Tag: Content Management

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‘Thought leadership’ marketing takes time! Here’s one man’s perspective on taking that time to ‘make media’ as he says…

This is a chicken or the egg causality dilemma for me: as I create more media, my media consumption has changed or my media consumption has changed, hence I’m able to create more media. I really don’t know which came first but what I can tell you is that I definitely watch much less TV, read more than I ever have in my life, and listen to industry specific podcasts.I rarely watch TV anymore and when I do it is usually a sporting event, a movie, or Anthony Bourdain’s No Reservations. I just don’t find sitting mindlessly in front on the TV exciting anymore. Rather than watch TV, I take time with my family or read. Speaking of reading, I read all the time. Whether it’s a book, a blog, or the newspaper, not only do I find enjoyment in reading – I also find blog topics and ideas.

Finally, I have become a fan of podcasts. In my never ending quest to find time to exercise, which I still don’t do often enough anymore, I’ve started to walk and listen to podcasts at the same time. I feel like I’m killing two birds with one stone. There are many great podcasts out there but two I would recommend are John Jantsch’s Duct Tape Marketing and Copyblogger’s Internet Marketing for Smart People Radio.

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Brendan Schneider has put together a thoughtful post on ‘making media’ [you can follow the ‘via’ link to read the whole post] in which he talks about ‘Getting Things Done’, staying away from the ‘idiot box’ [as my father was so fond of saying’], and creating a SMS — a social media system — for managing his social media outposts. I have a lot of similar needs and biases as Brendan and my social media system is called the ‘e1evation workflow‘ — kind of a ‘lather, rinse, repeat’ cycle for ‘thought leadership’ marketing [my way of saying ‘make media’]. Comment or ‘connect’ above so we can talk about a ‘practical, tactical’ approach to social media how this applies to you and your organization…

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Me? I use Google Reader to ‘listen’. You can follow the ‘via’ link above to get John Jantsch’s thoughts on the ‘single most powerful use’ and comment or connect if you’d like access to my executive briefing session on “How to be a Google Reader Rockstar!”…

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This one really has me scratching my head…

“One of the interesting trends of 2009 has been the gradual decline of RSS Readers as a way for people to keep up with news and niche topics. Many of us still use them, but less than we used to. I for one still maintain a Google Reader account, however I don’t check it on a daily basis. I check Twitter for news and information multiple times a day, I monitor Twitter lists, and I read a number of blogs across a set of topics of most interest to me.

Frankly I’m more likely to use Google Reader to search for specific information nowadays, than to scan my subscribed feeds for their latest posts. So what’s happened to RSS Readers. Do people still use them and is there still a viable market for them?” Source: RSS Reader Market in Disarray, Continues to Decline

Personally, I consider mastering RSS feeds to be a key competitive advantage for thought leaders. I think the reason why RSS readers are in decline is because feeds are still hard for most people to master and they just don’t get it! If you’re one of those folks, contact me and I’ll be happy to help you figure it out…

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Desert

In December of last year, I embarked upon an experiment to see if I could leverage a website with a blog combined with social media tools to increase traffic to a site. In that month, my sandbox site had a grand total of 670 pageviews. In the month that ended yesterday, I had a total of 15,985 — an approximate 25 fold increase in traffic! This morning I got 670 pageviews by 10:00. Here are some other statistics… Continue reading “Is your website a ‘billboard in the desert’?” →

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via blog.feedly.com

This is the news reader I recommend. Use it in conjunction with Google Reader and Feedly on your desktop for a comprehensive news aggregation system that you can take with you any time, anywhere. You can follow the ‘via’ link above to go to the source if you want to download it…

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You can follow the ‘via’ link above to go to the source if you’re interested…

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The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One of the most common questions I’m asked by businesses of all shapes and sizes is, “What is the right number of accounts we should have in each social network?” Or, “How many profiles is too many or too few?”

The answer is as simple as it is revealing. Create the number of channels that meaningfully extend the focus of your business. Only create channels that enhance the brand message without diluting it. And make sure you have the capacity to keep all the channels relevant.

So what are the best practices for creating an engaging social stream? Let’s take a look at the traits of some of the more successful and regarded brands in the business.

via mashable.com

Another awesome article by Brian Solis. You’ll have to follow the ‘via’ link if you want to get all 14 best practices. My favorite? “Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.” There are still a few seats left for my ‘Google Reader Rockstar’ event next week. Sign up here — you’ll get the listening framework Solis recommends…

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I’m going to do another Google Reader Rockstar event. This time, it will be a hybrid event. Thos of you who want to attend in person can do so in the Jag, Inc. conference room at 1508 Sunset Avenue in Algoma, WI. Those of you who don’t want to make the trip can attend online via GoToMeeting. We can only accommodate 25 people in all, so be sure to register today!

