Thinks I find along the way
I just concluded my ‘lunch and learn’ series on information and content management at The Docking Station in Green Bay, WI today. The first two classes were shot via video camera and unfortunately you can’t see the screen but you can hear the narrative. The last class was captured using a Google+ hangout and I’ll be using that from now on. Questions? Feedback?
This is [almost] everything I think I know about the topic with a couple of bonus videos thrown in at the beginning…
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:
Everything else is just details…
When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:
Again, everything else is just details…
Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:
That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.
Questions? Feedback? I’d be happy to expand/expound on any of these topics…
Sometimes you’re just flat out of ideas.
It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.
This happens to the best of us — even veterans who consistently produce quality content have their off days.
Yet they continue to write.
They may grumble about how hard it is to get going and create something solid, but they still do. Again, and again, and again.
They aren’t super-human, and they don’t have magical content-producing powers. So what is the secret?
They do it by pulling out the well-worn toolbox of strategies for creating awesome content.
Way #1? Curate content. The author suggests something like what I’m doing here: “Find your ten favorite websites, and then find your favorite post on each of them. Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it. This is what we do with our Best of the Web feature, and there are lots of other examples.” In this case, I curated a quote from his site to make my point. You can follow the ‘via’ link above if you want the rest of the article. Comment or ‘connect’ above if you want to be a world class curator and discuss what this could mean to your organization…
If, like many bloggers, you started out using a free hosting platform, there may come a time when you want the increased flexibility of a self-hosted paid platform.
The question many bloggers ask is: “Which blogging platform is the right one for my needs?” but the answer may be far from simple.
For a start there will rarely be just the one best platform for you to choose but you will often be confronted with a range of options which could fit the bill.
It may be that you just want to avoid some of the restrictions associated with your previous free blog such as limits over they type of content you can publish or restrictions on placing adverts on the blog.
If that is your only concern then you may not be too fussy about your new platform and your only consideration may be how easy it is to transfer your old blog to the new host.
We use a combination of Posterous + WordPress to accomplish our blogging objectives, but we’re well versed in many forms of Content Management Systems. Comment below or ‘connect’ above so we can talk about how this applies to your business…
Bright, shiny objects! 
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