In order to be found in the ‘Zero Moment of Truth’, there are two main activities you need to master; FINDING and SHARING great content. Another way of putting it is…

  • Deepening your expertise
  • Documenting your expertise

Here’s how I do it [By the way,  there is a Mac version at about 17:00 but you need to understand the principles in the Windows version. Sorry, Mac boys and girls!]:

Here is the mindmap of my screencast:

Here are the direct links to the tools I use in the screencast:

http://storify.com/e1evation/my-most-important-curation-tools

By the way,  this post and this post might also give you some insight as to how I apply Getting Things Done [GTD] principles to this process. Comment below or connect with me so we can talk about how this applies to you and your situation…

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Same applies to websites or almost any other type of technical work. If you’ve heard me speak, I’m always talking about “good, fast, and cheap” tools. There are a few — like Google Apps for Business — that are all three! Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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