Don’t attend, however, if you don’t want to learn about a competitive advantage that will fundamentally shift the way you look at information and make you smarter than your competition…

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Here’s a post on one of my favorite topics. Save your inbox for ‘just in time’ information by sending all your ‘just in case’ information to your newsfeed reader…

“If you’re feeling overwhelmed with the sheer volume of email messages that hit your Inbox daily, try these new ideas that may help reduce your overall email burden without interrupting the incoming flow of information. 

You may also want to check out Getting Email Under Control – a PDF ebook from David Allen where talks about tackling email using the the Getting Things Done methodology.” Source: How to Manage Email Overload with some help of your RSS Reader

I’ve done a 30 minute training session on how to use Google Reader and you can view it here. Give me a call at (920) 486-4798 or drop me a note using the contact from if you’d like to know more…

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You can follow the ‘via’ link above if you’re interested in gaining efficiencies through Google Reader…

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In case it’s not obvious by now, I’m very passionate about ‘enabling’ technology – technology that enables people to go beyond themselves and accomplish great things. My favorites sites are sites like Lifehacker, Mashable, Stepcase Lifehack, etc. – you get the point! I read the geeky stuff looking for good, fast and cheap tools so that my clients don’t have to – I keep my fingers on the pulse of what’s happening technology and productivity-wise for you…

Because I’m out there on the cutting edge, I see a lot of great stuff come and go and each year it seems there’s ONE BIG THING I discover that changes the way I work forever. Last year for example, it was ‘mastering’ WordPress – that one thing had a fundamental impact on my business and my life, in fact, most of my business now revolves around WordPress in one way or another. Well, if someone asked me what is the coolest tool or technology I’ve mastered in the past five or ten years, my answer, without a doubt would be rss feeds and readers. RSS? Yes, RSS! Continue reading “Tactic #2: ‘Listen’ to the internet…” →

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It’s always interesting to go back and see where you were a year or so ago thoughtwise and what you may have learned since then. My ‘old post promoter’ randomly brings up old posts and this one, looking back on 2009 is very interesting to me. In it we find the genesis of what I now call the ‘e1evation workflow’ which now consists of 10.5 tools — many of which have stood the test of time since 2009. The mainstays of this process have been working for me for over 18 months now and continue to produce consistent results across a wide variety of industry verticals. What follows is the original post…

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LOL! Here I sit looking back over the past decade, thinking that it seems like only yesterday that we were sitting in fear of Y2K. Now I’m making a living using tools that for the most part didn’t exist back then. It’s a wonderful [tech] life, eh?!

Wrapping up 2009, here’s the list of my favorite social media tools, organized according to their position and role within the e1evation system. This may look like a simple list but it took over a year to develop and that’s not because I’m a slow learner — it’s because I use rigorous filters for inclusion in my social media toolkit. I also am constantly using Einstein’s Razor [“Things must be as simple as possible but no simpler.”] to keep the toolset small. With that intro, here they are…

Perception

  • Google Reader
  • Feedly
  • iTunes [for sme podcasts, silly!]

Publishing

  • Posterous
  • ScribeFire
  • Shareaholic
  • FriendFeed
  • Facebook Page [along with key applications]
  • WordPress

Propagation

  • Facebook Page
  • Twitter [along with Hootsuite]
  • LinkedIn
  • Feedblitz
  • Tumblr

Preferences [other favorites tools]

  • Delicious
  • Evernote
  • Instapaper
  • Scribd
  • SlideShare
  • YouTube

Effectively using these tools together has elevated my business blog to #474,040 in the United States and #1,612,683 in the world in just 6 months according to Alexa. Imagine what you could do if you added one of these tools to your toolkit every month or so next year!

Questions? Feedback? Leave a comment or use the contact page. And, have a great 2010!

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Me? For years I’ve been creating a virtual newspaper from my own trusted sources in Google Reader. If you’re interested in learning how, consider signing up for my free Google Reader ‘Rockstar’ class…

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This is not an old post promotion! I will be doing a ‘brown bag’ lunch and learn at noon CST Friday, March 18, 2011 on how to use Google Reader like a Rockstar… 

Despite what you may have heard, RSS is not dead. In fact, I remain convinced that knowing how to proactively manage RSS feeds is the single most important step you can take to turning the information tide in your favor. During the one hour session, I’ll be going over the attached mindmap in greater detail, showing you how to use Google Reader to create your own ‘virtual newspaper’ from sources that you trust to make the news you need to track come to you. This session will be limited the the first 15 people who sign up below — the tickets are free, so don’t be afraid to click ‘buy a ticket’!

Act now to take control over your information! :-D

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