etc.
  • Don’t forget the sharing buttons on every post and page if you want people to disseminate your content…
  • Put Twitter and Facebook widgets in your sidebar if you are using those tools [and you should be!]…
Ooops! Forgot to cover this;


Questions? Feedback? Comment below or connect above…

I’m a big fan of effective curation for content marketing and ‘thought leadership’. My preferred platform is Windows 7 these days, but many of my clients prefer MacOS. I put together a little riff yesterday outlining how use 3 tools to effectively curate content on the Mac. In this screencast I cover…

Enjoy!

http://youtu.be/M0XaKcFxcrk

Questions? Feedback?

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If you want to be a thought leader on the internet, there are only two things you need to do really well…

Assuming that you’re already an expert of some sort — and according to Seth Godin we are ALL experts at something — the two main things you need to do are:

  • Deepen your expertise. In other words, get smarter by effectively managing the content you need to become even more of an expert at what you do…
  • Document your expertise. Simply put, let people know you know what you know…

Deepening and documenting your expertise may actually facilitate thought leadership by using a few “good, fast, and cheap” tools to get you a share of voice which may get you a share of mind which ultimately could get you a share of market…

I expound here:

http://youtu.be/zaNhjHsSYCA

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Monday is the day I normally post on my most important topic; blogging and content marketing for ‘thought leadership‘ marketing. As I was posting this morning, I thought it might be a good idea to do a screencast on the ‘mechanics’ of curation. You can see that post here…

http://youtu.be/SLBk9cdE86E

Doing the screencast, there were so many times I referred to other aspects of curation that I decided to round them all up in the following Storify story so here it is in one place; almost everything I think I know about the artful curation of content using Twitter and Windows Live Writer along with a host of other tools…

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Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan.js”>%5B<a href="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan&#8221; target=”_blank”>View the story “[Almost] everything I think I know about the mechanics of curation” on Storify][<a href="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan&#8221; target=”_blank”>Here’s a link to the Storify story in case it doesn’t display properly!]

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